Ecotourism, Sustainability is not about keeping the

Ecotourism, a branch of the tourismbusiness, is targeted on the improvement and preservation of ecologicalcommunity through tourism. To diverse individuals, ecotourism impliesdistinctive things, like for instance, it envelops nature-based escapades,delicate experiences, and cultural tourism.

A Mexican naturalist, HectorCeballos Lascurain, originated the word ecotourism in 1983 to explainnature-based tours to moderately undisturbed areas with an accentuation oneducation. Ecotourism ensures the feasible utilization of ecological assets,while opening possible livelihoods for the local people (Farrell & Runyan,2001; Bhattacharya, Chowdhury and Sarkar, 2011). Sustainable development is asymbol in the rise of the green paradigm as a substitute to traditional ways ofthinking about natural environment. It is focused on attaining the needs of theexisting populace in consideration of the posterity. In business decisions intourism and hospitality sectors, applying green strategies can be moreprofitable as it attracts green travelers and reduce the consumption of energyand the cost of conventional resources.

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This require minimal investment costsyet it appeals more tourists’ participation (Weaver & Lawton, 2014).Sustainability represents paradigm shift in terms of both social and culturaland it is a concept of integrating various systems to buildings or structures andmanaging the natural assets in an eco-friendly and energy-efficient way. In thefield of sustainable architecture, it limits the destructive impact of humanbuilt environment to the ecological systems and conserve the resources throughappropriate design and conservative management which is centered on ecologicaland resource-efficient principles. Sustainability is not about keeping thestatus quo or about reaching perfection where nothing negative effectshappening, it is more of a response to an awareness to pursue ideas of survivalby relating to a constantly evolving set of solutions (Bromberek, 2009).



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