As standard by which party evaluate their own actions

As the world became a
small village, the markets of this era differed from previous times. This
difference created great new opportunities and challenges for marketing, for
different cultures, languages, religions, tastes, needs, values, and more
importantly the different means of consumer access and the intensity of
competition between companies. I will discuss here the impact of globalization
on the ethical responsibility of practices Integrated marketing communications
and the The American Marketing Association definition of marketing ethics and
the opinions of scientists on the ethics of marketing and I will mention
examples of companies that have successfully benefited from the ethics of
marketing and global companies failed to maintain the ethics of marketing also
will discuss the role of Consumers as an active member in  ethical responsibility

 

The American Marketing
Association has outline a  announcement
of ethics that direct marketers’ actions. The opening of the announcement refer
to  the point that values are the
representation of the combined belief of desirable and decent moral accurate
conduct.

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And that the values
defined in the statment used as the standard by which party evaluate their own
actions and the acting of others 
containing marketers. These values promote best method when doing
business with the public involved.Ethical Marketing is a philosophy that focus
focuses on honesty, fairness and responsibility.

However, deeds are
judge as wrong or right are chaned by personal openion. Ground rules can be set
in order to  

, a general set of
guidelines can be put in place to guarantee the company’s intent is broadcasted
and achieved. Principles of this proceeding consist of ;a common standard of
honesty in marketing interaction, a fine difference between advertising and
sensationalism,* exaggeration*, clear and transparent endorsements, continuous
consumers’ privacy, and marketers should protect government regulations.From
the point of view of Treise et al. (1994) states that the degree to which
consumers judge advertising as ethical or unethical varies as a function of
their relativism and idealism. According to relativism, international business
strategies and judgments are predominantly based on experience, where
“experience” is interpreted by an individual international executive in terms
of his or her own culture (Ranson and Neale, 1991). For example, Treise et al.

(1994) states that the degree to which consumers judge advertising as ethical
or unethical varies as a function of their relativism and idealism. According
to relativism, international business strategies and judgments are
predominantly based on experience, where “experience” is interpreted by an
individual international executive in terms of his or her own culture (Ranson
and Neale, 1991). Non-observance of international ethical norms cannot be
blamed on cultural diversity. Cultural diversity is neither an excuse for moral
pluralism, nor does it imply that application of moral reasoning to social
issues and questionable business practices should become sub- optimal. To be
socially responsible is when the organization is concerned about people,
society and environment with whom and where it conducts business. In its most
basic form, socially responsible marketing is taking moral actions that
encourage a positive impact on all the company’s.

 

 

There is a view that
the marketer must deal with the limits of freedom available in the market and
within the penal system of the market authorities. Under this umbrella
companies and managers do not have to guess and adopt more ethical decisions
than they do.There is another view that does not link the marketer’s practices
to the ceiling of the systems and freedoms available in the market, but places
moral responsibility on the companies and those responsible for them. The
company must have moral responsibility when making marketing decisions
regardless of what the system permits or prevents. Based on this view, each
company and marketing director must work according to a social and ethical outlook
that goes beyond what is present in the system, and should come from a more
comprehensive background that takes into consideration the consumer interest
and leisure in particular. The fact that there are ethical standards that
control marketing helps the marketing manager to cope with many of the problems
he encounters during his work. However, international companies face the
problem of different ethical standards from one country to another. What may be
morally acceptable in a country may not be permitted or moral in another State.

International marketing practices, embedded in a strong ethical doctrine, can
play a vital role in raising the standards of business conduct worldwide, while
in no way compromising the quality of services or products offered to
customers, or surrendering the profit margins of businesses. Adherence to such
ethical practices can help to elevate the standards of behavior and thus of
living, of traders and consumers alike.

Marketing message and
ethics before it is a trade. Good companies aim to delight people with the
products and services they need and desire and win the parties. The role of
companies not only to provide these products and services at a profit, but the
happiness of people and the dissemination of a culture of tolerance and giving
and send positive images of them and their products and services, for example
Environmental sustainability at Google, operating their business in an
environmentally sustainable way has been a core value since their founding.For
example but not limited, energy-efficiency initiatives, renewable energy, and
carbon offsets would all be critical to their ongoing strategy, and over time
they’ve learned and innovated across these areas in ways we could not have
imagined a decade ago.

