Approach the needs of the today’s generation without

Approach to sustainability Each year Marriott publishes new sustainabilityreport, as each sustainable goal are met they set new targets to achieve by acertain year. Marriott’s sustainability strategy supports the growth of thebusiness. Marriott’s new goals and commitments is set to be achieved by theyear 2025. This includes:The fresh goals and commitments of Marriott that itis targeting to achieve by the year 2025 includes:•    Reducewater usage by 15%, carbon by 30%, waste by 45% and food waste by 50%•    Tocontribute 15 million associate volunteer hours, 25% of which will beskills-based, to capitalize on personal talents and on core business skills•    Theywant to Train 100% of their associates to know about the signs of humantrafficking•    Implanthuman rights criteria in recruitment and sourcing policiesMarriott International is introducing anincreasingly eco-friendly supply chain.

For example, the company have replaced24 million plastic key cards with ones that are made of more than 50 percentrecycled material, which have saved around 66 tons of plastic from being thrownin a landfill. This is helping Marriott achieve their goals to reduce waste by45%. Moreover, Marriott replaced 100,000 synthetic pillows to eco-pillows whichare filled made from recycled bottles and there will also be coreless toiletpapers (TreeHugger, 2009).

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In addition, they also introduced eco-friendly towelthat do not need to be pre-wash which saves approximately 7.5 gallons of waterannually (Marriott, 2009). Changes in customer behaviour about climate changeis a growing concern in Marriott hotel chain as consumers are interested inreducing their own carbon footprint.

Consumers are looking to be moresustainable and expect the same of the companies they patron (Greenstein,2017). Consumers are more likely to prioritise and go to companies thatadapenvironmentally sustainable business operations. Marriott is a leadinghotel chains that tend to do so but if Marriott fails to address theenvironmental concerns of climate change, then the company will become lessappealing to travellers. As demands of customers change, successful companiesadapt. The Agenda 21 which is a which is a sustainable development process thataims to meet the needs of the today’s generation without harming the ability offuture generations to meet their needs.

People have started to takeresponsibility for the actions they do and trying to think about the future ofthe planet. This is not just the environmental issues but also economic andsocial.Kent mey et al (Paetzold, 2010) definition ofgreenwashing is “to try to convince people that you are doing something whichis good for the environment by being involved in small environment-friendlyinitiatives, especially as a way of hiding your involvement in activities whichare damaging to the environment.”. The Marriott international has spoken aboutbeing sustainable by reducing waste, saving energy, and saving water. But dothey fully sustainable or is it to reduce money? There are signs of Marriottnot being fully sustainable.

Orlando World Center Marriott have fireworks showduring Memorial Day Weekend, 4th of July Weekend and New Year’s Eve (Marriott,2014a). Fireworks causes air pollution as It contain many poisonous chemicalssuch as copper, lead, and perchlorates (Borkhataria, 2017). Impact Assessment It is important for an organisation to measuresustainability to see if the strategies they have put in place are working andsuccessful. Marriott’s sustainability can be measured by their usage of waterand electricity, resources and how much waste has been produced.Marriott collaborated with Green Hotels Global, thisis a tool that measures and shows environmental data of every hotel in thecompany’s portfolio, including waste diversion rates, room-night carbon andwater footprints and other sustainability metric tools. This will help traveland meeting planners control the environmental impact to the destination(O’Neill, 2014).

It will also help drive action towards achievement ofMarriott’s environmental goals. Green Hotels Global’s methodology for measuringenvironmental performance follows the Hotel Carbon Measurement Initiative(HCMI) of the International Tourism Partnership and World Travel & TourismCouncil. Marriott was an important participant in the Hotel Carbon MeasurementInitiative (HCMI), which measure and report on the carbon footprint of a hotelstay or meeting (International Tourism Partnership, 2017). Marriottinternational have had many sustainability successes. In the U.K.

, a project atfour Marriott properties saved a combined of an estimation of around 1000kWh ofelectricity through KiWi Power’s Demand Respond program who are an energytechnology company specialising in demand reduction, to be part of numerousenergy reduction schemes (Marriott, 2014b). Also, European managed hotels savedmore than 20 million gallons of water in the year 2014 through a number ofinitiatives ranging from pump audits to efficient shower heads and waterhigh-efficiency dishwashers (Marriott, 2015). Marriott have a total of 142 LEEDregistered and LEED-certified buildings. They provide a framework that projectteams can apply to create a healthy, highly efficient, and cost-saving greenbuildings (Usgbc, 2017). InMarriott’s Sustainable report 2009 they had set an original goal of increasingthe number of minority- and women owned hotels from 400 to 500 by 2010 but theyexceeded their goal to 798 by 2010 (Marriott, 2016). This shows that Marriottare working hard to be social sustainability and their strategies are working.Marriott is consistently honoured for being one of the top company fordiversity and inclusion.

 Conclusion Overall, Marriott International published policyand strategies are promoting sustainable tourism development in many ways.Nowadays, most people have a greater knowledge about sustainability which meansthey are more likely to target greener companies to cooperate with than normalcompanies. This leads to more and more companies wanting to be greener becauseit’s trending all around the world. Marriott Internationals can do more toencourage their guest to be more sustainableTo improve on their sustainability engagement withtheir customer, Marriott hotels could come up with ways to reward their guestsfor being green. For example, The Crowne Plaza Hotel in Copenhagen offers afree meal to their guests who generate 10-hour watts for the hotel on anexercise bike which is attached to a generator (BBC, 2010). This is somethingthe hotel could do to encourage their guests to be sustainable.

This willreduce carbon footprint as well as keeping the people fit.    


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