Customer loyalty and referrals would result in an increasing profitability as the business would spend a fraction of the cost to acquire new customers

Customer loyalty and referrals would result in an increasing profitability as the business would spend a fraction of the cost to acquire new customers. The business can invest that on bettering the customer service which would have a good effect and it would also encourage the employees of the business.
Finally with motivated employees and satisfied customers, the overall business becomes complete marketing scenario; wherein all the stakeholders are doing their part for a good customer satisfaction. In addition, the customer service performance and the employee manpower can become a great competitive advantage to help the business look unique. This would help the business to keep them separate from their competitors. Hence, the business becomes competitive, difficult to beat and sustainable.