There are many phrases that people refer to when making decisions forinstance, “trust your gut” however following our intuition result in rationaldecisions? Decision making is highly influenced by several factors such as personaldemographics, cognitive biases, personal psychographics, emotion, benefit,risk, logic, memory, perception and information. Everydaylife would not exist exclusive of the mechanism of rationality. The human raceevolved thousands of years ago, and it is due to our ability to reason and makegood decisions that we have survived, evolved and now dominate planet earthtoday. If humans weren’t rational they wouldn’t have developed such complexityand wouldn’t have advanced technological and communication systems. Humans haveevolved over time and taking that into consideration it is clear that humansobtain better developed cognitive abilities when compared with animals. Peopleare able to speak to each other using several different languages due to highlyeffective communication systems and we can intelligently adapt our behaviour,both short-term and long-term in response to the changing needs of a problem-solvingsituation. The human race had the capability to change the environments aroundthem such as methods of deforestation to make an area habitable to best suitthem.
However poor decision making is also as a result of humans, which is thevery product of our advancement however could have a negative effect on us inthe future. Poor decision making on how we are meeting the demands for energyusing non-renewable resources, this choice is not rational due to the lack ofevaluating the negative effect this will have in the future, resources runningout and increase in climate change. Aristotle argued that we are rationalbeings, but our ability to be rational was not an innate ability, but oneobtained through the acquisition of knowledge and experience. The modern dayview is that we take action due to belief or desire, whether we want to dosomething or we believe we ought to do something.