We bring our phones with us everywhere, and we use them for everything — to browse the internet, to shop, and yes, to communicate with each other. So it shouldn’t be unexpected that this has happened in impressive turns in marketing. And these turns have started up new marketing path for small businesses — with associated advantages — that was usually only held for big enterprises. One such way is geofencing. But what is geofencing?What is Geofencing?Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location known as a geofence.
Clients are typically recognized by:Using your business’s mobile appSocial media profilesBrowser and search historyAnd this all occurs automatically, with you having to do little more than define your geofence, segment your customers, and decide what marketing messages are sent. For example, Uber places geofences around large airports, sending helpful notifications to tourists to try and stir up business.5 Benefits of Geofencing in Marketing:1.
Better TargetingBy personalizing your marketing messages based on the location you can target people in the proximity of your store thus enhancing the likelihood of enticing more shoppers to your outlets. This guarantees refined targeting and personalization of marketing messages.You would be astonished to know those famous companies such as Starbucks, Toyota, and ASDA efficiently make use of the geofencing in order to collect data about more clients. When an analysis was led, it was observed that there was an increase of 60% in clients due to geofencing.2. EngagementBuyers are more inclined to engage with your brand on mobile if your app gives them with suitable offers at the apt time. This assures better engagement with the buyers and in turn, enhances brand integrity and advocacy.In 2011, The North Face began exploring with geofencing, sending text messages to shoppers who had opted in for the service.
Opening messages concentrated on deals and new arrivals, but ultimately extended to incorporate weather alarms for hikers and skiers.The quick result was a 79 percent rise in store visits from people getting the notifications, with 65 percent stating that they had done a shopping as a consequence of the reminders.3. ROIGeofencing allows you to send offers to people who are in the vicinity of your store. This enables you to simply examine the response and effectiveness of your campaign and makes it easy to optimize marketing aims for better ROI.Taco Bell highlights the value in enabling push notifications for their app, which are later used to send targeted messages when users are close to any of their locations.
And their annual sales increase by 7%.4. EfficiencyLocation-based marketing is extremely personal and targeted which enhances its efficiency significantly. By performing particular offers to people based on their location you enhance the impact that your communications create on the buyers.5. Better DataOnce you practice location-based marketing you gain access to a piece of information that can be used to create insights like which target section is more get-at-able, which stores are doing better, which areas are more worthy for developing business etc. 6. Helps in Observing the staff ActionsGeofencing is proving to be a useful tool for observing the staff actions within geofenced defined range.
You can have an eye and track down the workers and strictly watch their tasks and rest time.7. Making Use of A/B TestingGeofence also allows you to test more than one kind of content to find out what works best for your business. You can use different methods such as copy, color or coupon.
Providing freebies can also drive traffic to your store. Also, it is useful to test various locations.In conclusionThere are other location-based services accessible, from iBeacons that enable you to track (and engage with) customers more precisely inside your business, to QR codes for “checking into” your market and even for accessing coupons. But geofencing endures the most accessible to both large and small businesses with the extensive array of possible uses. And as long as you don’t become too intrusive or annoying, there are infinite ways in which geofencing can help you and your consumer