In Trump shared a tv ad which

Inevery four years, citizens of United States of America choose their presidentby presidential election.

Each party selects one candidate to become thepresident.This is a ten-month-long process in which the candidates create theirown campaign.In 2016, Donald Trump ran for president as a Republican candidateand Hillary Clinton ran for president as Democrat candidate.They both startedan election campaign in order to gain votes from all around of United States.

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Inorder to do so, they both followed similar propagandas such as videos,twitter,and website.Even though both Donald Trump and Hillary Clinton followed similarpropaganda sources, their use of media and the messages they delivered weredifferent; Donald Trump focuses on fears by blaming specific ethnic groups,Hillary focuses on reliance and safety. Videos can highly impact its viewers.Theyappeal to emotions and make viewers think.So, in order to gain attention andsupporters both party’s candidates created video ads for their campaign.Theyboth put the ideas they believed in their videos and send messages to itsviewers.

Trough his campaign, Donald Trump was mostly focused on immigrants andminorities of America.Trump and his followers believe that immigrants useresources and damage the economy while bringing crime and violence (Balie).Theimmigrants can be from any ethnic but he specifically targeted Mexicans andMuslims.

In his campaign, Donald Trump shared a tv ad which directly focuses onMuslims in America.In the ad, the first scene is a shot of Obama and HillaryClinton.A battleship launches a cruise missile strike which goes to the borderof USA and Mexico.In the border, there are terrorist attacks. A narrator startsto talk in the background who mentions that Trump will shut down of Muslims enteringthe United States.

The narrator continues to speak by saying Trump will cut offthe head ISIS and stop illegal immigration by building a wall.(Rucker) Firstly,this ad blames Muslims for all of the terror attacks which is one of the mainand the biggest concerns of Americans.By showing the border of Mexico andAmerica, not only he blames Muslims but also he blames Mexicans too.As asolution to the terrorism, the video offers to deport all of them.Even thoughit’s the immigrants who got blamed mainly by Donald Trump, the video alsotargets his opponent Hillary Clinton and former president Barack Obama.Thevideo gives a message that they are aware of the terror attacks but they havedone nothing and plan on doing nothing to stop terrorism.In this ad, it can beclearly seen that Donald Trump uses a propaganda in which he offers anexplaining to the problems that worries and concerns  American citizens by mentioning that theseproblems have simpler solutions.The solution lays on the other groups which hebelieves are malevolent towards America and its citizens.

He suggests thesolution for these kinds of problems is to choose him for president.Heguarantees to find the solution for the problem by eliminating thegroups.Conversely, Hillary Clinton focused on human rights of all Americancitizens regardless of their ethnicity.Hillary has used Humayun Jhan who is anAmerican soldier that was Muslim.Humayun Jhan died in Iraq while protecting theUnited States of America.

In one of her video ads.Khizr Khan, Humayun’s father,talks about his son’s story and the sacrifices he has made for the country.Inthe ad, Khan walks around his house and look at his son’s photos and medals.Inthe end, Khan asks trump if Humayun was alive, would he have a place in Trump’sAmerica.(Cillizza)The ad specifically reminds us that real people would beaffected by Trump’s plans for the country.It gives the idea to that the resultof the election is important to people.

It connects Trump’s thoughts andcomments towards Muslims with the real pain suffered by Muslims. HillaryClinton released another ad which is focused on girls.The ad contains a diversegroup of girls.In the ad, girls are staring at the mirror and evaluatingthemselves while trump’s voice appears in the background.The ad wants to remindviewers that Trump has commented ugly things towards women over the years andhas no respect towards women and he has made comments which can highly affectthe younger generation of girls.He has called women ”pigs, dogs and disgustinganimals” for instance.The ad shows how Trump can affect the girls in thesociety leading them to feel bad about themselves.

The ad wants to ask thequestion ”is Donald Trump the president we want for ourdaughters?”(Merica).The video shows not only women but especially girls willbe badly affected by Trump’s presidency.The message it gives to its viewers canbe clearly seen: the president of America should encourage and cherish younggirls, not insult them and damage their self-esteem.Especially for young girlswho actually need support from their elders, The video questions Donald Trump’slanguage and respect towards women.If their president makes them feel like theyare not enough, there is a low chance for these girls to believe intheirselves.No parent would want someone to insult their daughter, so why theyare letting someone who insults their daughter to be their president?  Social media is a crucial way tocommunicate in the 21st century.Most of teens and adults only use social mediain order to gain and give information.

