Asia’s future, Auto players like Hyundai, Ford, Honda

Asia’s largest Automotive show started its debut show in 1986. It’s a biennial show take place in Delhi, India. It provides a platform to Indian Automotive Industry to exhibit the new technology in this industry and its happening. At present, it showcase its expertise and make the global industry to launch its product in the Indian market. The show jointly organized by Automotive Component Manufacturers Association (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM).Such a astonishing show as its own flaws in conducting the event. The one major flaw is forecasting footfall for the event and the other is logistics issue in bringing the automotives to the show.History of Auto Expo:In 1996 auto expo was held in Delhi that time automotive sector was growing highly and it was 3rd auto expo in India, along with this European Union India Business forum was held in auto expo  it was the most attractive event in auto expo. More foreign exhibitors were present in that event and it was a huge market potential for future, Auto players like Hyundai, Ford, Honda launched their new product in this event. In 1998 was the most important year for the auto expo because It became the most important auto show of the world and it was granted Asia’s biggest auto show and some were around 150000 people visited the auto expo per day. Only small cars was important in this year like santro, indica were introduced and big cars like Honda city, maruti Zen, Mitsubishi lancer and many more were displayed  and one more important thing in the event was indigenous automotive design house was appeared. In 1998,the event AUTO EXPO happened at New Delhi legitimately world’s best auto expo show. It was the one of the Asia’s best auto expo event. It is also the top event in terms of exhibition and deputation. NO of visitors per day = 150,000(approx.)The event mainly focus on low priced or basic cars like Hyundai-santro, Indica (tata) and Matiz, which has to target mostly Upper Middle class people. At the year 1998, the number of consumers of automobile is very less.Some other popular cars has showed like HONDA city, TATA Safari, Maruti Suzuki zen, Lancer(Mistubishi), Ford ikon,etc (edition 1). the auto expo 1998 also observed the first impression of indigenous automotive house. The event auto expo-98, created a record of no of participants (50) as well as the no of visitors is 150,000 per day. Most of car producers like Hyundai, ford choose India as their platform to develop the cauldron their own trend models over worldwide.  The Master Blaster (God of cricket) has participated in this event, as the part of MRF Brand promoter at 22-01-1998.Sachin Tendulkar had appeared in this event at MRF Tyre stall. In the year 2000 Delhi auto expo saw more than 1000 exhibitors it was the first time in history to cross 1000 mark and more than 20 countries exhibitors were present and 25 new vehicle was launched. Delhi auto expo 2002  was more concerned on road safety and feature and displayed various new technologies in terms of safety and along with these environmental issues was also focused an alternative fuel options was present, India tied a agreement with national alternate fuel training consortium of united states and they provided the training to indian automotive industry about the alternative fuel syatem. 1.5 million People visited the event and cars like Toyota camry, skoda, fabia and Hyundai accent was showcased. Mercedes benz attracted more visitors as it launched its new 7- series and M class SUV and fiat gone with Michael Schumacher’s Ferrari F2001 formula 1 car race car. In 2004 auto expo hosted 840 Indian companies and 120 foreign companies and the expo showcased the environmental impact, safety, design. Electronics, energy conservation among other next gen technologies, as usual maruti Suzuki, Hyundai, Tata motors, Nissan, Skoda were present and maruti introduced their model S family Swift. In 2006 auto expo more than 1000 exhibitors and 50 German companies were present and the event was segregated in to different areas like commercial vehicles, 2 wheelers, alternate fuels, design and fueling and for the first time in history vehicle simulators were showcased, around a million visitors visited the expo and the revenue generated was around Rs. 540 Crore and – Some of the event headlining acts included the Skoda Yeti Concept, Honda Civic, Toyota Camry, Mahindra Scorpio Hybrid, Maruti Suzuki SX4, and the updated Honda FCX.  It was the 9th biennial auto expo 2008  and more than 1.8 million people visited the event and revenue crossed 20000 crore worth of business. 