MADS are listed below. ? Hidden Trade –

MADS 6604
Reflection Paper Week 5
21.02.18
Simarjeet Kaur
This week’s readings progressively helped me understand the environmental sustainablity in a
managerial context.
Preserving the natural resources
,disposal of hazardous wastes,green
ho
use effect are some of major
environmental
challenges
that
must be
understood by
exec
utives and all
other sta
keholders. There is need to revise the business system a
nd making
strategies to
overcome these issues
practically.
Know The Se
ven Sins Of
Green
wash
ing
Greenwashing
refers to the way in which a company
portray their products,
activities or
aims as
environmental friendly
when th
ey are not.There are seven sins that are listed
below.
?
Hidden Trade

Off
: To make a bigger impact ,
companies label their pr
odu
ct as e
nvironmental
friendly based on a small set of attributes and all other attributes.
?
No Proof
:
An e
nvironmental claim
that has no easily accessible evidence.
?
Vagueness: Using too broad or poorly defined terms
that
it’s
meaning is misunderstood by the
consumer.
?
Irrelevance:
Making unimportant
or unhelpful claims that may be true but are of no use
for
consumers looking for eco

friendly products.
?
Lesser of two evils: Distracts consumer by claming to be greener th
an other products in
it’s
ca
tegory which
ev
entually is environmental unfriendly anyways.
?
Fibbing:
Making false
environmental claims about product.
?
Worshipping False Labels: With the use of false l
ab
els,
companies claim that a
product has a
third

party endorsement or certification
when they do
i
n’t h
ave.
Note On Environmental Sustainability
Environmental
Sustainability
indicates the
actions or operations by people
that cause little or no harm to
the
environment.The major aims of environmenta
lists include
a way to prevent further
damage ,prese
rve the
left,
regeneration of life
forms compromised by pollution
. Apart of this, they also
aim to clean up the
environment.Furthermore, this can be achieved by
implementation of 3R
policy
,
(Reduce
waste,
Recycle,
Renew) and by main
tai
ning
present capital of ecosys
tem which means
p
reserving
rainforest,
wilderness areas,
biodiverse species of plants and animals and maintaining the
present be level of
natural resources.The use of technolog
ies ,
manufacturing services that
pro
duce
waste em
issions not just
for the sake
of well

being of present and future
generations but also because
otherwise it would be unfair if we left
nothing
of nature for the future as we
have no right to
s
poil
natural resources.It is
our duty to preserve environment so that minimal decent standar
ds
of living for
all human beings can be
attained.
McKinsey 20
10_Ho
w Companies Manage Sustainablity
After reading ,
I came to k
now that the
reason for many companies that
are not actively managing
sustainablity is that
many have no clear definition of it.
Alt
hough
,
executives
think that it is important to
a variety of corporate
activities and t
he companies which
address sustainablity have different definition
of it including
management of govern
ance issues or social issues or environmental issues.
Companies
ag
ree tha
t
investing in
Sustainablity
helps
in
building reputation.
H
owever
, o
nly
o
ne

forth
of the
total
companies surveyed by McKinsey
,run
s
ustainablity
in
itiaves on a da
ily ba
sis
and v
iew
it as a top

three
pr
iority on their CEO’s agend
as.
It is important
for senior executiv
es t
o take an active
role in the effort
those who
want to real the benefits of incorporating
sustainablity into
their
companies
and i
s possible
only by
communicating better with investors and other stakeholders.
The Pyramid Of Corporate
Socia
l Responsibility
:
Toward The Mo
ral
Management Of Organizational Stakeholders
Basically,term corporate
social responsiblity refers to the ethical principal
that an
organization should be
responsible for how
it’s behavior might affect society and the en
vironment. The pyramid of
corporate
social responsiblity is a
graphi
c
illu
strati
ng
the four
kinds of social
r
esponsibilit
ies
.
First
,
economic
responsibili
es that provide investors
with adequate returns on their investment
by making sound
strategic decision
s.
Second,
legal
responsibilities
r
efers
to
adhere and o
bey all the
rules and regulations
regarding environment,
consumer
and
employees
.Third, ethical
responsibilities is the obligation
to do
what is right and fair.
Fourth,
philanthropic resp
onsibili
ties whi
ch
focusses on
improving the quality of
life by providing progra
ms supporting community.There are three kind of managers
,
namely
,
immoral,
amora
l and
moral man
age
rs.
Brazil
‘s Waste
: A Big Emerging Market
With the growing
population,
economic affluence, exp
anding consumption and urbanization the rate of
sol
id waste generation
continu
ed to
increas
e day by day
.
Therefore
, solid waste management became a
top priority
in
Brazil.
Although this is
a g
lobal problem that require
d heavy budget to manage solid
waste b
y municipal
communities. Greenhouse effect started to alarm because of rapid increase in GHG
concentrat
io
ns in atmosphere
. Rise in methane
emissions exceeded
the rise in carbon dioxide. The
concept of sustainable development was
advanced
by recovering the
val
uable products from waste
involv
ing Hierarchy Principle
, which states the prevention and minimization
should be given
priority over
recycling and treatment.
There are various meth
ods used
to dispose of garbage
,for instance, landfill
with gas recovery,
inc
ineration, biological tr
eatment
and mechanical
biological treatment
. Solid waste
management in Brazil includ
es
land
fill techniques name
l
y, open fields,
controlled landfill
and sanitary
landfi
ll.

