LAHORE Sketches………………………………………………… CHAPTER 11.1. INTRODUCTION:Up until the

      LAHORE APPLE STORE(Reinterpreting tradition incontemporary design)           ByUrooj ShafiqueRoll No. 115 CONTENTSContent….

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……………..2.    CHAPTER 2Case Studies2.1.  DubaiMall Apple Store…………………………………………….2.2.  New YorkApple Retail Store…………………………………….2.3.  Conclusions……………………………………………………………..3.     CHAPTER 33.1. SiteAnalysis……………………………………………………………3.2. Site SelectionCriteria……………………………………………….3.3. Site Documentation………………………………………………….3.4. Conclusions…………………………………………………………….4.    CHAPTER 4Program Analysis…………………………………………………………..5.    CHAPTER55.1.  ConceptualDesign…………………………………………………..5.2.  ExperientialJourney of Walled City…………………………..5.3.  ConceptualSketches…………………………………………………     CHAPTER 11.1.  INTRODUCTION:Upuntil the beginning of the twentieth century, most people lived in close proximityto the places they worked on farms, abovestores and cafés, in back rooms of schools, and in boarding houses. Co-workerswere often members of the family, companions, andneighbors. With the rise of moderntechnology electrification, motorized transportation, communication systems andthe growing importance of the bureaucratic work organization, the separationbetween work and personal life grew more definite. Commuting to work,strictures against “personal calls” at work, socializing during weekends, andhaving a separate “personal” or social life, are twentieth-century concepts. These concepts reflect differentiationof the social meaning of places and locations; working with other employees atthe office versus seeing family at home, for instance. They also reflectdifferentiation of the social meaning of time; the 9 to 5 workday versus theweekend. But today, wireless technologies helppeople to cross space, time, activity and social networks. It promises to bring us back to earlier timeswhen the boundary between work and personal life was less distinct and to redefinethe meaning of space and time. This change is to a certain extent is ofcontradiction, however, as wireless technology will also take us further astray,as it increases our sensual and spatial mobility. (Gant D., Kiesler S., 2002)Today,Apple Inc.  is one of the world’s mostadmired and talked-about brand; the success it has picked up has beenestablished not only through its highly innovative products but also throughother important supportive touchpoints such as advertisements (MAC vs. PCcampaign), conferences (Apple’s Worldwide Developers Conference) and flagshipstores. With consistent concept across all stores and stellar customer service,these stores are capable of leaving lasting impressions on a buyers mind, whichadds up to customer loyalty. The company invented the revolutionary and magicalproducts for the customers.  Apple Inc. is an American multinationalcorporation that designs and manufactures consumer electronics and computersoftware products. The company’s best-known hardware products include Macintoshcomputers, the iPod and the iPhone. Apple software includes the Mac OS Xoperating system, the iLife suite of multimedia and creativity software, theiTunes media browser,  the iWork suite ofproductivity software, Final Cut Studio, a suite of professional audio andfilm-industry software products, and Logic Studio, a suite of audio tools. Thecompany operates more than 250 retail stores in nine countries and an onlinestore where hardware and software products are sold. (??????)Establishedin Cupertino, California on April 1, 1976 and incorporated January 3, 1977, thecompany was called Apple Computer, Inc. for its first 30 years, but dropped theword “Computer” on January 9, 2007 to reflect the company’s ongoingexpansion into the consumer electronics market in addition to its traditionalfocus on personal computers. Apple has about 35,000 employees worldwide and hadworldwide annual sales of US$32.48 billion in its fiscal year ending September29, 2008.For reasons as various as its philosophy of comprehensive aestheticdesign to its distinctive advertising campaigns, Apple has established a uniquereputation in the consumer electronics industry. This includes a customer basethat is devoted to the company and its brand, particularly in the UnitedStates. Fortune magazine named Apple the most admired company in the UnitedStates in 2008 and in the world in 2009. (??????)Appleis, by far, the most innovative company in the IT industry. Each of theirunique products is copied by the otherplayers on the market.1.2.    