Today apple company is the biggest company in the world.
This company created by Steve job. In the past few year apple company got billions of their own consumers. This company is always the first company which comes out with the new product in the market before other companies.
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People love this product because they have a good design, working fast, easy to use and keeping things simple. Conclusion Apple company doing their marketing by social media, tv, and radio. They are making great marketing about their products to get the consumers attention and that it almost feels like a necessity to have their products. Also, not even just Apple promotes their products, their consumer promotes by telling other people how good Apple products are and this convince the consumer to get their products.
Consumer buying behavior Biggest Apple’s competitors are Alphabet Inc, Google, Samsung, Microsoft, and Nokia. There were other competitors in the business providing almost the same product but the had a major weakness where they were unable to compete on quality and design. Apple had both detailed oriented design and quality that created a challenge in the market for competitors.
Competitive Analysis Apple is an American company which makes best phone and iPod. This company make products that consumers need. Their product is high quality and powerful software which makes everything easy for people who are doing business to continue their work by phone easily. The products that they are selling to consumers are iPhone, iPod and iPad, apple watch, apple tv and Mac computer and their service are such as iOS, iTunes, Mac App Store, iCloud and Apple Music.
Business description Apple is multinational corporations with many products. According to (Angelique Richardson 2008/Business reference) “Jobs and Wozniak started out building the Apple I in Jobs’ garage and sold them without a monitor, keyboard, or casing.” The Apple II brought a revolution in the industry because it was the first computer with color graphics.
According to (Angelique Richardson/Business reference) “Wozniak left Apple due to diminishing interest. Steve Jobs tried to hire a new president John Sculley PepsiCo’s. This was not a good idea because there was a lot of controversy with Sculley.” Jobs left Apple and went into bigger things, he founded his own company NeXT software. He acquired the computer graphics division of Lucasfilm, Ltd.
and he renamed it Pixar Animation Studio. He remained CEO and majority shareholder with the 50.1%. Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak.