UNWTO spot Tourism discourse According to Hallett

UNWTO (2014) stated that tourism is “a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes”.

According to Cara Aitchison (2001: 133), ‘tourism is frequently cited as ‘the world’s fastest growing industry’ or ‘the world largest business’. Tourism industry in Malaysia is one of the important industry for economic development that brings a rapid and constant development of the country over years. With interesting historical background, natural beaches and well- preserved eco-parks attracts the attention of International tourist to choose Malaysia as their tourist spot Tourism discourseAccording to Hallett & Kaplan-Weinger (2010); Jaworski &Thurlow (2010), tourism discourse is the language and communication that are put into a frame of study to unfold tourism as a powerful domain of existing social life. Despite the different emphasis, discourse is an essential conception in understanding society responses and the language itself (Jaworski & Coupland, 2006).

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Tourism language plays an important role in tourism promotion to attract and persuade the potential tourists to be actual tourists. The language used in tourism discourse is a specific kind of language, fulfilling multiple functions that correspond to the specific position of tourism in the current society.


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