DESIGNPHILOSOPHYBeyondever phenomenal products of Apple Inc., Steve Jobs helped delineate exactlywhat good design meant for the computer age. Here are the six pillars of SteveJobs’s design philosophy:·       Craft(finest details) ·       Empathy(understand the feelings of the customers)·       Focus·       Impute·       Friendliness·       Findingsimplicity for the future in metaphors from the past (Cliff K., July 11th,2011)Theexperience of photo walk of the Lahore Walled City was hypnotizing. The lanesand alleys of Lahore walled city are virtually impassable for vehiculartraffic. Massive wooden gates fitted with iron spikes guarded their approaches.A mohalla with a honeycomb of lanes and by-lanes formed a little world by itself andprovides, for the residents, a sense of togetherness which transcended thebarriers of casts and class. (Ahmad N., 1998)Thedesign of the Apple Inc. Lahore will be basedon the element of surprise, congestion and relief within the store which isinspired by the whole journey of Lahore Walled City. For the visitors, the experience will be same as theywalk through the Walled City Lahore.1.3.    PROJECTFEASIBILITY: Now a day’s people want to experience the products before spending their coinage forthat product. But unfortunately, there isno Apple Store in Pakistan. Consumers have to order online or buy refurbishediPhone and their duplicate products.Thebelow-mentioned facts and figures weredrawn through the internet survey and the survey carried out by the pro-Pakistani website.InPakistan, almost 79% of the total populationuse mobile phones based on its in-house research. The survey reveals that about77 % of smartphone users are just 21 to 30 years old. From these percentage of users, almost 60% of these smartphone users inthe country are on Android, remaining 40% are iOS users.Accordingto brand popularity, Samsung is said tobe the most famous brand with 34% market share, while iPhone is popular among30% smartphone users in Pakistan. 22% smartphone users rely on QMobile deviceswhich is just above Nokia that holds 14% market-share.Samsungis most popular brand and also readily available in the market with originalaccessories and products while Apple retails are very few in numbers. Thus theusers of Apple products in Pakistan should be facilitated with their flagshipretail store. 1.4.    OBJECTIVES:1.4.1.      ProjectObjectives:Theproject objectives are based on the vision statement of Apple Inc. introducedby CEO Tim Cook, who stated, “We believe that we are on the face of theearth to make great products and that’s not changing. We are constantlyfocusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control theprimary technologies behind the products that we make and participate only inmarkets where we can make a significant contribution. We believe in saying noto thousands of projects so that we can really focus on the few that are trulyimportant and meaningful to us. We believe in deep collaboration andcross-pollination of our groups, which allow us to innovate in a way thatothers cannot. And frankly, we don’t settle for anything less than excellencein every group in the company, and we have the self- honesty to admit whenwe’re wrong and the courage to change. And I think regardless of who is in whatjob those values are so embedded in this company that Apple will do extremelywell.” Christine R.(January 29, 2017)1.4.2.      DesignObjectives:Toreflect the essence of historical evidence within the interior space accordingto the vision of the brand.Interpretingthe traditional style of space merging with the contemporary design.Translatingthe element of surprise of the walled city into a design sensibility.  1.5.    DESIGN CRITERIA:BuildingComponent:·       Entrance·       RedZone·       FamilyZone·       GeniusZone·       Studio/Activity Area·       SupportingService Area      CHAPTER 2CASE STUDIES:Thissection analyzes the spatial andfunctional requirement of the Apple Retail Store. Case studies of internationalApple Retail Store are carried out to compare the details work and strategiesdone in their interior design. 2.1.   