However, all individual sectors have yet fully adjusted.

However, despite the common perception thatcopyright-related industries are penalized by the Internet, over the past tenyears, they have shown good results in terms of performance. This trend ofgeneral non-negative performance of copyright-intensive industries suggeststhat this sector has adapted well with the continuous technological change.

Infact, as the technological progress becomes more prominent, an increasingnumber of services within the copyright sector have moved on to new andinnovative business models. Most of these business models use theInternet as a new and efficient way for content delivery. Among all, the mostpopular example is iTunes, Apple’s global digital media store that fully relieson the Internet to deliver content. Many more businesses worldwide are based onthe same principle, including Quickflix in Australia – streaming companyoffering a range of movies over multiple devices, Stingray Digital Group inCanada – media and entertainment company, Italian Chili-TV – website forstreaming and downloads, NCSOFT Corporation in Korea – video game developer,and in Poland – online music retailer.  In addition, they take advantage of theimproved portability of content due to the widespread use of mobile devicessuch as smartphones, tablets and laptops.

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This includes well-known servicessuch as Kobo – e-book readers production company from Canada, and Namco BandaiGames – video game developer for mobile phones from Japan. For these new andinnovative business models, ad-based models and subscription-based models arenew ways to successfully generate profit, as shown by the multibillion dollarsubscription-based service Netflix.  With the advent of the Internet, the rulesfor copyright have significantly changed and copyright-intensive industrieshave managed to adapt quickly and successfully to the new trends. Thechallenges faced were turned into new opportunities to generate revenue throughthe Internet. However, the overall good performance of copyright-intensiveindustries doesn’t mean that all individual sectors have yet fully adjusted.

Infact, piracy is still a significant problem. Around the world, each economy policy makersidentifies the importance of copyright-related legislation as a tool tomaximise innovation and creativity. These legal copyright frameworks wereestablished prior the advent of the Internet and are now being discussed,modified or amended in order to make them up-to-date with the current needs.

The Digital Millennium Copyright Act (DMCA) in the United States was one of thefirst to be amended in 1998, followed by so-called Copyright Directive151 whichwas adopted by the European Union in 2001. More than a decade later, in 2012,the Copyright Modernization Act was passed in Canada. Currently, multiplecountries are conducting debates on that topic. 


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