Makingmoney from Pinterest has never been this simple We all see the income numbers. Blogs showing how theyearned $100, $500, or even $31,271 in a single month. While those numbers are pretty enticing, it can be hardto know how to make money blogging. In this post, we outline how you can usePinterest to help generate a bit more money from your blog.Why not capture Pinterest traffic with an offer so goodthey want to give you their email in exchange for the awesomefreebie? This can be a one page PDF, ebook, printable, etc.
Something yourparticular niche would find valuable. If you don’t know, consider doing a quick reader survey to find out what they arelooking for. Sell Digital ProductsNow that your email list is growing, it’s time to startselling digital products. If your email freebie was successful, considerexpanding on that. For example, if you gave away a 5-day meal plan as yourfreebie, why not sell a monthly meal plan? Or if you have an expanded ebook ona specific topic, educational materials, a bigger pack of printables, etc.
Spend Money To Make MoneyLast, test out promoted pins for both the email freebie and the digital product.Use keywords and target Pinterest users that would be interested in followingyou or purchasing your products. Again, test different images to see if oneperforms better than the rest. Then pin that image more often. Why Pinterest?Here’s why. First-mover advantage.If you can be among the first toenter and use a marketing channel, you win.First movers are able to grow rapidlybecause the channel is so new, the customers fresh and the possibilitiesendless.
Pinterest is an ecommerce site’s best friend You can use Pinterest to skyrocket traffic to any site.Whether you’re a social media agency,a B2B, a SaaS or a local mom & pop, Pinterest has your back.What I want to show you, though, is how to blow up your e-commerce sales using Pinterest.Get this.
When it comes to average order size — a major metric in e-commerce —look who’s at the top of the list!This chart from Shopify might shock you. Who exactly is makingthese purchases?It helps to know that Pinterest’s primary demographic is female.But, don’t be blinded by big bargraphs!But, something new surfaced inthe data — something that no one was expecting!New customer acquisition.As Pinterest retailers looked at theincoming data, they realized that they had unlocked an entirely new purchasechannel. In order to use BuyablePins, you have to be using one of these commerce platformsThe main thing you need to be awareof is that Buyable Pins only work on select e-commerce platforms.
1. BigCommerce2. Demandware3. Shopify4.
Magento5. IBM CommerceEach of these platforms is different,so use one of the links below for a detailed how-to on getting the PinterestBuyable Pins using your platform. If you’re not using one of thesee-commerce platforms, what should you do?Let’s say you want buyable pins, butyou’re not one of the chosen few that get to use them.Right now, you have four choices:1.
Just wait. Pinterest says, “We plan to work on moreintegrations in the future.” If you want to wait it out, you can try.2.
Get on the list. Put your name and business on thelist in order to sign up.3. Use promoted pins.
Any business can use promoted pins.This is Pinterest’s form of paid advertising, and it can be very effective. It’s a simple model:1.
Pinterest user finds something she wants to buy.2. She buys it on the trusted Pinterest platform.3. The retailer fulfills the order.
Considering this simple model, it’slikely that Pinterest will roll this feature out to more retailers in themonths ahead.What this means is that you shouldunderstand your Pinterest audience. Who are these people? What are theyinterested in?Do some Pinterest-specific customer research by looking through your Pinterest Analytics. PayPal and Stripe are in a knock-down,drag-out battle for every big e-commerce app’s business.
So, on some level, it wasn’t surprising tosee both Stripe and PayPal’s Braintree unit involved in Pinterest’s new Buyable Pins feature, which will soon allow iPhone or iPad usersto click a “Buy” button when they spot an interesting product on the visualdiscovery service. At launch, merchants who want to put a Buybutton on their Pinterest pins need to work with Shopify or Demandware, two bige-commerce software providers. Stripe and Braintree are both options forShopify customers, but the company supports many others.