2000 exhibitors were present and 65 manufacturers and 1900 component manufacturers were also present. It was the first time that section was dedicated to diesel technologies and most important car in the Indian history Tata Nano was launched. It was silver jubilee edition of auto expo 2010  and 75 products were launched which includes 10 global launches and media from 19 countries were present and 2 million people visited the event to see the some of the advanced global major cars. In 2012 Delhi auto expo 50 cars and 20 two wheelers were launched in which 10 was international launches and 2012 auto expo confirmed that India will be the future market  as concept vehicle was showcased and 1500 participant from 20 countries were present in the event, cars like Jaguar C-X75 and C-X16 concept, Audi A3 e- Tron were showed and some big giants like Mini cooper, and Volkswagen Beetle, Renault Duster were also showcased.A Stimulus pack was announced in2008 which lead to a double digit growth to the automobile industry. But there was an down fall in 2010 which made 2012 a very prolonged year for the industry. Automobile industry was most affected by the inflation and the increased interest rates. As a result the industry saw a negative growth in the year 2013-14. So The Auto Expo 2014 is a very important crucial event for the industry and for its growth.The 12th Auto Expo – The Motor Show 2014, kicked off its first day at the India Expo Mart in Greater Noida projecting a positive outlook for the industry. More than 50 upbeat manufacturers showcased a strong product portfolio for the coming year which will not only set the tone for FY 14, but will also provide stimulus for a promising year ahead. The Motor Show 2014 received an overwhelming response from the media. A total of 1800 media personnel were registered for the event with representation from 20 countries. This was done through an online process with barcode enabled photo identification. Overview of 2014 is given in the Exhibit 1.SIAM and Department of Heavy Industry, Ministry of Heavy Industries & Public Enterprises had organised International Conference on Hybrid and Electric Mobility on 7th February 2014 at the Auto Expo 2014. Eminent speakers from India and across the world shared their perspectives on Global policy experience on e-mobility, India’s experience in e-mobility and Global OEM experience & value chain approach for xEV systems. The Motor Show 2014 special arrangements were made for differently abled visitors for their ease in visiting the largest Auto motive event in the country. Arrangements like wheel chairs handled by escorts, ramps and low poor buses had been made keeping in mind the smooth transit to the venue. The pathways and hall setups had been designed and structured to assist the movement of differently abled. More than 250 differently abled people the Auto Expo over the first two days and expressed great delight on the special arrangements made. The vehicles launched are depicted in exhibit 2The 12th edition of Auto Expo – The Motor Show 2014 not only witnessed a record number of visitors at the India Expo Mart in Greater Noida, but was a big hit on mobile too. The official mobile app of the Motor Show witnessed over 32,000 downloads in less than a month of going live. The organisers of the Motor Show launched the multi platform mobile application for the biennial automotive event on January 16, 2014 for Android, Windows, ios and Blackberry users. The app, ‘Auto Expo ’14’ in its essence was made to offer convenience to the visitors by providing updated information about the Motor Show on their fingertips. There are around 1 Lakh likes on Facebook, 3,000+ followers on Twitter and more than 20,000+ views on YouTube channel. There was a good footfall in the year 2016 as per exhibit 3.The Auto Expo 2016Auto expo was held in new location  Greater Noida and most awaited models Jaguar XE Maruti ignis Skoda Superb Honda Accord Nissan  X-trial and Tata Hexa and some international giant include Bently, Maserati, Aston Martin were also present in the event and next gen Innova were also present 2016 was most improved one because of new location which is away from the city and that helped in logistics of the event.For the first time the luxury cars approached to the Auto expo to exhibit their cars on the show. Potential of the market:India has a huge potential in the automobile sector in terms of exports as well as imports. It contributes almost 8% of gross domestic product (GDP) for India. India also encourages