 

 

Some international
companies have faced many problems due to neglect of moral issues in their
marketing practices. For example: McDonald’s lost billions and many of its
clients. Racial discrimination in Coca-cola was the cause of a loss of nearly $
200 million and was forced to layoff top executives . Also in 2015 Volkswagen
Group experienced a scandal for its use “defeat devices” to cheat on their US
federal emissions tests Therefore, every organization must take into
consideration moral issues in its marketing practices in order to avoid any
disasterThe laws alone are not enough. Although the global ban on tobacco
advertising and warnings written clearly on cigarette packs, it is still the
biggest killer in many countries, all because cigarette companies started using
other methods without using advertising using other marketing methods by
relying on the mind The subconscious mind is much better than the conscious
mind in interpreting behavior. For example, a company provides money to bar
owners to furnish it with designs derived from its product logo such as
Melbourne

 

 

 

The consumer has
become an active member in ethical issues in marketing. We note this in his
support for environmentally friendly products, supporting the poor and making
sure that the factory gives workers their rights. Today the companies focus on
social responsibility even if it is a for-profit company for example, Toms’
business model is “one for one concept”, which is referring to the
company’s promise to deliver a pair of free shoes to a child in need for every
sale of their retail product.

 

Many companies use
sexual content to sell their products, clothing and perfume companies are not
the only ones that use sexual content to market their products, even electronic
products such as Sony’s camera Alpha NEX advertising and it comes to family
restaurants such as,Nando’s, an Australian chain of poultry restaurants. Women
in Spain and Italy protested against a Dolce & Gabbana print ad  that was like gang rape. 1980 Brooke Shields
ads, whose implicit waft of adolescent sex drove up jeans sales to
approximately two million pairs a month, were just the beginning of a marketing
strategy that made sexual allure synonymous with the Calvin Klein brand. In
fact, it helped sales, and soon Klein controlled nearly 70 percent of the jeans
market at major retailers like Bloomingdale’s. Soon, the U.S. Department of
Justice even launched an investigation into whether Klein had violated child
pornography laws .

 

In conclusion
companies should pay attention to moral and ethical responsibility of the
practices of integrated marketing communications and be the first to do so, because today’s industry is the one who rules
the world

As the world became a
small village, the markets of this era differed from previous times. This
difference created great new opportunities and challenges for marketing, for
different cultures, languages, religions, tastes, needs, values, and more
importantly the different means of consumer access and the intensity of
competition between companies. I will discuss here the impact of globalization
on the ethical responsibility of practices Integrated marketing communications
and the The American Marketing Association definition of marketing ethics and
the opinions of scientists on the ethics of marketing and I will mention
examples of companies that have successfully benefited from the ethics of
marketing and global companies failed to maintain the ethics of marketing also
will discuss the role of Consumers as an active member in  ethical responsibility

 

The American Marketing
Association has outline a  announcement
of ethics that direct marketers’ actions. The opening of the announcement refer
to  the point that values are the
representation of the combined belief of desirable and decent moral accurate
conduct.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

And that the values
defined in the statment used as the standard by which party evaluate their own
actions and the acting of others 
containing marketers. These values promote best method when doing
business with the public involved.Ethical Marketing is a philosophy that focus
focuses on honesty, fairness and responsibility.

However, deeds are
judge as wrong or right are chaned by personal openion. Ground rules can be set
in order to  

, a general set of
guidelines can be put in place to guarantee the company’s intent is broadcasted
and achieved. Principles of this proceeding consist of ;a common standard of
honesty in marketing interaction, a fine difference between advertising and
sensationalism,* exaggeration*, clear and transparent endorsements, continuous
consumers’ privacy, and marketers should protect government regulations.From
the point of view of Treise et al. (1994) states that the degree to which
consumers judge advertising as ethical or unethical varies as a function of
their relativism and idealism. According to relativism, international business
strategies and judgments are predominantly based on experience, where
“experience” is interpreted by an individual international executive in terms
of his or her own culture (Ranson and Neale, 1991). For example, Treise et al.

