Take L’Oreal Paris as an example. According to the latest
mid-year report released in 2016, as of the end of June this year, e-commerce
sales rose 33%. Currently, the contribution of global e-commerce sales have
accounted for 6% of L’Oreal Group’s total sales. In 2015, L’Oreal sales reached
1.3 billion euros, growing rapidly, accounting for more than 5% of the Group’s
sales, which is equivalent to the overall sales of L’Oreal’s fifth largest
market in Germany. In the past five years, e-commerce has jumped to become the
top three distributors of L’Oreal in China. In 2015, E-commerce sales increased
60% over last year. Cosmetics companies in China see the importance of
e-commerce channels and have invested heavily.
health and product safety concerns, people’s growing awareness of green
products and harmful chemical threats, and the demand for organic green nursing
products will continue to grow.
December 2015, the United Nations Climate Conference was held in Paris. Major
consumer product manufacturers also responded to the call for energy conservation
and emission reduction. They jointly signed and set emission targets and
committed themselves to developing renewable resources.
Cosmetics design concluded that sustainability is still something that the
cosmetics industry needs to be aware of. Like packaging, many businesses are
already using environmentally friendly and recyclable materials.
also be a priority for the beauty industry, with many companies saying they
will save water in the production of beauty products. And according to Mintel
introduction, the future of beauty products must have a clear environmental
standpoint to show consumers that the brand solution to water shortages, to
help them control the personal water.
In recent years, natural organic
care products market continues to heat up, according to the US website
fashionmag.com reported that in the past ten years, natural beauty products
become beauty and personal care industry’s number one growth point, with an
average annual increase of 20%, of which the representative Brands include: The
Body Shop, Kiehl’s and Burt’s Bees. The United States market research firm
Grand View Research predicts that by 2020, organic natural care products will
double the market size.
Cosmetics Consumers did not
change their purchasing behavior when the crisis came and did not reduce the
value of cosmetic evaluation. It can be said that consumers’ enthusiasm for
cosmetics is higher than ever before. Cosmetics Market As an innovation driven
seller market with obvious characteristics, consumers are willing to Pay for
high-quality, dramatic products.