MADS 6604
Reflection Paper Week 5
21.02.18
Simarjeet Kaur
This week’s readings progressively helped me understand the environmental sustainablity in a
managerial context.
Preserving the natural resources
,disposal of hazardous wastes,green
ho
use effect are some of major
environmental
challenges
that
must be
understood by
exec
utives and all
other sta
keholders. There is need to revise the business system a
nd making
strategies to
overcome these issues
practically.
Know The Se
ven Sins Of
Green
wash
ing
Greenwashing
refers to the way in which a company
portray their products,
activities or
aims as
environmental friendly
when th
ey are not.There are seven sins that are listed
below.
?
Hidden Trade

Off
: To make a bigger impact ,
companies label their pr
odu
ct as e
nvironmental
friendly based on a small set of attributes and all other attributes.
?
No Proof
:
An e
nvironmental claim
that has no easily accessible evidence.
?
Vagueness: Using too broad or poorly defined terms
that
it’s
meaning is misunderstood by the
consumer.
?
Irrelevance:
Making unimportant
or unhelpful claims that may be true but are of no use
for
consumers looking for eco

friendly products.
?
Lesser of two evils: Distracts consumer by claming to be greener th
an other products in
it’s
ca
tegory which
ev
entually is environmental unfriendly anyways.
?
Fibbing:
Making false
environmental claims about product.
?
Worshipping False Labels: With the use of false l
ab
els,
companies claim that a
product has a
third

party endorsement or certification
when they do
i
n’t h
ave.
Note On Environmental Sustainability
Environmental
Sustainability
indicates the
actions or operations by people
that cause little or no harm to
the
environment.The major aims of environmenta
lists include
a way to prevent further
damage ,prese
rve the
left,
regeneration of life
forms compromised by pollution
. Apart of this, they also
aim to clean up the
environment.Furthermore, this can be achieved by
implementation of 3R
policy
,
(Reduce
waste,
Recycle,
Renew) and by main
tai
ning
present capital of ecosys
tem which means
p
reserving
rainforest,
wilderness areas,
biodiverse species of plants and animals and maintaining the
present be level of
natural resources.The use of technolog
ies ,
manufacturing services that
pro
duce
waste em
issions not just
for the sake
of well

being of present and future
generations but also because
otherwise it would be unfair if we left
nothing
of nature for the future as we
have no right to
s
poil
natural resources.It is
our duty to preserve environment so that minimal decent standar
ds
of living for
all human beings can be
attained.
McKinsey 20
10_Ho
w Companies Manage Sustainablity
After reading ,
I came to k
now that the
reason for many companies that
are not actively managing
sustainablity is that
many have no clear definition of it.
Alt
hough
,
executives
think that it is important to
a variety of corporate
activities and t
he companies which
address sustainablity have different definition
of it including
management of govern
ance issues or social issues or environmental issues.
Companies
ag
ree tha
t
investing in
Sustainablity
helps
in
building reputation.
H
owever
, o
nly
o
ne

forth
of the
total
companies surveyed by McKinsey
,run
s
ustainablity
in
itiaves on a da
ily ba
sis
and v
iew
it as a top

three
pr
iority on their CEO’s agend
as.
It is important
for senior executiv
es t
o take an active
role in the effort
those who
want to real the benefits of incorporating
sustainablity into
their
companies
and i
s possible
only by
communicating better with investors and other stakeholders.
The Pyramid Of Corporate
Socia
l Responsibility
:
Toward The Mo
ral
Management Of Organizational Stakeholders
Basically,term corporate
social responsiblity refers to the ethical principal
that an
organization should be
responsible for how
it’s behavior might affect society and the en
vironment. The pyramid of
corporate
social responsiblity is a
graphi
c
illu
strati
ng
the four
kinds of social
r
esponsibilit
ies
.
First
,
economic
responsibili
es that provide investors
with adequate returns on their investment
by making sound
strategic decision
s.
Second,
legal
responsibilities
r
efers
to
adhere and o
bey all the
rules and regulations
regarding environment,
consumer
and
employees
.Third, ethical
responsibilities is the obligation
to do
what is right and fair.
Fourth,
philanthropic resp
onsibili
ties whi
ch
focusses on
improving the quality of
life by providing progra
ms supporting community.There are three kind of managers
,
namely
,
immoral,
amora
l and
moral man
age
rs.
Brazil
‘s Waste
: A Big Emerging Market
With the growing
population,
economic affluence, exp
anding consumption and urbanization the rate of
sol
id waste generation
continu
ed to
increas
e day by day
.
Therefore
, solid waste management became a
top priority
in
Brazil.
Although this is
a g
lobal problem that require
d heavy budget to manage solid
waste b
y municipal
communities. Greenhouse effect started to alarm because of rapid increase in GHG
concentrat
io
ns in atmosphere
. Rise in methane
emissions exceeded
the rise in carbon dioxide. The
concept of sustainable development was
advanced
by recovering the
val
uable products from waste
involv
ing Hierarchy Principle
, which states the prevention and minimization
should be given
priority over
recycling and treatment.
There are various meth
ods used
to dispose of garbage
,for instance, landfill
with gas recovery,
inc
ineration, biological tr
eatment
and mechanical
biological treatment
. Solid waste
management in Brazil includ
es
land
fill techniques name
l
y, open fields,
controlled landfill
and sanitary
landfi
ll.

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