Louis over the web, gave businesses the right

LouisPadilla Amazon    History of Amazon Inthe early 1990’s, the world wide web skyrocketed across the united states withits popularity. The creation of the internet gave families, households, andbusinesses the opportunity to indulge in some form of web browsing or utilizingan internet provider. Eventually the web turned into a huge and significant toolfor the majority of people. Then businesses began to follow along with trend ofusing the internet. It allowed people to buy and sell products on a largescale.

With the advantage of selling products over the web, gave businesses theright energy on making it possible for Amazon to set record breaking goals comparedto those of the past. Giving the opportunity to sell merchandise over theinternet presented individually owned businesses and people with many optionsand things to select from. Jeff Bezos, the CEO and founder of Amazon.

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com viewedthe internet business opportunity. He took a chance to make the lives of manyeasy, becoming one of the top sellers in e-commerce.JeffBezos moved on from his career on Wall Street as the Vice President of the firmD.E. Shaw in the year 1994. He had a vision and he decided to move to Seattle,Washington.

He worked on a new innovative idea for a business that would makehim the billionaire he is today. His decision to switch careers and start up ane-commerce company Amazon.com. Eventually it became the best move of his lifecareer wise. Jeff Bezos used potentially gained knowledge of growth of theinternet would shoot up 2300 percent annually. During this part of the process,he had still been unsure of what products he wanted to sell.  So he drafted up a list of 20 or so productsthat would gain consumer attention and be worth selling over the internet.

Hethen eventually settled on a list of five products: compact discs, computerhardware, books, videos and computer software. Bezos’s then decided on sellingbooks to consumers over the internet. Around this time there was high demand inliterature books. There was a huge collection of books, that could be sold inprinted at lesser prices. Bezos’s decision to have the headquarters in Seattle.Primarily due to the large book distributor center and high-tech workforce thathelped get his plans into motion. Following raising funds and tirelesslyworking with developers on building his website Bezos unveiled his website in1995, becoming the first number one website exclusively for books.             During its time amazon onlycompetition for selling books consisted of Barnes & Noble, Waldenbooks andCrown Books.

Amazon promoted themselves as “Earth’s Biggest Bookstore.” In thisage the idea of selling books online was considered foreign. It took thecompany sometime to take off. But when the time came Amazon store carried morethan 2.

5 million different tittles in 1997. That year Amazon totaled in $148million and had more than 1.5 million customers in over 150 countries.            In 1998,Amazon company continued to grow and expand.

Amazon discovered more ways tohelp profit money and gain customers. The company had an associate program. It hadroughly 30,000 member involved. The associates earned up to 15 percent forrecommending and selling books from their websites to customers. Later on thatyear the total number of associates doubled from 30,000 to 60,000.

Amazon also expanded its businessthrough a series of acquisitions in early 1998. Two of the companies wereacquired to help get Amazon further into the market in Europe. Bookpages is oneof the major online booksellers in the United Kingdom, gave Amazon a boost withability to profit from the United Kingdom market. Telebook, another largeonline bookseller in Germany, added its German titles to the mixture.

Bothcompanies not only helped Amazon access to new customers in Europe. It helpedgive the existing Amazon customers access to the other types of literaturearound the globe. The Internet Movie Database (IMD), the third acquisition, wasused to help plan Amazon’s move into online video. The over the top resourcesand knowledge that IMD has gained is served as an important asset in the structureof a customer-friendly and explanatory web site for video sales. Amazon keptcoming up with innovative ideas that seemed to be working.

Another big change occurredwhen plans to make an enter the market selling music over the internet. Jeff BezosAmazon CEO again wanted the website very easily assessable for his customers. Hewanted it simple for his customers to navigate through.

So he asked for helpfrom the consumers on this project to make the site as useful as possible. Alsothat year, the music store by amazon decidedto open around in June 1998. During this period of time Amazon offered over125,000 music titles available to customer. However, around the same time theirnew site, which commenced its operations at the same time that Amazon.comunveiled a new design on to their book site.

