Tourism in India is instrumental for employment and economic growth. Itis the largest service sector industry. The tremendous growth in economy has ledto an increase in disposable income, which as created better opportunities fortravel. India offers numerous travel opportunities consisting of mountains,hills, rivers and forests. According to Maurice Jane (2002) India is aperfect blend of traditional, cultural and historical significance. Itcomprises of coastal areas as well as hill top scenic locations. Thus has avast potential for tourism growth and is successful in catering to the needs oftourists with diversified interests. The country is able to attract foreign tourist andalso a high amount of Foreign Direct Investment (FDI).
India is rich indiversity and believes in “Atithi Devo Bhavah”. The tourism ministry as undertook a series of promotionalactivities in tourist generating markets. The five-year plans are implementedin order to develop this industry. These plans are implemented once in everyfive-year with the main focus laid on developing Indian Tourism.
Theroles of the government central, state and local bodies are essential inplanning, promoting and encouraging sustainable tourism schemes. The reason behindtremendous growth is due to the high spending foreign tourists, the middleclass population and the government campaign of Incredible India. The drivers of tourism inIndia are domestic and international growth drivers. Thedomestic drivers are the lifestyles of middle class, leading to purchasingpower and better connectivity while the international drivers are value formoney at the. The Incredible India is s lucrative brand for governmentinitiatives and policies that help increase inbound tourism.
Amajor part of the country’s population falls under a young age group of 18-55and are more open to new destinations. Diverse product offerings oftourism industry are driving differentsections of the society into the industry. The availability of credits andeasy financing has enhanced the growth. (Ajay & Reena , 2007;Malya & Anindya, 2013).