In such as a store’s buying locations, layout,

In today’s time, educational institutions have implemented business simulations to enhance the traditional learning environment. It has become a form of experiential learning to improve the student’s business skills by using their natural capacity for technology (Anton Florijan Bariši?, 2017). They let students experience first hand how a business runs to furthermore help them understand the business environment (Seethamraju, 2011). During business simulations, students can collaborate with one another to create effective strategies for their business (Y. Xu, Y. Yang, 2010).
According to a research done by Anderson and Lawton in the University of St. Thomas (2009), there are 3 categories in doing a business simulation. The first category is learning. In this category, students can learn concepts, terms, and principles while doing the business simulation activity. In the second category, behavioral, students can apply the concepts and principles that they learn in making decisions and help the students in develop their business decision skills. The last category is attitudinal. Business simulations improve the students’ attitude towards business and it engage students in the learning process.
Included in the learning process is the study of buying behaviors. It shows how individuals or groups purchase a certain product (Sokolowski, 2011). Several approaches have been made to explain the factors of buying behavior. Most studies say that Situational, Personal, Psychological, and Social factors affect the buying behavior of people. Situational factors include physical factors such as a store’s buying locations, layout, and music. Companies attempt to make the physical factors in which consumers shop as favorable as possible. Personal factors are focused on the age, occupation, income, and lifestyle of the buyer. Pschological factors are how the buyers see the product. These are usually their perceptions and motivations. Social Factors that influence buying behavior are family, reference groups, roles, and status (Ramya, N., & Ali, D., 2016).
This study considered several information provided by researchers and other sources to compare the buying behavior of Grade 9 & 10 students in Elizabeth seton school.
To sum it all up a Business Simulation is a recreation utilized for business learning, training, or investigation. It can be situation based or numeric-based. Learning targets include: Vital reasoning, basic leadership, critical thinking, budgetary investigation, showcase examination, tasks elaboration and administration. In the case of Elizabeth Seton School, Grade 10 students are the one conducting the business simulation. The purpose is to let them experience a business environment at an early age. In relation to this Buying Behavior is the study of how people would buy their needs or wants. As previously discussed, the factors affecting the buying behaviour of consumers are Situational, Personal, Psychological, and Social.


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