INDUSTRYPROFILEWashingmachine: A washing machine is adevice used to wash laundry. The term is mostly appliedto machines that use water as opposed to drycleaning or ultrasonic cleaners. Laundrydetergent is added to the wash water, and is sold in either liquid orpowdered form.
Top-loading: In this design the clothes placedin a vertically mounted perforated basket which is contained within awater-retaining tub, with a finned water-pumping agitator in the centre of thebottom of the basket. At the top of the machine the clothes are loaded, whichis usually but not always covered with a hinged door. The outer tub is filledwith the water during the wash cycle which is sufficient to fully immerse andsuspend the clothes freely in the basket. The agitator moves and pushes thewater outward between the paddles towards the edge in the tub. The water movesoutward, towards the center, up the sides of the basket and then down towardsthe agitator to repeat the process, in a circular pattern similar to the shapeof a torus. The agitator direction is reversed periodically, because continuous motion in one direction would just lead to the waterspinning around the basket with the agitator rather than the water being pumpedin the torus-shaped motion. The action of a front-loading washing machine issuitable to a motor capable of reversing direction; a universal motor is lessefficient, noisier, doesn’t last so long. Front-loading:The dominant design in Europe is the front loading washer.
Most industrial and commercial washers around the world are of front loadingdesign. The inner basket and the outer tub are mounted horizontally and theclothes are loaded at the door at the front of the machine. The door containsof a transparent window. The cylinder is rotated back and forth and agitationis supplied. The paddles lift the clothes by the inside wall of the drum and itis dropped down. The water and detergent solution are forced through the weaveof the fabric.
Because the wash action does not require the clothing be freely suspendedin water, only enough water is needed to moisten the fabric. Front-loaders useless soap, less water and the repeated dropping and folding action of thetumbling can easily produce large amounts of foam or suds. Variantand hybrid designs:The twogeneral designs have many variations. In Asia the top loading washing machinesuse impellers instead of agitators. The top loading and front loading machinesare more are less similar; they have a drum rotating around the horizontalaxis, in the top load the door is at the top of the machine with a liftable lid.After the clothes are loaded the lid is closed and the machine operates andspins like the front loader.
They are taller than front loaders and narrowerand have a lower capacity and are used where there is narrow space. They arecombo washer dryer machines that combine both the washing cycle and dryingcycle in the same drum. These are very useful for overnight cleaning but heavyloads cannot be washed. These machines are largely used in Europe because theycan be fitted in smaller spaces.IndiaWashing Machine Market Overview 2016-2022:The goods whichyield utility over a longer period of time are called consumer goods. They areclassified into three types: brown goods, white goods and consumer electronics.White goods include products such as washing machine, air conditioners,refrigerators, audio equipments and speakers.
The washing machine industry isstill some distance from the inflexion points unlike of the refrigerators. Nowadaysplayers are trying to influence penetration of the washing machines with heavymarketing campaigns and many new launches. The growing disposable income ofproducts and easy financing options have led to shortened replacement cycleswhereas the modern lifestyle has influenced has products such as washingmachines as a utility item rather than luxury goods. In India the penetrationof washing machine is around 9% and may increase in the coming years with thesales from rural India.
During monsoon season the demand for washing machineincreases and there is a greater need among metro and urban consumers. The factors such as rapid urbanization, disposable income,increasing nuclear families, working women’s and growth in per capita income ofconsumers will propel the washing machine markets to grow. The greatervarieties of choice are also forcing the urban consumers to upgrade theirsemi-automatic machines to fully automatic ones.
The price difference between semi-automaticand fully automatic top loaders have decreased to a greater extend and helps toincrease in the sales.