Technological consumer’s attitudes towards online shopping (Leyiaro,

Technological
acceptance model (TAM) developed by Fred
Davis in 1986.  TAM is an information
system theory that launch users acceptance towards the particular system (Leyiaro, 2015). Online shopping is a modern
technology and in this research are going to study the factors that will
influence consumer’s behaviors to online shopping. So, TAM is one of the most
successful measurements for computer
usage effectively among practitioners and academics and is commonly used theory
while studying consumer’s attitudes towards online shopping (Leyiaro, 2015 and
Sultan &Uddin, 2011).

One
of the important factors in TAM is it can trace the impact of external factors
on internal beliefs, attitudes, and
intention. The main purpose of TAM is to explain how a user accepts a specific
technology according to external factors that influence users to make a
decision (Sultan & Uddin, 2011). TAM had two specific beliefs, which are
Perceived Usefulness (PU) and Perceived Ease of Use (PEOU). Perceived
Usefulness (PU) is the level that a person believes
using a particular system can enhance their performance (Sultan & Uddin,
2011). Perceived Usefulness also can define
as an expectative user’s subjective probability that using a specific
application system to increase their job performance within an organizational
context (Leyiaro, 2015). While, Perceived Ease of Use (PEOU) is the level to
which the expectative user expects the target system to be free of effort and
which the person believes that using a specific system would be free from the effort (Leyiaro, L., 2015 and Sultan
, 2011).  Perceived Ease of Use
has a direct effect on Perceived Usefulness and technology usage (Leyiaro,
2015).

TAM
is tried to predict and provide an
explanation to help practitioners and researchers to identify a particular
system may be unacceptable and pursue appropriate step. New technology such as
computer, is complex and the element of uncertainty exists in the minds of
consumers with respects to the successful adoption of them, people form
beliefs, attitudes and intention towards are trying
to learn to use new technology evolve (Davis, Bagozzi, & Warshaw,
1989 and Leyiaro, 2015). So, actual usage may be not a direct consequence of
attitudes, beliefs, and intention. So, in this research, TAM are using to help
us understand how consumers from attitudes towards online shopping by the applicability of TAM. 

x

Hi!
I'm Mary!

Would you like to get a custom essay? How about receiving a customized one?

Check it out