Starbucks and intellectual discussion and has created

Starbucks Corporation, an American company founded in 1971 in Seattle, WA, is a premier roaster, marketer and retailer of specialty coffee around world. Starbucks has about 182,000 employees across 19,767 company operated & licensed stores in 62 countries.
Starbuck Products and Services
Their product mix includes roasted and handcrafted high quality/premium priced coffees, tea, a variety of fresh food items and other beverages. They also sell a range of coffee and tea products and license their trademarks through other channels such as licensed stores, grocery, and national foodservice accounts (Harvard)
Starbucks old mission statement was to establish Starbucks as the premier purveyor of the finest coffees in the world while maintaining our uncompromising principles as we grow.” but now Starbucks has changed their mission statement to this broader and deeper statement of purpose: “To inspire and nurture the human spirit – One person, One cup, and One Neighborhood at a time (Starbucks).”They have recently innovated with the best coffee making equipment – the Clover (R) brewing system, created a unique and relaxing “experience” and “atmosphere” for people…particularly among students and young urban professionals. Starbucks shops have become a center for socializing and intellectual discussion and has created a retail store experience that is attractive, comfortable, and even entertaining, designed to attract customers and keep them coming back to the stores. In its stores, you will find comfortable chairs, wireless Internet connection, even a selection of music, besides great muffins to eat with your coffee (Starbucks).


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