UNWTO (2014) stated that tourism is “a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes”. According to Cara Aitchison (2001: 133), ‘tourism is frequently cited as ‘the world’s fastest growing industry’ or ‘the world largest business’. Tourism industry in Malaysia is one of the important industry for economic development that brings a rapid and constant development of the country over years. With interesting historical background, natural beaches and well- preserved eco-parks attracts the attention of International tourist to choose Malaysia as their tourist spot
Tourism discourse
According to Hallett & Kaplan-Weinger (2010); Jaworski &Thurlow (2010), tourism discourse is the language and communication that are put into a frame of study to unfold tourism as a powerful domain of existing social life. Despite the different emphasis, discourse is an essential conception in understanding society responses and the language itself (Jaworski & Coupland, 2006). Tourism language plays an important role in tourism promotion to attract and persuade the potential tourists to be actual tourists. The language used in tourism discourse is a specific kind of language, fulfilling multiple functions that correspond to the specific position of tourism in the current society.