Demandware likewise workswith a host of partners. (PayPalis listed as an authorized Demandware technology partner, while Stripe isn’t,though Spring, a Demandware services partner, works with Stripe.)How Buyable Pins transactions work. Note that Pinterest isn’t involved in theactual payment process. (Diagram via PinterestEngineering)When you click a Buy button on Pinterest, your card might get handled initially byBraintree or Stripe, and stored on one or the other company’s servers forfuture purchases. A Sign OfThings To ComeThat works for companies like, say, Uber orAirbnb, who want to be the brands that show up on a customer’s monthlystatement.
But for social apps like Pinterest, which wants to facilitatecommerce without actually putting its name behind the transaction, the currentmodel for To startselling on Pinterest, the first step is to register for the brand-new Pinterestsales system – you have to add it to your Shopify account. You willneed an account to become a seller, so sign up for one now. Learning Howto Sell Products on PinterestIf youalready have an online store account with Shopify, you can start selling on Pinterestwithin minutes – all you need to do is incorporate the Pinterest sales channelto your account. You will have to wait for authorization from Pinterest, butthis should not take long.. Plus, allof your Pinterest orders, product listings, and active clients will instantlybe synchronized with your Shopify account, so that itis easier than ever to keep an eye on your business. Benefits ofUsing Pinterest to Sell Products with Social MediaThere areliterally millions of users on Pinterest sharing, uncovering, admiring, anddreaming about the products which personally appeal to them.
93% ofPinterest users use the platform to plan purchases. – that’s an incrediblestatistic brought to us from the Shopify blog, and certainly, one that all social mediamarketers should sit up and take notice of – especially if its physicalproducts (as opposed to services) that your company is peddling. Check out thefull infographic rammed with loads of great commerce stats about how shoppersbehave on Pinterest. What isperhaps most notable about these stats is that they come from data and researchgathered before Pinterest introduced its Buyable Pins feature on the platform.
Well, that’s the question that many eagerretailers want to be answered. Nathan on the Shopify discussions page, though,helpfully gives us an answer: “Pinteresthas created one of the most genuinely marketable social media communities everand to make sure that the community is as receptive as possible and has a highdegree of interest, they’re very protective of who and what can currently besold on that market to build consumer confidence. At the moment they arereviewing all shops that are applying to make sure that they have a strongbusiness history and meet all the requirements of their advertising policies– https://about.pinterest.com/en/advertising-rules”. ConclusionIf my guess is correct, you’reprobably like most marketers right now.
When it comes to social media, you’re soldon one platform — Facebook!That’s okay! Right now, Facebook is the giant. I’vefound it to be an amazing channel!But keep this in mind: Pinterest candrive sales, too. As we’ve seen in the retail space, Pinterest has massivepotential through Buyable Pins.Buyable Pins have the potential to literally change theface of e-commerce on the internet.
With 87% of pinners saying that they havepurchased something they’ve discovered whilst pinned, just think of all theadded conversions that could be made when all users have to do is click abutton. Firstand foremost – there are no subscription or transaction fees! That’sright, Pinterest will not be taking a cut from sales made on its site, and isproviding this additional service for merchants absolutely free of charge.Instead, the social network hopes to make extra money by increasing merchants’engagement with Pinterest, specifically via advertising and its Promoted Pins program.
For instance,you will have direct access to all of the customer’s data – email address,demographic, the lot – so you will have the direct opportunity to appeal tothem to come back again and place another order. This means Pinterest’s buyablepins will deliver a much higher customer lifetime value than if they had boughtyour product through a third-party channel, where the likes of Amazon retainthe ‘ownership’ of the order and indeed the customer. References https://blog.tailwindapp.com/make-money-blogging-with-pinterest/http://jeffreylinmedia.com/sell-pinterest-buyable-pins/ https://readwrite.com/2015/06/11/pinterest-buyable-pins-stripe-braintree-business-model/https://business.pinterest.com/en/buyable-pins
