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Overview:This plan identifies and classifies the project’s stakeholders; determines stakeholder power, interest, and influence; and states our approach to stakeholder communication and conflict management.

 This plan allows us to identify key stakeholders in order to gain their input and support.  This will minimize the likelihood of adverse impacts from stakeholder competing objectives and allow us to maximize resource utilization.Early identification and communication with stakeholders is imperative to the success of the Printed Circuit Board Assembly Line Move; this provides the opportunity to gain optimal project support from internal and external stakeholders, and respond as necessary where there is friction.

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 Some stakeholders may have interests that are positively or negatively affected by the assembly line move.  By initiating early and frequent communication and effective stakeholder management, we can balance stakeholder interests while successfully accomplishing project tasks to timeline and budget.Stakeholder Identification:The Phillipe Broadband Networks (PBN) project team conducted a brainstorming session to identify project stakeholders.  The brainstorming session was conducted in two parts and included the primary project team members and project sponsor.  The first part focused on internal stakeholders within PBN, to include project team members, functional managers, and decision-makers from operations, human resources, finance, quality assurance, and legal.  The second part focused on external stakeholders.  These included our customers, the supplier, the State of New York Department of Labor, Syracuse community, and other individuals/organizations who reside outside of PBN.

 The following criteria were used to identify stakeholders:• Will this project directly or indirectly affect the stakeholder?• Does the stakeholder have the ability to influence the project?• Does the stakeholder have an impact on project resources (equipment, personnel, funding, supplies and material, etc.)?• Does the project require the stakeholder’s skills or capabilities?  Are these skills or capabilities unique?• Does the stakeholder benefit from the project or can they resist this change?The project team additionally identified key stakeholders during its brainstorming session.  Key stakeholders are those who have the most influence on this project, or those who potentially may be greatly impacted by it.

 These key stakeholders require the highest levels of communication and management; they will be involved in steering committees, focus groups, and other project meetings to ensure their concerns are identified and addressed.Stakeholder Analysis:During the brainstorming sessions, the project team analyzed each stakeholder to determine their respective level of power or influence, plan the management approach for each stakeholder, and determine the appropriate levels of communication and project participation.  The project team utilized a power/interest chart to illustrate the potential impact each stakeholder may have on the project’s success and outcomes:From the power/interest chart, stakeholders K, O, P, Q, and R require low managerial effort but must be monitored.  Stakeholders L and G must be kept satisfied by responding to their concerns and questions.  Stakeholders D, E, F, I, and N must be kept informed through regular communication on project progress.

 Stakeholders A, B, C, H, J, and M are key to the project’s success and must be included in all levels of project planning and change management.  Additionally, these key stakeholders should be included in all relevant project meetings (e.g. gate reviews, status meeting, etc.

).The stakeholder analysis matrix will be used to capture stakeholder concerns, level of involvement, and management strategy based on the stakeholder analysis and power/interest chart above. The stakeholder analysis matrix will be reviewed and updated throughout the project’s duration to capture new concerns or stakeholder management and control efforts.Managing and Controlling Stakeholder Engagement:To increase support, minimize resistance from stakeholders, and significantly increase our ability to achieve project success, the project team developed a plan with tactics for engaging, communicating, and working with stakeholders to meet needs and expectations, as well as to address issues as they occur.  During all phases of the Printed Circuit Board Assembly Line Move project, we will utilize a communication plan and strategies to communicate project related information to key stakeholders in a proactive and timely manner (methods: weekly stakeholder meetings, online information distribution matrix, and stakeholder engagement register).  This helps ensure stakeholders clearly understand the project goals, objectives, benefits, and risks, especially as changes occur, thus increasing the likelihood of project success.

 The project team is dedicated to active listening and solicitation of feedback to ensure communications are being received and understood, and also to capture important information to help make adjustments and to respond to problem areas.  Other project artifacts will factor into stakeholder management, to include the list of business process changes and the change control process, both of which consider the impact on stakeholders.Executing Stakeholder Management Strategies:The project team will review, assess, and update the Stakeholder Management Plan on a weekly basis (or as necessary as the project scope becomes more clearly defined in time) to determine:• If the project team is effectively engaging stakeholders• If changes to stakeholder levels of interest have changed• We are attaining the needed level of stakeholder support


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