hool action for gun sense in America”. The

hool in the library sitting next to each other,  one of them holding a gun and another holdingthe book “Little red riding hood” which has been banned in schools across America.

The top of the ad says “one child is holding something that’s been banned in Americato protect them. Guess which one.” The bottom of the add contains a statementthat says “we keep ‘little red riding hood’ out of schools because of the bottleof wine in her basket. Why not assault weapons?” Lastly the ad contains theorganization presenting this ad which is “Moms demand action for gun sense in America”.The effectiveness of this ad has been achieved with the rhetorical situation.  Gun control is relevant to all citizens, whetherthey are fighting for it, against it or have no opinion it still has an impacton all citizens, with this being said the ads audience is relevant to all ofAmerica.  This made the ad much moreeffective considering people are more likely to respond if it has relevance intheir lifestyle. The purpose of this ad made it effective as well, the ad wasmade to present the idea that America continuously makes laws and rules in theinterest of children’s safety but there is one law that has one of the biggestimpacts on child’s safety which hasn’t been altered for the interest of childrensafety.

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The women’s organization is not pushing for all guns to be banned, butfor there to be more precautions to promote more safety on guns. There is adistinct difference between banning something and creating more precautions forsomething dangerous. If the woman’s organization was focused on primarily banningguns then less people would support it considering the amount of people that supportguns, but the organization is not doing this they are simply pushing more precautionson guns which appeals to a larger audience because guns aren’t being banned butsimply creating more safety for all citizens in America. The tone of this adshowed verbal irony, it expressed contempt in the language when it said “wekeep ‘little red riding hood’ out of schools because of the bottle of wine inher basket. Why not assault weapons?’ this shows the disregard America has for Gunswhich has had a way bigger impact on children than the book ‘little red ridinghood’. Again, 60% of homicides are from guns, a large perfect of that have beenchildren. As said before, guns have been a huge debate in politics and it hasbeen a fight for a very long time now Vs.

banning a book which isn’t as big ofa politic debate and can be done a lot more easily. With this being said, itmakes the ad much more effective creating more power in people to join andfight for better gun laws. The rhetorical situation impacted the overallmeaning and effectiveness of this ad.The ad resamples the meaning and effectiveness with theappeals.

Pathos is used in this ad to appeal to families of America and ethosto establish their credibility, however the setting of their ads hinder theiruse of logos

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