The to charge lower price. Starbucks engaged

The user of information system achieves a low cost leadership; there are low operation costs and therefore a company can afford to charge lower price. Starbucks engaged in the mobile digital platform, when realizing over a third of their customers were smart phone owners. The Starbucks App allows regular customers to pay with prepay or top up their card and use this at every branch to pay for their drinks by scanning bar code displayed on their phone. This is showing the use of management information system making the customer experience more efficient and of a better quality at a retail level of the supply chain.


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