SWOT However, in 1952, big things started happening

SWOTAnalysis-Piedmont Natural GasI.

Organization Background      A. HistoryPiedmont Natural Gas first started its operations in1950. The company serves parts of Tennessee and both Carolinas. Not only doesPiedmont Natural Gas provide natural gas to its customers, it also sellspropane. After World War II, natural gas became huge in the United States. Thefirst year for Piedmont was not an easy one by any means and produced loss wellover what was to be expected.

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However, in 1952, big things started happeningfor the company when steel pipe from Great Britain came about in the UnitedStates. With good leadership, and an increase in customers, the following yearswere very profitable for the company (Piedmont Natural Gas Company, Inc.History, n.d.

).            B.Strategic DirectionThe company has been successful thus far, because theyplace a lot of effort into increasing their investments to “enhance shareholdervalue,” (2012 Summary Annual Report, 2013). One of the ways in which they dothis is by investing in different energy connected industries. The company alsofinds it very important to educate and endorse the benefits of using naturalgas to the public. This is done through direct contact with the public, as wellas online resources.

  One of the biggestbenefits the company claims is lower cost, and higher reliability. The companymakes it a priority to give customers great customer service every time (2012Summary Annual Report, 2013).      C. MissionStatementPiedmont’s mission is to “Be the responsible energychoice in our growing Southeast Markets (Culture of Accountability, 2018).

” Ibelieve this directly reflects their strategic direction because natural gas isan affordable option in comparison to the alternative, electric. The companycomplies with all rules and guidelines to make natural gas a safe choice forthe consumer. They even make it a point to educate the community about naturalgas by providing online resources as well as public interaction. They keeptheir customers happy by making sure that dependable service is always provided(Culture of Accountability, 2018).

 ReferencesPiedmont Natural GasCompany, Inc. History (n.d.). Retrieved January 03, 2018, from  http://www.fundinguniverse.

com/company-histories/piedmont-natural-gas-company-inc-history/2012 Summary AnnualReport PDF file (2013). Retrieved January 03, 2018, from http://www.annualreports.com/HostedData/AnnualReportArchive/p/NYSE_PNY_2012.pdfCulture of Accountability (2018).

Retrieved January03, 2018, from            http://www.piedmontng.com/about/aboutpng/cultureaccountability/home.aspx   

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