The music website compared to thebook Offered many of the same helpful services available at the company’s booksite. The database consisted of the artist, song title, or label, and customershad a chance to listen to more than 225,000 sound clips before making theirselection over the website.Amazon company has kept its focus on growing the company.In 1999, it offered something new to the individuals at the time. An onlineauction service entitled Amazon Auctions. It also began recommending a varietyof toys and electronics. Then distributed its product offerings into a seriesof different stores on its site to make it convenient for customers to shop forspecific items. During the holiday season that year, the firm placed an orderedof 181 acres of gift wrapping paper and 2,494 miles of red ribbon.

The CEO ofAmazon Jeff Bezos expected holiday shoppers to flock to his new site as manyhad done so in the past two years. Sure enough, the sales only continue to growto $1.6 billion. Demonstrating that the originator’s determinations to createan online powerhouse came into a powerhouse. Also that year Bezos reached a newupper echelon status of the corporate world when Time magazine honoredand presented him with its prestigious “Person of the Year” award.

Amazon worked on a new strategy. In 2001, their salesincreased around $3.12 billion, an increase of 13 percent compared to theprevious year. During the fourth quarter of the year, Amazon.

com obtained amilestone that many others considered as unlikely; their company secured a netprofit of $5 million. In 2002, the company started up an apparel store. It includedclothing from different retailers The Gap and Lands’ End.

Overall, the companyreported a net loss of $149 million for the year, an improvement from the $567million loss reported in 2001. In the fourth quarter of 2002 however, the firm safeguardeda quarterly net profit of $3 million and the second net profit in its history.While securing quarterly net profits was a significant turning point for theyoung company. In July 2002 BusinessWeek article warned,”after seven years and more than $1 billion in losses, Amazon is still awork in process.” Indeed, the company’s portrayed themselves as “Earth’sBiggest Selection.

” The company has yet to prove it could provide profitson a long-term basis. Nevertheless, Bezos and his Amazon team kept their focusand remained confident that the firm was barking down the correct alley. With$3.9 billion in annual sales, Amazon.com had without a doubt come a long wayfrom its start as an online book seller.In 2005 Amazon Prime was created. It was a membership thatoffered people to free two-day shipping instead of 4-6-day shipping within theUnited States. On every purchase on Amazon Marketplace.

It was offered for $79annually. Amazon launched this service in variety of countries includingGermany, France, Japan, Italy, Canada and the United Kingdom. Amazon wantedcustomers to get their orders in timely order. Their vision comprised of fastdelivery should be an everyday experience rather than occasion Indulgence. Atfirst it gave up millions of dollars their first year on shipping cost.

It onlycontinues due to the positivity receiving from everyone. It continues to gaininterest from member and with 50 percent increase in member in 2014. Amazon hada total of 10 million subscribers and is considered on of the sought outsubscription services.

In 2007, Amazon dropped the Kindle which is an e-reader. Itwas designed to enable the users to browse, buy, download and read e-books.It also offered newspaper, magazines and other digital media available on themarketplace. When it went on the market it was priced at $400 andinstantaneously sold out within hours.

It even remained out of stocks formonths. The device had 6-inch screen and 250MB of memory and offered had optionof expanding the memory with an SD card. It is also headphone assessable andhas a speaker. Amazon offered free wireless connection on this device.

Thebattery had to be charged about every other day In 2011, Amazonsaves their video service by rebranding it so people are able to get the videosinstantly. It did by acquiring a popular DVD rental service in Europe. It waslabeled as the Netflix for Europe.

Amazon took that and initially turning intosomething greater. When the video service went through its modification. It waslabeled as Amazon Instant Video on Demand. Amazon added over 5,000 movies andTV shows for their subscriber to watch. That same year Amazon offered a mobile app. It was offered in over 200countries. Mission Statement·      “We strive to offer our customers the lowest possible prices, the bestavailable selection, and the utmost convenience.”VisionStatement·     “Earth’s most customer-centric company “When Amazon.

com launched in1995, it had mission they need to complete, “to be Earth’s mostcustomer-centric company, where customers can find and discover anything theymight want to buy online, and endeavors to offer its customers the lowestpossible prices.” This goal continues today, but Amazon’s customers areworldwide now, and have grown to include millions of Consumers, Sellers,Content Creators, and Developers & Enterprises. Each of these groups hasdifferent needs, and we always work to meet those needs, innovating newsolutions to make things easier, faster, better, and more cost-effective.ValueStatement·     Customer Obsession: Leadersstart with the customer and work backwards. They work vigorously to earn andkeep customer trust. Although leaders pay attention to competitors, they obsessover customers.

