So, how to design a logo?1.      Get Inspired 2.      Learn anything and everything you can aboutlogos3.      Develop your own creative process.1.       Design Brief: To collect information from theclient.

2.      Research: Learning more about the industryand the client’s history.3.

      Reference: checking out design for clientneeds.4.       Conceptualization: sketching and developingthe logo.5.      Reflection: Letting the idea mature.6.      Presentation: Choosing a couple of designsto show the client.

 ·        The five principles of effective logo design: A good logo is: 1.      Simple – Memorable – Timeless – Versatile -Appropriate ·        Elements of Design: Color – Line – Mass – Space – Movement – Texture – Type – Value·        Principles of Design:Balance – contrast – Direction – Economy – Emphasis – Proposition –Unity – Rhythm.·        Basic color schemes:With color, you can set a mood, attract attention, or make a statement.·        The difference between warm and cool colors:Warm colors are vivid and energetic and tend to advance in space.Whereas cool colors give an impression of calmness and create a soothingimpression.·        The difference among Tints, shades, tones:Tints is adding white to a pure hue.Shades is adding black to a pure hue.Tones is adding gray to a pure gray.

·        What is the color wheel? It is a tool for combingcolors and choosing one.·        Color Types: 1.      Primary colors: red, blue, yellow.2.      Secondary colors: Green, Orange, andpurple.3.      Tertiary colors are created by mixingprimary and secondary colors.·        There are six basic techniques for color schemes:1.

      Complementary color schemes.2.      Analogous color schemes.3.      Triadic color schemes.4.

      Split-Complementary color schemes.5.      Rectangle color schemes.6.      Square color schemes.