(1994) states that the degree to which consumers judge advertising as ethical
or unethical varies as a function of their relativism and idealism. According
to relativism, international business strategies and judgments are
predominantly based on experience, where “experience” is interpreted by an
individual international executive in terms of his or her own culture (Ranson
and Neale, 1991). Non-observance of international ethical norms cannot be
blamed on cultural diversity. Cultural diversity is neither an excuse for moral
pluralism, nor does it imply that application of moral reasoning to social
issues and questionable business practices should become sub- optimal. To be
socially responsible is when the organization is concerned about people,
society and environment with whom and where it conducts business. In its most
basic form, socially responsible marketing is taking moral actions that
encourage a positive impact on all the company’s.

 

 

There is a view that
the marketer must deal with the limits of freedom available in the market and
within the penal system of the market authorities. Under this umbrella
companies and managers do not have to guess and adopt more ethical decisions
than they do.There is another view that does not link the marketer’s practices
to the ceiling of the systems and freedoms available in the market, but places
moral responsibility on the companies and those responsible for them. The
company must have moral responsibility when making marketing decisions
regardless of what the system permits or prevents. Based on this view, each
company and marketing director must work according to a social and ethical outlook
that goes beyond what is present in the system, and should come from a more
comprehensive background that takes into consideration the consumer interest
and leisure in particular. The fact that there are ethical standards that
control marketing helps the marketing manager to cope with many of the problems
he encounters during his work. However, international companies face the
problem of different ethical standards from one country to another. What may be
morally acceptable in a country may not be permitted or moral in another State.

International marketing practices, embedded in a strong ethical doctrine, can
play a vital role in raising the standards of business conduct worldwide, while
in no way compromising the quality of services or products offered to
customers, or surrendering the profit margins of businesses. Adherence to such
ethical practices can help to elevate the standards of behavior and thus of
living, of traders and consumers alike.

Marketing message and
ethics before it is a trade. Good companies aim to delight people with the
products and services they need and desire and win the parties. The role of
companies not only to provide these products and services at a profit, but the
happiness of people and the dissemination of a culture of tolerance and giving
and send positive images of them and their products and services, for example
Environmental sustainability at Google, operating their business in an
environmentally sustainable way has been a core value since their founding.For
example but not limited, energy-efficiency initiatives, renewable energy, and
carbon offsets would all be critical to their ongoing strategy, and over time
they’ve learned and innovated across these areas in ways we could not have
imagined a decade ago.

 

 

Some international
companies have faced many problems due to neglect of moral issues in their
marketing practices. For example: McDonald’s lost billions and many of its
clients. Racial discrimination in Coca-cola was the cause of a loss of nearly $
200 million and was forced to layoff top executives . Also in 2015 Volkswagen
Group experienced a scandal for its use “defeat devices” to cheat on their US
federal emissions tests Therefore, every organization must take into
consideration moral issues in its marketing practices in order to avoid any
disasterThe laws alone are not enough. Although the global ban on tobacco
advertising and warnings written clearly on cigarette packs, it is still the
biggest killer in many countries, all because cigarette companies started using
other methods without using advertising using other marketing methods by
relying on the mind The subconscious mind is much better than the conscious
mind in interpreting behavior. For example, a company provides money to bar
owners to furnish it with designs derived from its product logo such as
Melbourne

 

 

 

The consumer has
become an active member in ethical issues in marketing. We note this in his
support for environmentally friendly products, supporting the poor and making
sure that the factory gives workers their rights. Today the companies focus on
social responsibility even if it is a for-profit company for example, Toms’
business model is “one for one concept”, which is referring to the
company’s promise to deliver a pair of free shoes to a child in need for every
sale of their retail product.

 

Many companies use
sexual content to sell their products, clothing and perfume companies are not
the only ones that use sexual content to market their products, even electronic
products such as Sony’s camera Alpha NEX advertising and it comes to family
restaurants such as,Nando’s, an Australian chain of poultry restaurants. Women
in Spain and Italy protested against a Dolce & Gabbana print ad  that was like gang rape. 1980 Brooke Shields
ads, whose implicit waft of adolescent sex drove up jeans sales to
approximately two million pairs a month, were just the beginning of a marketing
strategy that made sexual allure synonymous with the Calvin Klein brand. In
fact, it helped sales, and soon Klein controlled nearly 70 percent of the jeans
market at major retailers like Bloomingdale’s. Soon, the U.S. Department of
Justice even launched an investigation into whether Klein had violated child
pornography laws .

 

In conclusion
companies should pay attention to moral and ethical responsibility of the
practices of integrated marketing communications and be the first to do so, because today’s industry is the one who rules
the world

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