How social media affects business and market in general.
Social media and social networking seem to play an imperative part of people’s lives around the world. Sitting behind a computer communicating with friends through digital means can be easy and fun but can weaken a person’s verbal communication skills. I will not only focus on the negative impacts, but also I will focus on the positive impacts on communication through social media.
I will also explore how social media and networking strengthens and weakens communication.Accessibility that one has to the internet through smart phones, tablets, computers, and other mobile devices has made accessing information and connecting with people very easy nowdays. People are communicating almost all day every day through texting, e-mail, and the ever-expanding social media accounts. Digital Life has been so modern, explosion in popularity and usage, social media has become the new norm when it comes to communicating everything from huge life events like engagements and the birth of children to minute particulars like what one ate for dinner. With social media increasingly becoming embraced by people, businesses are taking advantage of this trend and incorporating social media in their business-level and corporate-level strategies. Social media has a substantial impact on multinational firms.
Globally, organizations are embracing the fact social media is a cheaper and convenient way of achieving business growth. This is because corporations can develop their brands easily and cheaply by using the influential nature associated with social media. Social media has also revolutionized global marketing, where in marketers are not only depending on just communicating to their target audience, but also devising new methods for influencing people through social media. Social media also helps in cutting marketing costs.
Overall, social media has positive impacts on global businesses, particularly with regard to customer relationship management, customer retention, expansion of client base, market research and public relations.EMAIL MARKETING isdirectly a commercial message, to a group ofpeopleusing email. In its broadest sense, every email sent to apotential orcurrent customer could be considered email marketing. SOCIAL MEDIA MARKETING programs usuallycenter on efforts tocreate contentthat attracts attention and encourages readers to shareit across theirsocial networks. Socialmedia is helping to forge a new era in businesstransparency and engagement, creating both new challenges and opportunities.Gone are the days when companies could rely on carefully crafted press releasesor flashy ad campaigns to communicate with their customers, often in an attemptto convince people that their products are the best in the field.
In the age ofsocial media, the rules have changed radically, and people today demand a morehonest and direct relationship with the companies with which they do business.Companiesnow face a clear choice: wall themselves in and become increasingly controlledand hidden, or use social media and other means to reveal their human side,welcome transparency, and forge new relationships with their customers. The oldgame is undoubtedly over, and the question now is, “what can businesses do totransition and succeed in this new era?The History of Social MediaThefirst recognizable social media site, was created in 1997. It enabled users toupload a profile and make friends with other users. In 1999, the first bloggingsites became popular, creating a social media sensation that’s still populartoday.
• Social media are Internet sites where people interact freely, sharingand discussing information about each other and their lives, using a multimediamix of personal words, pictures, videos and audio. At these Web sites,individuals and groups create and exchange content and engage inperson-to-person conversations.Estimatednumber of middle east social media users are growing as we will see¢ later on in details. In 2014, the total worldwide internet userswere 3.
7% from middle east, 40.2 % of the total middle east population hasinternet access, 88% of the middle east’s online population uses socialnetworking on daily basis.