Marketing is a discipline composed of a set of strategies and methods that are developed around the promotion and sale of a product or service. To increase sales- For any business to be successful, the product or service it offers must be widely known by potential buyers. Learning about the market itself – At the beginning the market seems to be a vast ocean, however, once some campaigns have begun, it is possible to deepen and know a whole structure of communities, subcultures and a great network of different connections. Marketing opens your eyes to the reality of your industry. The image of the company and the brand- To have a healthy image of the company and a brand that is bought by consumers, marketing plays an important role.
Many companies invest hundreds of thousands of dollars in marketing just to maintain a reputation or make their brand remembered.