DUBAI MALL APPLE STORE:Architects:Foster + Partners Location:Financial Centre Road – Downtown Dubai – Dubai – United Arab Emirates Project Year: 2017 The design of theApple Dubai Mall based on the traditional Arabic mashrabiya (a projecting bay window enclosed by decorative woodenscreens). The store covered two floors of the Dubai Mall in the United ArabEmirates city. The main feature of the store is its 56-meter-long sweeping terrace that gives views to the world’stallest building that is Burj Khalifa.Forthe terrace carbon-fibre screens were designed to protect the space from thesun pivot out to enclose the space during the day but open to giving access to the terrace at night. Themovement of these “solar wings” is intended to echo the motion of aneagle flapping its wings. “Theopening and closing of these majestic solar wings are analogous to a delicate ballet recital – but on a monumentalscale,” said Foster and Partners”Insome ways, it is a very spiritualexperience, with the sun streaming through them and creating the most delicateand beautiful patterns of light and shade – a seamless blend of technology andculture.” Like the otherApple Stores which has previously designed in London and San Francisco, theshop features a series of cylindrical planters with full-sized trees. Theplanters are designed to mechanically rotate to ensure the trees receive evensunlight, and seating integrated into theirs edges gives customers a place toadmire the view. Adisplay dedicated to Apple accessories is located on the lower level of thestore alongside the trees in an area named The Avenue. The store will also bethe first to launch the new masterclass programme, Today at Apple, which willoffer training on photography and filmmaking, among other skills.”Thedesign of Apple Dubai Mall is about creating an exceptional architectural andsocial experience for visitors, bringing to the fore new ideas about theevolving role of Apple flagships in the community,” said Behling. “Iam sure Apple Dubai Mall will become a true people’s place.” (Jessica Mairs., May 2nd,2017) 2.2.   NEW YORK APPLE RETAIL STORE:Architect:Bohlin Cywinski Jackson ArchitectsLocation:5th Avenue New YorkEngineer:Eckersley O’CallaghanDate ofcompletion: 2011  New York Apple’s cube on 5th Avenue is a true representationof its glass technology and architecture. Bohlin Cywinski Jackson had alreadycreated an outstanding icon recognized worldwide with the first cube in 2006. Almostafter five years, they were able to push back the boundaries again with a newglass cube by taking the advantage of the latest developments and innovationsin structural glass. The transparency of the design recognized in 2011 is exceptional,and the cube appears as a perfectly minimalistic glass enclosure. Each façade(previously made up of 18 panes) now has just three panes of five-ply laminatedsafety glass with the astonishing dimensions of 10.30m x 3.30m. The titaniumfittings that connect the panes to the continuous glass fins at the twovertical joints in each façade have been laminated into the panes for the firsttime and are therefore hardly visible. Likewise, the rigid self-supporting roofis also now made up of just three and no longer 36 individual elements. Insidethe cube, the all-glass staircase from the original 2006 building has been reserved.The self-supporting staircase in Apple’s 5th Avenue store had to comply withtwo special requirements: Firstly, the structure is located in an earthquakezone and, secondly, there is a lift integrated into the well of the spiralstaircase. The glass cylinder in the middle is the structural part, alsocarrying all the dynamic loads of the lift situated inside the cylinder. Threecylinders, each made up of six 60° panes, are securely joined together and heldin position with horizontal stainless steel H sections. The treads of thestairs are suspended between the glass cylinder and the glass outer stringer,with the latter supported on so- called hockeysticks – rigid, cantilevering glass fins.Maximum transparency and lightnessdominate the appearance of the Apple Store in New York like never before.During the day, the subterranean retail zone is bathed in sunlight. At night,the impression is reversed: New York’s spectacular skyline is refracted in theglass surfaces like a starry sky, while the glass cube is illuminated frominside. (Seele 2017)2.3.   