AirAsia setting up another AirAsia hub in

AirAsia Berhad is part of the AirAsia Group which is a world-famous low-cost airline that operates extensive networks domestically and internationally. AirAsia established low cost airfares in Asia and now the largest low fare, economy airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low-Cost Airline in 2009 and 2010. AirAsia Berhad is currently based in the Low-Cost Carrier Terminal (LCCT), Kuala Lumpur International Airport (KLIA), Sepang. Its associate airline is AirAsiaX, which is also located at the LCCT and shares operational facilities with AirAsia Berhad. The history of AirAsia begins when the airline was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In December 2001, with the airline heavily in debt, AirAsia was purchased by Tony Fernandes of Tune Air Sdn Bhd for the price of RM1. As part of the purchase, Tony also took up the RM40million debt. Under the leadership of Tony Fernandes, the airline was flying high in 2002 and launched its new route in the same year. In 2003, a second hub was opened in Senai International Airport which is located in Johor Bahru, as well as the airline’s maiden international flight to Bangkok. After that the only place AirAsia was heading for is up, as the Thai and Indonesian subsidiaries were set up as well as the commencement of flights to Indonesia, Macau, China, Philippines, Vietnam and Cambodia in 2005. AirAsia now flies to all ASEAN countries, a great portion of Asian countries that include India, Iran, Sri Lanka and Bangladesh as well as to the United Kingdom, France, Japan, Korea and Australia via AirAsiaX. In 2011, they are setting up another AirAsia hub in the Philippines and are well on the way in setting up other similar operations elsewhere in the region soon after.
There are four missions stated in AirAsia which are:
• To be the top company to work in, where employees are treated like family
• To create a globally recognized ASEAN brand
• To attain the lowest cost of any airline, so that everyone can fly with us
• To maintain the highest quality, to embrace technology, cost reduction, elevate service levels and provide our guests with a ‘WOW’ experience
Current strategy used by AirAsia now is, they aimed to be the largest low-cost airline in Asia so that they can provide a low-cost service that will allow the three billion people to fly to more destinations across the region. They aim to be a truly ASEAN airline corporation as they look out for every country’s best interest.


I'm Mary!

Would you like to get a custom essay? How about receiving a customized one?

Check it out