emphasis instance, it is against the legal provisions of

emphasis pertains to the avoidance of the use of intellectual property that belongs to other organizations or individuals. In line with the stipulations of this legal provision of traditional marketing, organizations are required to ensure that they do not violate or infringe on the intellectual property rights of other companies when actualizing their respective marketing blueprints. For instance, it is against the legal provisions of traditional marketing for an organization to use an advert that is more or less a replication of what was used by a different organization. The goal of this legal provision within the context of traditional marketing is to enhance the standards with which intellectual property rights are protected. The violation of this provision of traditional marketing can culminate into litigation and penalties depending on the extent to which intellectual property rights have been violated.The legal environment for traditional marketing also encompasses compliance with the different rules that have been put in place with regard to fair competition. Unfair practices for competition are strictly against the legal provisions of traditional marketing. This is an aspect that not only applies to the USA, but also traditional marketing in other parts of the world. In the event that the traditional marketing strategies of an organization are tantamount to the violation of the stipulations of fair competition, measures such as deregistration as well as fines can be imposed.There is also the need to accentuate the fact that the legal environment for traditional marketing encompasses the prohibition of use of the image of individuals without their consent. This is an aspect that is geared towards ensuring that companies do not illegally use the image of people without obtaining consent from them (Reinold & Tropp, 2012). In traditional marketing, there is the tendency to use images or names of popular people in marketing and promotion campaigns as organizations aim to enter different markets. Such an approach is in direct contravention of the legal provisions of traditional marketing. In line with such an aspect, it then follows that there is the need for business organizations to ensure that they do not violate the provision either directly or indirectly. Consent from individuals is also a notable legal requirement within the context of traditional marketing as pertains to the use of names or images of minors. Companies violating such provisions can have serious legal consequences including

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