Politicians are also using social mediain order to gain attention and votes.Both Donald Trump and Hillary Clinton hadexponential growth in their followers in their social media accounts duringtheir election propaganda.The opponents both used Twitter and Facebookactively.Firstly, to start with Twitter,since his tweets have been retweeted atotal of 12 million times – twice as many as Clinton’s, Donald Trump seems tooutperform Hillary Clinton on Twitter.(Matthias) Donald Trump is an activeTwitter user. He dragged a lot of media and attention by his tweets.Not justAmerican citizens but also everyone around the world follows Donald Trump onTwitter.Trough his campaign he used Twitter for call fake news and have  feuds.

One of Donald Trump’s use of Twitter isto call fake news.He has tweeted to inform his followers that News outlets suchas CNN, New York Times and Washington Post published fake news about him.Thefake news topic includes Russia investigation, nuclear weapons, and conversationswith world leaders.

The purpose of the fake news related tweets was to deny thenews which can affect Trump’s campaign negatively.However, Trump’s tweets weremostly childish and entertaining rather than political.He continuously insultedand attacked a big list of people on twitter.This list includes politicians,celebrities, and other citizens.He specifically attacked Hillary Clinton inelection time.

For example, he has tweeted ”Obama just endorsed CrookedHillary. He wants four more years of Obama—but nobody else does!”(Trump) whichdirectly insults former President Obama and his opponent Hillary Clinton.DonaldTrump’s another tweet was on Hillary Clinton’s email controversy and MelaniaTrump’s speech which gained a lot of attention from media ”The media isspending more time doing a forensic analysis of Melania’s speech than the FBIspent on Hillary’s emails.”(Trump).

The Melania Trump’s speech receivednegative comments and criticism which affected Donald Trump’s campaign. In thistweet, Trump tries to shift the focus from his wife Melania Trump’s speech toHillary Clinton’s email controversy. From these tweets, it can be easily seenthat the main purpose of Donald Trump is to draw negative comments towardsHillary Clinton in order to make her look bad.While his tweets didn’t directlysend a message, the attention he gained from them shows that Twitter has a hugeimpact on Donald Trump’s propaganda.

On the contrary, Hillary Clinton usedTwitter for more political reasons. Clinton’s posts are mainly about hercampaign and are usually created by her social media team.Hillary Clinton’stweets have a less personal touch than Trump’s.The tweets are more focused onthe aim and show eager for the campaign.

She has a social media team of 100people.The social media tweets from the voice of Hillary.The tweets are directand straightforward.However, there has been a few times Hillary and her teamresponded to Donald Trump.Hillary responded the tweet about Obama and Clintonmentioned above by tweeting ”Delete your Account”. The media team mentionedthat they wanted to make it very clear that Hillary is very proud of Obama’srecord and of his support and is eager to continue and develop on the progressthat he has made when they responded the Trump’s tweet.

(Khan) Similarly, onFacebook, their use of the platform didn’t change.On Facebook, Donald Trump wasmore visual than he was on Twitter.He used graphics which supports hisopinions, short videos where he talks about his views, texts of press releasesand photos from rallies. His team spent a big percentage of their budget tofind new ways of using the digital tools and platforms on Facebook.Trump andhis team created ads on Facebook.

These ads were focused on concerns ofpeople.They tried to find specific problems which people cared about.Their aimwas to make people watch the ads who normally wouldn’t watch and believe tvcommercials.Thanks to Facebook, a lot of people did actually watch the videosthat actually covered their concerns.Trump’s Facebook page sent a message toits followers that the subjects they worry about will be fixed by DonaldTrump.Similarly, Hillary Clinton and her media team also invested a big part oftheir budget to facebook ads which helped her followers to find out informationjust with one click.

She shared her movements through her campaign and kept herfeed updated so that her followers can see the campaign.  Overall, The political propaganda playeda huge role in the election campaign.For this reason, both Donald Trump andHillary Clinton invested in their media and ads.They both focused on tv ads andsocial media.Even though they used similar sources, their style and the messagethey delivered were different.While Donald Trump’s propagandas focused oncitizen’s fears and sent a message that Trump will make ‘America great again’by basically eliminating the factors for fear, Hillary Clinton focused more onequality and human rights.

Her propaganda sent a message that she will be apresident and do her best for not only her supporters but for everyone in theUnited States of America.While Hillary Clinton’s propaganda was more logical,Donald Trump’s propaganda gained more attention and said what citizens ofAmerica wanted to hear.    

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