CONCLUSIONS:The analysis of above case studiesconcludes that the design of the store should be of contemporary style with theminimum use of material and colors. Thetraditional elements could be used within interior but through minimalism. Thedisplay of the product has its own importance. Display area should enhance thepresence of products. The user’s space,as well as the circulation space, should be considered more comfortable thanthe known standard dimension for store design.      CHAPTER 33.1.    SITE ANALYSIS: The site which Ihave selected for my project is in Packages Mall, Lahore. Packages Mall haslocated at Walton road Lahore. It had good proximity to Ferozepur Road, GhaziRoad, and Khayaban-E-Iqbal. The mall is neighboring Walton Cantonment, LahoreCantonment, DHA Lahore, Gulberg Lahore and Model Town Lahore. ThePackages Mall is the new retail and commercial project in Lahore by Packageslimited. The mall is one of the top commercial developments in Lahore due tostate of the art planning, hot location, and provision of all modern amenities.It is indeed ideal for establishing a business in Lahore. Packages Mall ismulti-brand shopping and entertainment center, envisioned to provide anengaging shopping experience with a focus on convenience, leisure, andentertainment. Packages Mall has potential to provide well-off retailexperience with a diversity of shopping, dining and entertainment opportunitiespersonalized for you and your entire family. It covered almost 1.2 million sq.ft. of retail space (makes it the 2nd largest mall in Pakistan) consisting 200shops which include fashion, home, sports, electronics, books, etc. Hypermart,9 Screen Multiplex Cinema, 35 Eating Spaces offering different isine, a Playzone for children and above 2000 Parking Spaces. 3.2.    SITE SELECTION CRITERIA:Theproposed site is located on the second floor of the Packages Mall, which isadjacent to Cinema and famous Clothing Brands. The area is currently occupiedby Khaadi. The purpose of selecting the site on the second floor was because ofthe high footprint of the visitor. Mostof the famous and renowned national and international bands outlets are locatedon the second floor of the mall. Theother most important factor was thelocation of cinema (located at the back of the selected site) and the FoodCourt which is also located on the same floor. 3.4.    SITE DOCUMENTATION: 3.5.    CONCLUSIONS:Theexisting height of the selected site limitsthe vertical growth design. The original monochrome color tone provides maximum opportunity to experiment withdifferent color tone and materials. Greatchallenge to control maximum traffic flow of users. As the site is selectedwithin mall so noise pollution has to be controlled. Basic necessities(electricity, water, HVAC, fire exits, restrooms, and power backup system) areavailable. CHAPTER 4PROGRAMANALYSIS:      CHAPTER 55.1.    CONCEPTUAL DESIGN:Lahore is not only a historicmetropolis but a city of density. It has been a brilliant symbol of a graciousway of life. It was the abode of great people, both in the spiritual andworldly realms. There is a fascinating and colorfulpanorama of extraordinary personalities with varying social changes indifferent periods with Mosques, Mausoleums, Forts, Gardens and their guards remains that embodied the aspirations ofits mighty rulers.The Old City or the Walled City of Lahore is in thenorthwestern part of Lahore, Punjab. The Walled City is home to the culturaland architectural heritage of Lahore. Its blind arches and the pillars of itsbuildings, elegant havelis, multi-story houses, wooden doors and windowsand, above all, its famous Gates are some of the old city’s glorious features.The experiential journey while walking through the walled city of Lahore wasmesmerizing. The lanes and alleys were virtually impassable for the vehiculartraffic. Massive wooden gates fitted with iron spikes guarded their approaches.A mohalla with a honeycomb of lanes createsthe surprising element for the visitors passing through them. Some lanes aretoo dark and narrow that only single person can pass through them but theysuddenly open into wider space withplenty of natural light. These lanes formed a little world by itself and provide residents a sense of togetherness whichtranscended the barriers of casts andclass. The city is more or less divided on the basis of religions or sects neighborhoodsthough there are some pockets where these communities lived together.On another hand, Apple Company is a veryconcern about its products anddesign aesthetics. They focus more on the quality of the end product. In 1980’sSteve Job States that Apple is committed to bringing