here is an analysis of the benefits (financial and non-financial benefits) and the costs (financial costs) expected to be achieved with the implementation of Lean Principles Benefits. His company will gain financial and non-financial benefits which will affect the revenue flowand the level of satisfaction of both customers and employees.The financial benefit for hiscompany expected is an increase in its revenues because of increasing theproductivity by eliminating the waste within the process.Non-financial benefits are shown by the level of customer and employee satisfaction. customer satisfaction increases by meeting requirements and on-time delivery; improving customer retention and attracting new customers by. Cost reduction can be located from different attributes of the manufacturing process: inventory, defects, maintenance, labor cost, compensation. Each task in the process gets specialized and standardized, his employee can stop the production line if they detect defects, so it will help transform the company and enhance the profit for long time.2-At what stage, and how, should Dean sell his idea to the Joinery Manager and the workers?To sell the idea of implementation and cellular manufacturing to the Joinery Department, Heshould have a strategy to approach first the Joinery Manager and its employees. He needsto sell the idea to the JM because the JM is the one who will decide whether this plan will be done or not because his commitment and leadership are essential to achieving a successful performance.Oslo, he canthen work with the JM to customize the implementation of the plan tobefitwith acurrent situation.After gaining the consent of the JM, Dean needs to prepare actions to sell the idea to employees, to create an organizational understanding of implementation process, totake full advantage of the vital changes.JM and Dean need to explain to the workers the current situation of the company, an overview of Lean and its benefits for the wholecompany and for each employee’s career.3-How different would the cell work be to that in the main Joinery Department?This proposed cell would be for staircases alone. Work outside of the cell would require individually with the ability to complete other products such as doors and windows. because the demand for these products is not as high as that forstaircases, existing methods could continue for now. if the cell model works well for staircases, it could later be applied to the production of other parts.4-Should Dean differentiate the working environment by providing distinctive work-wear such as T-shirts and distinctively painted machines, in order to reinforce a cultural change?He should implement the suggested changes because the project is one of managing change. This means that the management should build an organizational culture that is based on the process of innovation. Employees are the most important assets of an organization and accordingly, the top management should create the best possible working conditions designed to maximize employee satisfaction. This is a critical situation in the present scenario because the existing processes are run to be redesigned fundamentally. This means that Dean will have to sell the idea to the workers because the cell manufacturing system will entail completely different work processes. 5-What risks are associated with Dean’s proposal?The risks linked with Dean’s proposal have to do with the costs that will be incurred because ofthe factory floor being rearranged. There will also be work stoppages during the implementation process. the challenge for Dean will be to manage project executing in different manner that the normal method stream is not disrupted during the transition phase. The risks also have to do with the employees not being motivated enough to make the switch to a new manufacturing philosophy. Failure to achieve the volume growth essential to sustain a specialized sizeable cell. The proposal does not show any actual costs to the development, the benefits are all potential depending on if theimplementation is successful.