So, how to design a logo?1. Get Inspired 2. Learn anything and everything you can aboutlogos3. Develop your own creative process.1. Design Brief: To collect information from theclient.
2. Research: Learning more about the industryand the client’s history.3.
Reference: checking out design for clientneeds.4. Conceptualization: sketching and developingthe logo.5. Reflection: Letting the idea mature.6. Presentation: Choosing a couple of designsto show the client.
· The five principles of effective logo design: A good logo is: 1. Simple – Memorable – Timeless – Versatile -Appropriate · Elements of Design: Color – Line – Mass – Space – Movement – Texture – Type – Value· Principles of Design:Balance – contrast – Direction – Economy – Emphasis – Proposition –Unity – Rhythm.· Basic color schemes:With color, you can set a mood, attract attention, or make a statement.· The difference between warm and cool colors:Warm colors are vivid and energetic and tend to advance in space.Whereas cool colors give an impression of calmness and create a soothingimpression.· The difference among Tints, shades, tones:Tints is adding white to a pure hue.Shades is adding black to a pure hue.Tones is adding gray to a pure gray.
· What is the color wheel? It is a tool for combingcolors and choosing one.· Color Types: 1. Primary colors: red, blue, yellow.2. Secondary colors: Green, Orange, andpurple.3. Tertiary colors are created by mixingprimary and secondary colors.· There are six basic techniques for color schemes:1.
Complementary color schemes.2. Analogous color schemes.3. Triadic color schemes.4.
Split-Complementary color schemes.5. Rectangle color schemes.6. Square color schemes.