Fashion has changed a brilliant deal over the last three centuries. As history changes it appears that evidently fashion in a few factor modifications with it to adapt to the generation.
Even nowadays fashion maintains to trade as the years go on. Advertising is the exceptional way to talk to the customers. It helps to tell the customers about the brands available in the market and the variety of products useful to them. Advertising is for anybody which includes kids, old and young. It’s far performed the usage of numerous media types, with special strategies and techniques are the maximum acceptable (Oubaiche.Z,2015).
Informative and persuasive marketing are both powerful techniques to convey product strengths and compel clients to shop for items and offerings. The main variations in those advertising techniques relates the methods every seeks to deliver records. Informative advertising might also hire persuasive techniques, however relies more heavily on statistics. Persuasive advertising seeks to enchantment to client emotion to close the sale (Lister.J , 2017).
There are many different persuasive technique use in fashion advertising, The most widely used is provocation. Provocation it means causing anger or another strong reaction, especially deliberately. When it come to advertising, designer used this as a way to attract audiences attention. The majority of research about offensive advertising has been conducted in Western countries because they are more open minded compare to oriental. Although provocative is a good way to attract audiences attention, but not all the brands is suitable for this technique is because different brand have different brand identity and different target audience. For example, if a company need to advertise a brand or a cloths for children, does it suitable using provocative as a technique? Definitely not.
Because children think that the persons from the advertising or the figures on TV are addressing them personally are real and in some same appropriate for emulation ( AdAge, 2003 ). Moreover an example like Tommy Hilfiger, the identity for the brand is affordable, accessible, aspirational and cool American classic. Tommy Hilfiger doesn’t have the luxury image of a Louis Vuitton, Gucci or a Channel, but they did a strategy that has served the company well amidst the global recession. Thomas Jacob Hilfiger as known as Tommy Hilfiger, he said that
