Thispaper discusses a few research questions that they strive to solve. First oneis what is the ratio of undergraduates having a facebook profile and do thesestudents differ demographically from other students? That all are the first setof questions which are the primary one they want to solve. These ones are thefollowing questions for example what ratio of users have enabled privacysettings so that university staff cannot view their profile? Or how manyFacebook friends and photographs do students have on their profile? Or whatratio of users post contact information? or what ratio of users post referencesto and depictions of partying, alcohol, and drugs? Or what ratio of users postpositive references about the University, academics, campus activities and learning?Do the social media users who post certain types of information differdemographically from other social media users?. Through this research theyobtained data such as who uses Facebook, which Facebook profile was identifiedfor over 4/5 (82%) of undergraduates in the sample. They also discovered that womenwere more likely than men to have an account, and that first-year students weremore likely than seniors to have a Facebook account.
About 1/10 (11.3%) ofstudent social media users restricted access to their Facebook profile so thatthe researchers could not view their profile. Also they got information on howmuch does undergraduate student shares online or in other words, discloseinformation to online community such as Facebook? Which the result was, userswho restricted access to their accounts did not differ from students who didnot restrict access to their accounts in terms of sex, race, grade pointaverage, membership in the honor’s college, or class year. A small ratio (7.
2%)of central photographs contained clear pictures of alcohol or individualsconsuming alcoholic beverages. About 2/5 of the profiles examined containedpositive references to University structure or activities, whereas aboutone-fourth contained at least one positive reference to academics. Theremaining unsolved problems is that the sample for this study was drawn from apopulation of student profiles at a single large, public institution in theNortheast, so the results may not be generalizable to students’ profiles at allinstitutions.
