CREATIVE processes: thinking then producing (Naiman, 2014). A

CREATIVE THINKING IN BUSINESS In this essay I shall analyse some definition of creativity and underline theimportance of creativity.

I give some consideration first to defining creativity andthen to differentiate between creativity and innovation. Often creativity andinnovation imply the same idea, however they are indispensable differences. Creativity is coming up with new ideas while innovation is an invention that has asocio economic effect. Creativity is an important pillar for innovation.

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It is nowwidely accepted that innovation and creativity are equal, creativity brings about(successful) implementation. History gives examples of great innovators, who were not able to benefit fromtheir work like for radio which was invented by German Heinrich hertz butcommercialised by Gugieimo Marconi, Engines powered by steam invented byThomas Newcomen commercialised by frenchman Nicolas sadi carnot and VCRSwhich invented by Sony but made a commercial success by Matsushtia. (Chris, 2012). Creativity can show itself on so many different levels, it is the act of turning newimaginative ideas and bring them to life.

Creativity is characterised by the abilityto see the world in a new way, to find hidden patterns, to make connectionsbetween unrelated things, and to find a solution. Creativity involves twoprocesses: thinking then producing (Naiman, 2014). A person in business has to find unique solutions every day and know how toreact to situation creatively. Richard Florida (2002) stated human creativity is theultimate economic resource. The ability to come up with new ideas and betterways of doing things is ultimately what raises productivity.

Gurteen (1998) found creativity to be “about divergent thoughts and to come upwith new ideas” Neuroscientist who study creativity has seen that creativity does not involve asingle brain region or even a single side of the brain instead it draws on the whole brain. This complex process involves many cognitive systems ( both unconsciousand conscious) and emotions, with different brain regions gathered together tohandle each task and to work together as a team to get the work done ( Graham,2017). Creativity is often mixed with innovation but literature identifies a clear differencebetween the two of them. According to Ditchel metal. (1994, p.

994), to states that innovation, is the veryfirst introduction of new product or process to the market place. Innovation is animportant idea to help understand a manager and a whole organisation. Used in acorrect way innovation can give an organisation the competitive advantage theyneed to be successful in the market. (Berkun, 2013) describes innovation as a positive change its an outcome a resultsomething you work towards achieving.

” Innovation is vital In the work place because it gives companies an edge Inpenetrating markets faster and provides a better connection to developingmarkets, which can lead to bigger opportunities, especially in rich countries.Innovation can also help develop original concepts while giving the innovator aproactive, confident attitude to take risks and get things done. When a companyhas an innovative culture, it’ll grow easily, despite the fact that the creativeprocess isn’t always easy and simple. Tired-and-tested methods may be reliable,but trying out new thing is worth while experiment” (Forbes, 2017). Difference between Creativity and Innovation is that there is a differencebetween ideas that is new, an invention that is new and an innovation. A newidea is a thought about something new or unique. If you take an idea and make itnew it is invention: if you take an invention and let it loose into the world, and itchanges the way people live, that’s called an innovation. Having creative thinking skills explain how people deal with different problems/ideas.

Skills that are important in this process are as follows: Risk taking, Problem Solving and Imagination. Risk and thinking help us withidentifying problems, finding the right solutions, generate, improve ideas and alsoapply them to business motivation. Also flexibility helps us choose the properidea, consider different ways of achieving them, improving of attitude towards risk and eliminating boundaries. In other to achieve goals a person has to be self “confident, determined and persistent, there are so many different ways one canimprove and develop these skills they are: Acting on the ideas because creative thinking is worth the while if theoutcome is action. Providing time and resources to bring the ideas to life, if you don’t do someans your firm will fail to benefit from innovation and the flow of ideaswill be lost because staffs will feel the process is not worth it and pointless. We also need to act on ideas and understand there is more than oneproblem and we have to see that each problems can be solved in differentways. Another way to improve creativity is my synthesis.

Using these ideas manyideas can be compared and from them combined into new ideas. Collaboration when groups of people are working together to achieve aparticular purpose, creative ideas can be shared between differentindividuals and make a final decision. Action planning – Once the idea is taking into consideration and this discussed thenext step is to think about the way it would work and how long it would take toachieve action planning. Action planning will allow you focus your idea and whatsteps you need to take to achieve a particular goal. Before you start setting a planyou need to be self motivated and innovative because our goals have to motivateus and you also have to think about possible ways to get close to your goals anddon’t forget to look at obstacles and find solutions on how to cope with them.

When you start working on your plan you need to identify the main objectives.You need to priorities what needs to be done and when it needs to be done. it isalso important to choose how you want to work some people prefer working inteams while others prefer working alone, choose how you prefer to work forefficiency. Another important step is to plan a deadline and finish work at yourdeadline. Effective planning gives us basic step so we are able to reach our goals.Richard Florida (2002) states that human creativity is the ultimate economicresource the ability to come up with better ways of doing things is what increasesproductivity and therefore living and how to transform your creativity into abusiness idea. Creativity can be applied to a business idea in different ways. If we look at the Fashion industry creativity is important.

The first step designers take is thecreative stage of building a collection. Fashion designer have inspirationworkbook, it inspires designers by helping them develop personal creativity anduse its tools to achieve design goals. In conclusion, a person who owns a business is an entrepreneur and being anentrepreneur involves risk taking which means that to become an entrepreneur Inthe first place you would have to be someone who thinks creatively becausesomehow you would have generated your own business plan and believe in it inorder to take a risk and be sure it will work for you. Creativity and innovation aretwo very important concepts when it comes to business, without these two thingsI doubt that anyone would be able to run a successful business. The companiesthat have been the most successful over the long haul are the ones who are mostcreative and innovative.

The more innovative you and your co-workers are themore successful you become. Bringing creativity and innovation into what yourcurrently doing as a business is a game changer because you thought about this,it’s you own and it has become something very big and an idea people want totap from (copy). Companies who are creative and innovative do not steal ideas from othersinstead they come up with their own ideas and they put them intoimplementation, if they should see another company whose copying what theydo, they create something that’s better than what other companies are currentlycopying. They are able to be more creative and come up with new ideas in orderto attain long-term success. If you consider yourself to be creative you have tostart setting a strategy on how to realise your ideas you may have an influentialidea in the future.

An important tool which lead people to finding right decisionsand solving problems it helps to plan new strategies that you can apply to abusiness. 


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