Margaret Mazodaani Gwaure Mambo
Reg No r181237y
Define communication in business
Communication is the process by which information is exchanged which can be verbal, non-verbal, written word or spoken word. Business communication is the exchange of messages that supports the goal of buying and selling goods and services. In business managers are in charge of the planning, organising, directing and controlling within and outside the organisation. Communication is done to influence someone to behave in a certain or particular way. For effective communication in business between employees, customers, suppliers, colleagues and bosses, it is important to take into consideration what we say and how we say it. Messages need to be clear, accurate and useful.
The following elements of communication are very important, sender, ideas, encoding, receiver, decoding and feedback for effective successful interaction. Sender is the person who wishes to communicate. Examples are a lecturer giving a lecture ,a managing director addressing the shareholders, all are people sending messages. The messages or ideas to be sent can be plan of action, recommendation, aims or objectives. It is important for the sender to send clear, accurate messages. Encoding of the ideas follows which is the transformation of symbols that represents the ideas and concepts that will be sent to the receiver.
The sender uses some kind of communication channel or medium to transmit the message. The type of channel to be used is determined by factors such as urgency and documentation. The channel can be either oral or written. Telephone calls, reports, memos and letters can be used. Where immediate feedback is needed oral communication is used to minimise message filtering. When communicating with a small group of people written channels re used where a message send via email can be copied to many people. The receiver receives the messages and decodes it. It is the duty of the receiver to interpret the message so that it has meaning. Successful communication takes place when the receiver correctly interprets the message, The complete process of communication involves feedback from the receiver. After receiving the message the receiver can respond in various ways which includes a smile ,written message etc.”Even a lack of response, is in a sense a form of response”(Bovee and Thill,1992)Feedback is a way of telling the sender that the receiver has interpreted the message well. It also allows the sender the opportunity to take corrective action. To clarify a misunderstood message. According to Bovee and Thill,1992″Feedback plays an important role by indicating significant barriers, differences in background, differences
in interpretations of words and differing emotional reactions.
The communication process is the perfect guide toward achieving effective communication in business. When followed properly it can give good results. Effective communication is critical to successful business of modern organisation. Good communication saves money, promotes trust, improves employee-management morale hence increase in productivity. However there are some barriers which hinders the effectiveness of it. According to Francis G.Chandler, barriers distorts a message so the message received is different from the message sent. Poor communication reduces quality of products and services, it weakens productivity. It can also leads to anger, hostility and lack of trust among individuals within an organisation especially when blaming others for failure starts.
Dumont,Raymond A, 1990 Business Communication 3rd edition
Huseman,Richard C. 1990Business communication 4th edition
Asha Kaul 1998 Business Communication
Francis G .Chandler 1995 Fundamentals of Business Communication