the best personalexperience to students, educators, creative professionals and consumers aroundthe world through its innovative hardware, software and Internet offerings.”Manis the creator of change in this world. As such, he should be above systems andstructures, and not subordinate to them.”Accordingto these statements, Apple Company wantsto design all their products as a symbol of perfection for these customers.They want to achieve the level of perfection from the drafting stage to the finishing stage. For this Steve Jobs, defines the Design philosophy ofthe Apple Products which areCraft; one of the first design lessons that Steve Job got was the finest levelof craft which he learned at the hands of his father. His father said”Whenyou’re a carpenter making a beautiful chest of drawers, you’re not going to usea piece of plywood on the back, even though it faces the wall and nobody willever see it. You’ll know it’s there, so you’re going to use a beautiful pieceof wood in the back. For you to sleep well at night, the aesthetic, thequality, has to be carried all the way through.”Friendliness; the biggest visionary upswing thatwas made by Steve Jobs in the early days of Apple was to identify thathigh-tech devices could be friendly. Jobs learned that lesson, apparently, fromhousehold appliances. Jobs spent time studying appliances, especially theCuisinart. He came bounding into the Mac office asked the design team to go buyone, and made a raft of new suggestions based on its lines, curves, and bevels.Finding Simplicityfor the Future in Metaphors from the Past; Jobs felt that design simplicityshould be linked to making products easy to use. Those goals do not always gotogether. Sometimes a design can be so sleek and simple that a user finds itintimidating or unfriendly to navigate. “The main thing inour design is that we have to make things intuitively obvious,”Theabove statement of Steve Job about merging the complexity and innovations ofthe past into the simplicity and perfection for the future provides the basefor the conceptual development of the project design. In this project, the density of the Lahore Walled Cityis infused with the contemporary design approach of the Apple Flagship Store. (CliffK., July 11th, 2011)    5.2.     EXPERIENTIAL JOURNEY OF WALLED CITY Photographyof Walled City Lahore (Bhatti Gate and Delhi Gate) Figure 1:Visual Experiences of delusion of darknessinto light and vice versa Figure 2: Study ofHierarchical Masses  5.3.     CONCEPTUAL SKETCHES: Figure 3: Translationof the Walled City Experiential Journey into Sketches (Surprise Elements) Figure 4: Translationof the Walled City Experiential Journey into Visuals Figure 5: Derivationof Abstract from the Visual Vocabulary of Experiential Journey Figure 6: Manipulatingthe Abstract Visual Vocabulary according to Apple Inc. Design Philosophy  Figure 7: Adding theRhythmic Expression of the Spaces (Walled City) into Sketches  REFERENCES:Gant D., Kiesler S. (2002) Blurring theBoundaries: Cell Phones, Mobility, and the Line between Work and Personal Life.In: Brown B., Green N., Harper R. (eds) Wireless World. Computer SupportedCooperative Work. Springer, London.(https://link.springer.com/chapter/10.1007/978-1-4471-0665-4_9)http://academicwriting.wikidot.com/11-the-importance-of-new-technologies-in-our-lifehttps://www.academia.edu/9379851/Introduction_of_Apple._IncChristine R.(January 29, 2017) Apple’s Vision Statement & Mission Statement. Panmore institute. http://panmore.com/apple-mission-statement-vision-statementCliff K.(July 11th, 2011) The 6 Pillars of Steve Jobs’s Design Philosophy.Co. Design. https://www.fastcodesign.com/1665375/the-6-pillars-of-steve-jobss-design-philosophyAhmad N.(1998) Lahore Glimpses of a Glorious Heritage.Nevile P.(1993) Lahore a Sentimental Journey.https://propakistani.pk/2014/07/08/smartphone-users-in-pakistan-infographic/https://lahorenama.wordpress.com/category/walled-city/JessicaMairs. (May 2nd, 2017) Dezeen: Foster + Partners completes DubaiApple Store with carbon-fibre “solarwings”.  https://www.dezeen.com/2017/05/02/apple-dubai-mall-foster-partners-architecture-carbon-fibre-shop-united-arab-emirates/http://www.designrulz.com/architecture/2011/03/apple-stores-interior-design/Seele2017: Apple retail store 5th avenue New York. https://seele.com/references/apple-retail-store-5th-avenue-new-york/ 

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