Name : Mohamed Imran Sulaiman Roll No

Name : Mohamed Imran Sulaiman Roll No : 17PS12155 Class : I MBA-B Subject : Marketing Management Date : 25.

01.2018 Staff Incharge: Prof.Armaan SalikYAMAHA Since 1887 Company: Yamaha Kabushiki-Gaisha Vision: Establishing Yamaha as the exclusive and trusted brand of customer by “creating Kando”(The Simultaneous feeling of satisfaction and Excitement when experiencing something of Excepted.) Mission: Our motive is to create Kando* -creating company or people all over the world through our products and services. Our Slogan: Revs your Heart (Speed up heart beat or Touches Your heart by performance)Product: R15 v.

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2 Marketing Strategy: Introducing the New Yamaha R15 v.2.0 Liquid cooled 4 Stoke Engine with Fuel Injection Syestem, Aerodynamic Tail, Sporty & Stunning look with maximum power of 8,500 RPM and 5 year manufacturing warranty Pricing Strategy: Penetrating Pricing (Low to High) Source of Promotion: ? TV advertisement ? Radio advertisement ? Magazines ? Newspaper advertisement ? E-mail ? Movies ? Brochures or catalogues ? Internet advertisements ? Celebrities etc,. Product Segmentation : ? R15 Version 1 ? R15 Version 2 ? R15 YZFR15 Version 2 R15 YZF R15 Version 1


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