The case study “Heidi Roizen” talks about

The case study “Heidi Roizen” talks about an outgoing, high-energy person Heidi Roizen and her professional and personal networking skills. At present, Roizen works with SOFTBANK Venture Capital as a venture capitalist and contributes 80% of her time. In her career, from editor of company newsletter for Tandem Computer (Tandem) to venture capitalist at SOFTBANK Venture Capital, she succeeded mostly because of her unique networking styles.
According to Harvard Business Review (2007), “How Leaders Create and Use Networks” the author explains three distinct forms of networking: operational, personal, and strategic. The first helps them manage current internal responsibilities. Second, boosts their personal development and third makes them look at new business directions and the stakeholders they need to enlist. Roizen’s networking technique was very similar to the above three networking forms.
According to Harvard Business Review (2007), “How Leaders Create and Use Networks” it is mentioned that “operational networking helps ensure coordination and cooperation among people who have to come together to accomplish their immediate tasks”. Heidi commenced her operational networking during her tenure with Tandem, in order to stay abreast of the company’s events, she involved in monthly top management meetings with executives. When she joined T/Maker, Roizen’s willingness to invest time in developing relationships with members of the press, attending numerous industry conferences and events, paid off and the Personal Publisher was a great success, swamping the company’s operations, so they sold the product to Software Publishing Corporation in late 1986.
According to Harvard Business Review (2007), “How Leaders Create and Use Networks” it is also mentioned that” personal networks are largely external, made up of discretionary links to people with whom we have something in common”. Roizen’s roles as a mentor capitalist afforded her more time to her family and to active social life. She was well known for her house party throughout the Silicon Valley, where she invited well-known leaders from high-tech industry. She only invited people she liked and respected on both a personal and professional basis. Her goal of the parties was to make every person feel comfortable and at ease. As a result, it increased her connections and helped her to get better opportunities and more successes.
Another instance from Harvard Business Review (2007), “How Leaders Create and Use Networks” author notes that “strategic networking plugs the aspiring leader into a set of relationships and information sources that together generate the required power to achieve personal and organizational goals.” As a mentor capitalist, Roizen served as an active outside board member for startups that had received at least one round of venture capital banking. She used her strategic networking skills and contributed time and experience to ensuring that the company’s products and goals aligned with the personal and professional goals, for which she received an equity stake in the company in return.
I believe that successful leaders have an ability for knowing whom to tap to get things done using networking and Roizen’s skills of networking is very unique and result oriented which helped her to achieve success. She needs to maintain her networking style in the future and she does not need to tailor her networking approach in order to succeed in venture capital. As her role required to use the professional network to increase investment in SOFTBANK, and fortunately her networking skills consist of all above three-networking quality which contributed the major part in her career success hence her networking approach should not change.


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