foreign companies to invest in India through its FDI policy and other initiatives like make in India. (Exhibit 4) shows the chart of the growth in automobile industry.While the majority of the revenue comes from the two wheeler sector (81% of the market share), other automobiles like two wheeler, four wheelers (commercial as well as private) and three wheelers contribute in significant amount.To sustain in the market, the industries need to understand the trends, economic condition, etc of India and act according to it. The more innovative it comes out, the better it sustains in the market. That rule applies to firms involved in both import and export.Events like Auto Expo are critically important for companies to show case their new products or up gradation of their existing products. That makes their target aware of its features, their availability besides having more probability that 1 out of 10 ends up in buying their product. It is not just the finished motors that people are attracted to but the components which are more innovative and fascinating. Thus the 2018 auto expo came up with two events which will be held at two different venues.Auto expo-motors- greater Noida- 4 days (adding a day more, which is first time in its history).  Auto expo-components-3 days (at Prahadi maidan, New Delhi- where usually auto expo-motors used to happen in previous years2Issues:In previous years edition, it has several issues regarding selection of venue which many companies felt it is too difficult to reach the destination regarding the transportation besides the costs involved in it. Another issue raised by them is that the crowd which came was too large than they expected which led to non-proper management of crowd which was very disappointing for many companies.Other issues included are:Imbalance in forecasting the customers for the event. The companies resisting to display their products because of the cost (cost of the space occupied for display, transportation costs, taxes and other government interventions). At least six automobile companies are likely to skip the biennial Auto Expo 2018, South Asia’s largest show, as they seek to cut costs amid weak sales.Few examples:Ford India Pvt. Ltd, Volkswagen India Pvt. Ltd, Skoda India Pvt. Ltd, Audi India Pvt. Ltd, Nissan India Pvt. Ltd, Ducati India and General Motors India Pvt. Ltd (which is exiting India)  decided going  against participation in the show,  one executive in each of the companies said, requesting anonymous.Eicher Motors Ltd-controlled Royal Enfield, Bajaj Auto Ltd and Harley-Davidson India Ltd skipped the show in 2016, saying high cost and inadequate returns and have also decided no t participate in next year’s event.A Skoda and Volkswagen India spokesperson said the company will not participate in the show. Emails sent to the other companies did not elicit any response till press time. The top Participants are given in the exhibit 5.Exhibit 1: Overview of Auto Expo 2014Media preview5th feb 2014Inauguration6th feb 2014Show days7th -11th feb 2014OrganizersACMA, CII, SIAMTheme Mobility for allAccreditationOICAExhibition area64000 sq No. of vehicle exhibitors55+Total vehicle launchedIndian 44 global26Total number of vehicles displayed2 wheelers-200+Others -300+Total number of visitors5.6 lacks+Number of media registered1800+International participants fromChina, Czech republic,  France, Germany, Ital, Japan, Korea, Sweden ,UK , USA.Special pavilionVintage car display, Hybride electric mobility world.Exhibit 2: Vehicles Launched in 2014Manufacture VehicleAshok leylandCaptain AudiA3BajajPulsar-RS400 BMWI8 Hybrid DC DesignTIADatsunRedmi GOFiatAvventuraFordFigo SedanGMAdraHarley davidsonStreet 750Hero moto corpHasturHondaMobilioHMSIActiva 125ccHyumdaiSanta FEIsuzuD maxJaguarF typeJBMCity BUSMahindraRextonMahindraMojoMaruthi suzukiCelerioMerc benzGlaMini S countymanPiaggioNT3RenaultKwidScaniaML BusSkodaNew yetiSuzukiLetsSmlS7TataZestTataPrimaToyoto AltisTotoyoEtios crossTriumphDaytona675Vecvpro 8049VolkswagenTaigun YamahaAlphaExhibit 3: Footfall in 2014DateFootfall5th and 6th Feb60,0007th Feb75,0008th Feb1,10,0009th Feb1,21,00010th Feb1,05,00011th Feb90,000Total5,61,000Exhibit 4: Total Production of Automobiles in IndiaExhibit 5: Top Participants of Auto ExpoMaruti Suzuki India Ltdwww.marutisuzuki.comMercedes-Benz India Pvt Automotive Designswww.motormind.inNissan Motor India Pvt Vehicles Pvt Muslim Trendz Impex Pvt Ltdwww.caskaindia.comAutomotive Skills Development Programmers Pvt Ltdwww.bikeheight.comCentral Institute of Road


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