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“Include the Margin”- Dr. Rana Kapoor set up YES BANK with the only aim of serving the 600 million Indians without any access to a bank. The bank earned 2% above its lending costs in no time, which proved to be better than the other average banks. 
“Follow your Heart”- Last but not the least one should not be afraid to be dependent on their instincts. Steve Jobs, the man behind Apple relied on his own intuitions. He believed in “customer-minded innovation” instead of “customer-driven innovation.” And need I talk about his very successful iPhones, iPads and macbooks. 

The book has enough examples of human ingenuity. It certainly inspires me to look at the often ignored aspect of entrepreneurship which is innovation. This book has given me the knowledge to incorporate the notion of jugaad within current theorizing on innovation and entrepreneurship and outline an agenda for future research.
I have gained ample amount of knowledge from this book. This book has encouraged me to have the courage to think differently. This I think is the biggest challenge faced by entrepreneurs as they are afraid to try new ideas or think out of the box. Jugaad has inspired me to not only think out of the box but also have the courage to create my own box. The idea must be simple but driven by a unique mindset. Another point to note is “One has to jump into the fishbowl in order to understand the fish”. In simple words study your market well, in order to differentiate between what the consumers need than what they think is nice for them to have.

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