of this report is to rationalize the need for Sudd Cement Limited in South
Sudan by providing a step-by-step explanation and guide of how the company will
achieve its goals. The majority of this business plan was completed through the
use of industry information gathered from cement companies that Sudd hopes to
one day emulate. The main source of reference that was used to complete this
report, however, were the BFIN 430 course notes that were compiled from Business:
A Changing World by Kerr (2017).
business plan for a new business entering any market is important for a number
of reasons. First, business plans help the owners of a business to logically
think through many of the aspects required to start and run a business
successfully. Second, business plans can be referred to at any point during the
operation of the business to ensure that the organization is functioning within
the scope and is meeting the objectives that were originally intended for it.
Thirdly, business plans are useful for potential investors to review the basic
principles of the business to decide if the business in question is something
they would be interested in investing in.
Limited is a concrete company in South Sudan that is set to enter the concrete
industry by 2020 and is predicted to dominate the South Sudanese concrete
market. Sudd will be presided over by Daniel Machar who will direct Colin
Williams and Melanie Sterzik in effectively managing day-to-day business
operations. Sudd Cement Limited will be organized according to a functional
organization structure in which work performed will be categorized by
departments. Marketing for Sudd will be carried out through the use of several
advertising strategies in addition to a website. Following a risk assessment
for Sudd Cement Limited, it was found that the number one risk that Sudd will
encounter upon start up is the ongoing political and economic unrest taking
place in Sudan. The largest strategy for mitigating the impacts of this risk
are to remain informed about the stability of the nation in order to prepare
for any potential business setbacks that may occur. Capital, operating, and
cash flow budgets have been prepared for the first fiscal year of Sudd Cement
Limited and can be found on pages 16-18.
COMPANY DESCRIPTION, VISION, & MISSION STATEMENT
Sudd Cement Limited is a limited partnership concrete
company located in South Sudan that engages in the manufacture and sale of
cement and cement-related products like concrete paving blocks that are brought
to the market under the brand name “Sudd Cement”. The company is independently
owned with administrative facilities headquartered in Juba while the manufacturing
plant is in Torit, South Sudan. The
Torit area of South Sudan is a region with vast deposits of limestone,
which therefore makes for an ideal place for a cement factory as raw materials
used in the manufacturing process are all mined within ten miles of the plant.
OUR MISSION STATEMENT
Sudd Cement Limited is committed to meeting the needs
of its customers by providing high quality building solutions in an
environmentally friendly manner through a competent, inspired, and
motivated team to achieve financial objectives while adding value to
1. To have a workplace that is happy
and energized where our operations have minimal negative impact on the
2. To have a company where everyone
shares a culture of service, quality, and performance where our word is our
3. To attain financial performance that
exceeds the expectations of its objectives and strong, sustained growth is
Offers new ideas and new solutions. Takes
Thinks about the impact of own words and actions on
no bribes, operates transparently, and in a clean and open manner.
sensitivity to customer perspectives or needs.
assumptions and welcomes alternative views.