·      Ownership: Leaders are owners. They think long term and don’t sacrifice long-termvalue for short-term results. They act on behalf of the entire company, beyondjust their own team. They never say “that’s not my job”.

 ·      Invent and Simplify: Leaders expect and require innovation andinvention from their teams and always find ways to simplify. They areexternally aware, look for new ideas from everywhere, and are not limited by”not invented here”. As we do new things, we accept that we may bemisunderstood for long periods of time.·      Are Right, A Lot: Leaders are right a lot.

They have strong judgment and good instincts.They seek diverse perspectives and work to disconfirm their beliefs.·      Learn and Be Curious: Leaders are never done learning and alwaysseek to improve themselves. They are curious about new possibilities and act toexplore them.

Hire and Develop the Best: Leaders raise the performance bar withevery hire and promotion. They recognize exceptional talent, and willingly movethem throughout the organization. Leaders develop leaders and take seriouslytheir role in coaching others. We work on behalf of our people to inventmechanisms for development like Career Choice.

·      Insist on the Highest Standards: Leaders have relentlessly high standards -many people may think these standards are unreasonably high. Leaders arecontinually raising the bar and driving their teams to deliver high qualityproducts, services and processes. Leaders ensure that defects do not get sentdown the line and that problems are fixed so they stay fixed.·      Think Big: Thinking small is a self-fulfilling prophecy.

Leaderscreate and communicate a bold direction that inspires results. They thinkdifferently and look around corners for ways to serve customers.·      Bias for Action: Speed matters in business. Many decisions and actions arereversible and do not need extensive study.

We value calculated risktaking. ·     Frugality:Accomplish more with less. Constraints breed resourcefulness, self-sufficiencyand invention. There are no extra points for growing headcount, budgetsize or fixed expense.·     Earn Trust: Leaderslisten attentively, speak candidly, and treat others respectfully.

They arevocally self-critical, even when doing so is awkward orembarrassing. Leaders do not believe their or their team’s body odorsmells of perfume. They benchmark themselves and their teams against the best.·     Dive Deep: Leadersoperate at all levels, stay connected to the details, audit frequently, and areskeptical when metrics and anecdote differ. No task is beneath them. ·      Have Backbone; Disagree and Commit:Leaders are obligated to respectfully challenge decisions whenthey disagree, even when doing so is uncomfortable or exhausting. Leaders haveconviction and are tenacious.

They do not compromise for the sake of socialcohesion. Once a decision is determined, they commit wholly.·      Deliver Results: Leadersfocus on the key inputs for their business and deliver them with the rightquality and in a timely fashion. Despite setbacks, they rise to the occasionand never settle.

TopManagement Profile Jeffrey P. BezosPresident, Chief Executive Officer and Chairman of theBoardPresident, Chief Executive Officer andChairman of the Board Jeff Bezos foundedAmazon.com in 1994. Amazon’s mission is to be Earth’s most customer-centriccompany. Amazon offers low prices and fast delivery on millions of items,designs and builds the bestselling Kindle hardware, and empowers companies andgovernments in over 190 countries around the world with the leading cloudcomputing infrastructure through its Amazon Web Services offering.

Bezos isalso the founder of aerospace company Blue Origin, which is working to lowerthe cost and increase the safety of spaceflight so that humans can bettercontinue exploring the solar system.Brian T. OlsavskySenior Vice President and ChiefFinancial Officer Mr. Olsavsky joinedAmazon.com in April 2002. As CFO of Amazon.com, he oversees the company’s overall financial activities,including controllership, tax, treasury, analysis, investor relations, internalaudit and financial operations. Prior to becoming Senior Vice President and CFOin June 2015, he served as Vice President, Finance and CFO for the GlobalConsumer Business.

