Mohammed Safraz Sadiq Student Number Lecture Statement of originality Executive Summary Table of content 1

Mohammed Safraz Sadiq

Student Number

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Lecture

Statement of originality

Executive Summary

Table of content

1. Introduction

The Process of sending, receiving and understanding messages is called communication. Communication is a very important thing in our daily life. We used to communicate with so many people in our date to day life and it helps us to do our daily task easily. However, while most people are born with the physical ability to talk, not all can communicate well unless they make special effort to develop their skill further.
Communication helps to spread knowledge and information among people; moreover communication is the foundation of human being. Communicating with people helps us to understand emotions and thoughts of others, also its helps people to express their ideas and feelings.
There are many ways of communication but the standard method is speaking or writing by the sender and listening or reading by the receiver respectively. People use different types of communication methods at different situation and places. Therefore communication is very important and useful to everyone; also it plays a major role in every life of human being.

The art of communication is the language of leadership – James Humes

2. Methods of communication

People communicate with each other in many ways depend on the message and content which is being sent. Language is a common symbol system which is used for sharing our experiences with others. We can also use pictures, colors, signs and sounds to communicate. We do communicate a number of things by our facial expressions, movements, clothing’s and so on, though we do not speak. People also choose how to communicate depends on their style. So, there is variety of types of communication. Below are the 2 basic communication methods.
• Verbal communication
• Nonverbal communication

2.1. Verbal Communication
Verbal communication is all messages which are transmitted verbally, it includes sounds, languages, words and speaking. Verbal communication is also called oral communication. Language is said to have originated from sounds and gestures. There are many languages spoken all over the world, as of now there are 6909 living languages across the world. Speaking is an effective way of communicating with people. The sender and received exchanges their thoughts and idea verbally either in face to face discussions or through a telephone or an internet software’s like Skype, Whatsapp, Viber etc.
Good verbal communication is very important and it is an inseparable part in business communication. Fluency in verbal communication is essential, to deal with people in business. Example for verbal communication:-
• Personal discussions, presentations.
• Telephone calls, teleconference and videoconference.
• Staff meetings, business meetings, interviews and other face-to-face meetings.
• Public presentations such as speeches, lectures and conference.

2.1.1. Advantages and disadvantages of verbal communication
Advantages
• Helps to make quick decisions.
• Basic language needed.
• Questions can be asked immediately.
• Clear understanding.
• Quick and easy to transmit the message to the receiver.
Disadvantages
• No formal records of what was said unless it is recorded.
• May not be suitable for personal or confidential information.
• More time consuming.
• Relies on the presenter’s verbal skill.

2.2. Nonverbal communication
Nonverbal communications are information’s or messages which are transmitted through expressions, symbols, pictures and by writing. Non verbal communication is mostly used in business environments. Most of the businesses use nonverbal communication by writing reports, letters, memos, notices, and also emails. Written communication can be classified into two, internal and external. Examples for internal and external written communication as follows.
• Internal: – Memos, job descriptions, reports, e-mails, bulletin.
• External: – Letters, proposals, advertisements, brochures, faxes.
There are some other types of communication under nonverbal communication below which are used to communicate with people (University of Arkansas, 2016).
1) Body language (Kinesics)
2) Touching (Haptics)
3) Personal Space and distance (Proxemics)
4) Use of time (Chronemics)
5) Tone of voice (Paralanguage)
2.2.1. Advantages and disadvantages of nonverbal communication
Advantages
• The message can be sent to many people at the same time.
• Have records on what was said.
• Less time consuming
• Suitable for confidential and personal information.
Disadvantage
• Cannot take decision quickly.
• Response may get late.
• No guarantee of understanding.

3. Communication process

Communication process is how a message is transmitted to the receiver from the sender and the receiver gives a feedback/response to the sender for the message received.
D.E. McFarland has defined communication as the process of meaningful interaction among human beings. More specifically, it is the process by which meanings are perceived and understandings are reached among human beings (Jain, 2008).

The above diagram shows the process of communication. Source is the message that the sender is transmitting to the receiver. The source is encoded by the sender and transmitted through the channel to the receiver. Then the receiver decodes the message and sends a response to the sender the response is called as feedback. During the feedback the direction of the communication process is reversed. The receiver may use the same or a different channel for feedback.
Communication is successful when the communication process is done accordingly, but not all communication is successful. The noise which is shown on the diagram is a barrier of communication. Therefore to make the communication process successful we need to overcome the barriers.

4. Barriers to communication

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