Location is a potential attraction for the creative

Location of the site- Waterfront of River Po, Piacenza The reasons for our selection are – Scope for utilisation of abandoned space- The site is underused by the inhabitants of Piacenza. Quality of space- Located on the bank of River Po, the noise levels of surrounding environment are minimal, which is ideal for a Creative Milieu.

Accessibility- The site is accessible by public transport as well as private transport, and is 2.1 km away from the historic city centre of Piacenza. Connections- The site is well connected and accessible by areas surrounding Piacenza by highways E70 and SS9. This will help attract the creative class from the nearby areas as well, leading to an expected economic and creative boost.

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Expanse of space- Availability of vacant land also having structures for adaptive reuse and scope for waterfront development for the Creative Class, without the clash of activities was a catalyst in the selection of this site. The site also has scope for provision of parking. Scope for development- The site has potential for development in terms of waterfront activities and functional aspects that could be carried out independent of the water body.

 Reasons for obsolescence  Lack of interactive activities on site for the public of Piacenza, especially the creative class Distance of the site from the active areas of the city may be considered far Lack of maintenance and street furniture Lack of guiding elements and signage that will lead people to the site from the main city Less public facilities or lack thereof, for people to have a wholesome experience on site Lack of safety measures taken during the night resulting in gross underuse of the siteThrough our analysis, it can be said that the site shows great potential to be a creative milieu, provided some features can be modified/ enhanced.  Location- The site is located in such a way that it is accessible t to the residents of Piacenza and also to places around Piacenza, which will attract creative people. Close proximity to creative class- The historic city centre of Piacenza is 2 km away, where there is concentration of creative class and tertiary activities.

Urban cultural resources- The heritage of Piacenza lies in its architecture, landmarks, squares, local and traditional festivals, arts and craft. Our site is close to the centre where these activities take place and is capable of providing place for hosting some. Our site is close to the centre where these activities take place and is even capable of providing place for hosting some.

This is a potential attraction for the creative class that requires a space for exhibition of their talents. Presence of natural site features- The waterfront makes the site a viable spot for attracting the creative class. Presence of water sports facilities- Vittorino da Feltre, a water sports school is located next to the site. There is also a water jetty on site that can be used by public. Presence of Car Parking Facility- The presence of parking facility is one of the key points for selection of the site. This enables us to make the site pedestrian friendly.

Multifunctional spaces- The site has potential for various creative activities to co-exist without clashing with each other because of the topography and creation of virtual barriers. The site also has open as well as closed spaces for interaction, which makes it usable in all seasons. A creative milieu in the city of Piacenza would be a big step towards attracting not only the creative class that is local to Piacenza but also people from nearby cities of the Emilia- Romagna region, such as Parma, Bologna and Milan. This paper attempts to integrate a novel upcoming concept of a creative city that will satisfy the intellectual and creative public, into the city of Piacenza.

This is expected to bring about a boost in the economy and serve as a case study for future projects of this scale. The interventions proposed will help in finding solutions and will aid further development in the city because of the following-  The riverfront revitalisation through the formation of a creative milieu will help create a new identity for the currently neglected River Po and by extension, for the city itself. This will put Piacenza on the map as a landmark city.   The creation of a creative milieu will empower the creative class and in turn raise the economic output.


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