Jeffrey M. BlackburnSenior Vice President, Business DevelopmentMr. Blackburn has been theSenior VP, Business Development, since April 2006. From June 2004 to April2006, he was Vice President, Business Development, from July 2003 to June 2004,he was Vice President, European Customer Service and from November 2002 to July2003, he was Vice President, Operations Integration. Prior to joiningAmazon.com in 1998, Mr.

Blackburn was Assistant Vice President at Deutsche MorganGrenfell. Management Philosophies·      Obsess over customers, not competitors:Claims many companies watch their competition too much and should be payingattention to customers. ·      Take risks for market leadership: Make boldinvestment decisions. You have to take risk, even if its 10 percent chance with100 times payout you take the risk.·      Make employees think like owners: Instead ofwagering off cash as a bonus for employees. Amazon offered employees stake inthe company.

·      Build a culture that’s right for your company:There isn’t any set goals for companies. Go with a culture that’s right by youand make sure you can get everyone on board.·      Empower people — up to a point — to avoidbureaucracy: Don’t have the less than one percent makes the decisions for the company.Keep it where you give opportunity in the organization.

Amazon Facts ·      Amazon.com employees spend two days every twoyears working at the customer service desk, even the CEO. This practice is tohelp all workers understand the customer service process. ·      Amazon’s logo shows a smilefrom A to Z in the name to signify that “the company is willing to delivereverything to everyone, anywhere in the world.”·      It is the 10th most visited website in theworld·      Pause for one second. Amazonjust shipped 35 items in that time frame·      Amazon’s fulfillment centerin Phoenix, Arizona, is 1.2 million square feet.

It’s the equivalent of 28football fields.Amazon Products and Service·      Amazon (Amazon.com) — The largestInternet-based retailer in the world by total sales and market capitalization.

·      Amazon Alexa — Amazon’s voice control system.·      Amazon Echo — Amazon Echo is a hands-freespeaker you control with your voice. Echo connects to the Alexa Voice Serviceto play music, provide information, news, sports scores, weather, andmore—instantly. All you have to do is ask.·      Amazon WorkDocs — Amazon WorkDocs is a fullymanaged, secure enterprise storage and sharing service with strongadministrative controls and feedback capabilities that improve userproductivity.·      Amazon Kindle — Amazon Kindle is a series ofe-readers by Amazon.com that enable users to browse, buy, downloadand read e-books, newspapers, magazines and other digital media via wirelessnetworking to the Kindle Store.·      Amazon Prime Now — Prime Now offers household itemsand essentials you need every day plus the best of Amazon, with FREE 2-hourdelivery.

Awards ·      Top internet Retailer Excellence Award 2013,2015,2016, and 2017·      Fortunes Businessperson of the year 2012(Ceo)·      Community Impact Award, Business of the Year2017·      Brand Excellence Awards 2014·      Four Oscar awards (Amazon Studios)Amazon Market Trading·     On May 15,1997, the company amazon decided to gopublic. Its stock prices just started at $18 a share and had a marketcapitalization of $438 million. ·     During this time if a $100 is invested intoshares of Amazon. It would be equivalent to over $50,000 In 2017.

·     Today Amazon is worth $1,163 a share. and isworth around $427 billion. Total salesfor the years is $137 billion.Referenceshttps://www.cnbc.com/2016/05/13/5-key-business-lessons-from-amazons-jeff-bezos.htmlhttp://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-govmanagehttps://www.britannica.com/topic/Amazoncomhttp://beta.latimes.com/business/la-fi-amazon-history-20170618-htmlstory.htmlhttp://www.referenceforbusiness.com/history2/35/Amazon-com-Inc.htmlhttps://www.amazon.com/p/feature/zh395rdnqt6b8eahttps://www.amazon.jobs/working/working-amazon/#leadership-principleshttps://www.amazon.jobs/principleshttps://www.minterest.com/all-things-amazon/https://www.investopedia.com/articles/investing/082715/if-you-had-invested-right-after-amazons-ipo.asp


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