Name Modern As Well As Conventional Retail Stores

Name of the Author(s) Dr. Dipin Mathur, Apeksha Jain, Manoj Kumar Sharma Year of publication 2013 Title of paper Analysis Of Factors Influencing Consumer Buying Behaviour In Modern As Well As Conventional Retail Stores Theoretical Framework   Objective of paper The factors affecting the buying behaviour of the customers in megastores and the satisfaction with schemes offered. Variables identified   Research Method Qualitative and Quantitative Sampling method and size The present study is about the consumer buying behaviour in a retail store in Udaipur and Kota. These two cities are homogeneous in nature and hence selected. Here in this study, sampling procedure is followed. The selection of the retail store was on random basis where the number of customers were approximately 300. For data collection data source are – ? Primary data: This data is collected by the help of questionnaire. ? Secondary data: This data is collected by the help of internet, books, ?articles, & journals.

?? Data analysis method   Findings The major findings were that 39.33% of the consumers are influenced by their family and 23.67% work according to themselves. These findings are for the modern stores.In conventional stores around 50% of the consumers are influenced by their family decisions. Limitations Retailers don’t use family pack schemes which is really beneficial here because major consumer population is affected by their families.

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They do not offer lucrative schemes to attract the new customers and sometimes lack aftersales services. Future research direction Retail is currently the booming sector of the Indian economy. From the analysis and income and occupation are major influencers thus making a major impact on the buying behaviour of the consumers.

Retailer must focus its resources on observing and studying consumer buying motives and buying attitude.  

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