Moreover, information to guide visitor access the

Moreover, Microsoft faced the main issue in the era of immediate access from everywhere. The issue is Microsoft have not clearly information to guide visitor access the accurate location on Windows. For example, anyone who pre-order the game for Xbox One can use Play Anywhere to downloads games for free. Hence, the complicated way of Windows make visitor confused about the flow. John Brandon complaint that people can search by using Xbox app to downloads but that doesn’t work because in reality people should access to Window store app and log in with Xbox account click a tiny avatar icon for Windows. In other words, more like the one for Apple and Google (Brandon, 2016).
In contrast, the opportunity of the Microsoft which is corporate diversification can help Microsoft to reduce the risk. However, diversification limits the extension from a single company and also help to maximize the risk to the portfolio investor in return. Microsoft was moving beyond the personal computer software business and expand its product line into enterprise software, consumer products and services market.
nd services market.

Moreover, they have realized that none of the single measures can deliver a clear performance target or focus attention on all the serious areas of business. As a result, (Corrigan 1995) have established the concept of the Balanced Scorecard as a supplementary sophisticated approach for meeting these shortcoming challenges. To illustrate, the Balanced Scorecard is a perception that can be implemented in many different ways, one of its prerequisites is to be modified, or transformed to fit a specific business. Additionally, a good Scorecard reflects the strategic plan of the institutions, delivers a framework that supports the work behavior, allows each individual to measure his/her specific performance, and gives data to make an immediate modifications in order to enhance the performance of the company (Campbell 1997).


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