SamsungElectronics Company Limited is the main subsidiary of South Korea’s SamsungGroup and also is the one of electronic producer in Asia and the four maindivisions of company is Digital Media, Semiconductors, Information and Home Appliances (Jemes, 2001). Now of the Chief ExecutiveOfficer of Samsung Electronics Company is Dr. Oh-Hyun Kwon and become the company director on June 8, 2012 (Samsung, n.
d.-a) .The founder of Samsung is Lee Byung-chull (Michell,2011). Lee Byung-chull is agood leader in company because he had business mind and hardworking. Samsungcompany had a tightly of management because the boss was knew everything ofcompany and he was interview in person on every hiring interview for everyemployee (Andrei,2011). At the first, Lee Byung-chullwas used 30,000won to start his business-Samsung on 1938 in Korea and thecompany was only 40 employees and is a grocery store (Matthew,2012).Thefirst product of produced is the small of black-and-white television and soldin the 1970s and after Samsung Company was began produced colour televisionsand variety of electronics products in 1977s, they were sold domestically andafter export to foreign market (Alan, 2010).In 1978s, Samsung sold around 4million of black-and white television and started to produce microwave ovens (Matthew, 2012).
At the 1980s, Samsung Companywas gradually beginning manufacture, ship and sells variety of home appliancesand electronics throughout worldwide.Becausethe trend of electronics technology and there has been a growing demand forhigh-tech of electronic product, therefore Samsung Company decided to establishthe division. Samsung Electronics Company was founded in 1969 as a division ofthe enlarge company of South Korea and become the most powerful electronic brandname. Because Samsung was no experience produce TVs together, andrefrigerators, air conditioners, and electric fans, therefore they were jointventure with Sanyo Company for set rolled off the assembly lines of black-andwhite television (Chris,2013). But Samsung Company was consciousness abouttheir company had over dependent on foreign components and technology know-howfrom foreign country.
So, Samsung Company was decided to take back the majoritystake in Korea Semiconductor for get rid of the foreign tech and they werebegan to produce its own silicon in 1978 (Chris, 2013).Vision2020 of Samsung Electronics Company of they want to achieve for the future is”Inspire the World, Create the Future”. In Samsung Electronics, theywant to create a future that which have promising and clear vision foreveryone.
This vision will inspire them to become more commitment to leadinnovation in technology product development and find out a better solution. AndSamsung Electronics Company also hope that communities from everywhere can tojoin them for creating a better world of scientific and technology innovation (Samsung, n.d.). And the mission is theycontribute to a better scientific and technology innovation of society bydevelop their high quality talent worker, continuous improve product andtechnology to create and provide a standard quality of products and services.
The objective of Samsung Electronics Company is continuously improving the wayof people to interact with technology and bring advance technology intocustomers’ lives. Samsung Company prioritize and pays attention to customers’need, because they want to become a leader in technology industry and leadingpeople to an era of science and technology (Terry, 2015). Now,the Samsung Electronics Company mainly sells the electronic product such astelevisions, video, and audio equipment; computers and related products;phones, cellular phones, and fax machines; home appliances; semiconductors;network-related products; factory automation products; fiber optics products;closed circuit security products; motors and compressors; and solar energysystems(Karen & Lily, 2014). After Samsung Company wasleading the market position in the code division multiple access (CDMA)technology and this technology also gave them confidence and motivation toexpand business to abroad (Lee & Lee, 2004). Asa result, Samsung expanded its operations to the mobile market in 2012,becoming the largest maker of the mobile industry and used its $ 3-4 billionupgrade of the Austin, Texas semiconductor manufacturing plant to maintain adominant position (Matthew, 2012). Samsung also won aU.S.
patent and is recognized by most electronics companies and won more than7,500 utility model patents in 2016 (Damian, 2017).