Philip (12th edition) refers as in the target market; marketing mix is the set of controllable, strategic marketing tools that the firm blends to produce the response its wants. Therefore to market products, every company needs to devise a successful mix of launching the right product at the right price, at the right place through right promotional strategies. The first section of this report will provide a brief introduction of marketing mix. Secondly the importance of marketing mix and discussed the tools of marketing mix which are Price, Product, Place and Promotions.
In addition this section also analyses the impact of the marketing mix on Unilever with examples. Finally, conclusion for the overall assignment and summarizing the key points were discussed. The objective of this report is to provide the reader with a broad understanding of Marketing Mix as an important marketing concept and analyze its impact on success of Unilever.