Abstract This project involves discovering why the

Abstract This project involves discoveringwhy the Malaysia fashion market difficult enter into Japanese fashion market.The goal is to find out the reason that cause the Malaysia brand retailerdifficult to expands the business into Japan market. Japanese customers more attachimportance to the commodity quality, this is why many customers will preferJapanese commodity compare to Malaysia made commodity. Japan will pretest thecommodity and make sure the quality are meet the requirement before launch intothe market to avoid bring negative impact to end users.

Therefore, thebusinesses can solve the problem through many solutions that based on theirbusiness capital and financial, hiring and retain the knowledge worker etc. Wehope can find out a best solution that suitable to use and let the Malaysiafashion market can enter into the Japan market.             IntroductionNowadays, Islamic Fashion market is speedilygrowing niche but there is still relatively unfilled in a global scale. Thereare many big clothing brand retailers are trying to reach Muslim religiousfulfillments in presenting their set of clothing or accessories collections.For example, a clothing brand which is UNIQLO excellently collaborated with thedesigner Hana Tajima to create a Muslim-oriented product line, but they aren’tthe only ones.According to the data compiler Statista, itshows the Japanese overall fashion market is going to grow up to US$72.72billion by 2020 from $63.

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72bn last year. It is because the Muslim population inJapan is estimated between 70,000 and 150,000 among the country’s total of morethan 126 million people.Islamic fashion market is keep risingattention and emphasizing by Japan. It is because they can attract more Muslimto go to their country, Japan.

They set up their first Muslim fashion show inNovember, 2016. With a mission to make the country “Muslim-friendly”, the TokyoModest Fashion Show organized by Halal Media Japan which conducted in 2014 ranconcurrently with the Halal Expo Japan. These activities all proved that agrowing number of non-Muslim Japanese have recently shown interest in Islamicfashion.In addition, Japanese governmentwants to target and to be advanced comprehensively in the halal sector to drivethe country among the top five halal exporters globally by 2020. It is becausethere is an event conducted by Japan in 2020 which is Tokyo 2020 Olympics.Japanese government also put a lot of efforts such as Japanese Government’sVisit Japan Campaign, the interest in Japan brought on by, and the enabling ofvisa regulations for those countries with a large Muslim population, such asIndonesia, Malaysia and Thailand.

This will makes the amount of Muslim touristsfrom these country and customers keep increasing in the Japan. In Malaysia, the trend of Islamicfashion is a relatively new phenomenon. In a country where most Muslim womenwear a headdress, the fashionable 36-year-old has several thousand dollars’worth of headscarves from two brands that have taken Malaysia by storm – dUCkand Naelofar Hijab.

These two brands are riding the wave of a phenomenon called”modest wear” that is sweeping the world. Modest wear aligns withcontemporary fashion but is geared to the needs of Muslim women, offering styleand diversity.In recent years, Malaysia hasemerged as one of the global trendsetters in modest wear. Women there are alsoembracing the wearing of Islamic-suitable cosmetics. So what is Islamic modestwear? Its fans say they want to obey the Islamic style of dressing for women bycovering their heads, necks, arms and legs – but in a fashionable way that isin addition to the traditional black, loose abaya and headgear.Another reason that improves theinterest in modest wear is the wide presence of social media. For example,Muslim women can purchase online via Lazada, Shopee, Zalora, Amazon and anyother social media which provide Islamic fashion to them.

  Muslim women also can to become morefashion-conscious and have the golden opportunity to represent themselvesthrough their selection of the attire with the social media visuals.Clearly with its current growth,modest fashion in the modern age has created diversity, celebrating inclusionand redefining modesty as religion less.         Findings and DiscussionIn Malaysia, UNIQLO has beenoperating a lot of stores across the country.

UNIQLO Malaysia is located inmany places which are Kuala Lumpur, Melaka, Johor Bahru, etc. It is expandingto 43 stores by the end of December, 2017. But the first store that UNIQLOopening at Fahrenheit 88 shopping mall in Kuala Lumpur, Malaysia, under itsjoint venture with Wing Tai Clothing Sdn Bhd, formely the company is known asDNP Clothing Sdn Bhd.

Based on the percentage distribution of the population byreligion in Malaysia, Islam was the most widely professed religion with theproportion of 61.3 percent although Malaysia is a multi-racial nation. Inaddition, other religions included were Buddhism (19.8%), Christianity (9.2%)and Hinduism (6.

3%). Thus, if UNIQLO Malaysia wants to gain profit in Malaysia,strategies are the must that should provide by headquarter in Japan. TadashiYanai who is Uniqlo operator, he said that he wants to satisfy diverse marketswhich are aims for a global clothing brand and enrich its product line ofMuslims wear.According to UNIQLO introduces range of ‘modestclothing’ for Muslims in Malaysia wrote by Evie Lund, a modern Japanese companywhich is UNIQLO that inspires the world to dress casual. UNIQLO has beenexpanded its reach to Muslim fashion by using strategy which is introduce arange of ‘modest clothing’ for Muslims in Malaysia to attract Muslimspurchases. UNIQLO always be intended to improve their global businessespecially attracting Muslims by producing a collection of Muslims-appropriateattire for its stores in Malaysia.

Besides, UNIQLO has proved that its storesare the places which everyone is suitable on their clothing and can providedall the customers on their needs.The strategies that UNIQLO implement are:1.    Collaboratewith designer Hana Tajima The strategy that UNIQLO used toproduce out a new collection of clothing is part of collaboration with designerHana Tajima aimed at appealing to the Muslim women. Hana Tajima who collaboratewith UNIQLO said that she want to produce a range of garments because modestyvaries from person to person. This series of clothing not only includestraditional Islamic garments such as colorful hijabs, kebaya, and jubbah, aswell as looser silhouettes, loose-fitting clothing, more coverage, longer hems,and sleeve tops that should be suitable for their theme which is “modest wear”.It benefits to Muslim women when a apparel chain which is UNIQLO stores arehaving the fashion clothes such as baju kurung, kebaya and headscarves ratherthat rows of blue jeans, crop tee lining up in the stores. This is because ofthey only can found all of these at niche stores, but now it will be moreconvenience for them that they can found in the stores located in the town.Thus, it is a strategy used by Japanese clothing brand retailer to attractMuslim consumers.

 2.    AIRismand FabricAIRism is a technologythat promoted by UNIQLO which wicks away moisture for a cooling sensation,keeping you dry and providing all day long comfort. In addition, AIRism is alsoused by UNIQLO on producing their brand clothing and it also used for thiscollaboration with designer Hana Tajima for producing the hijabs and. Itbenefits Muslim women by worn under a hijab, it will make them feel morecomfortable and it can dry sweat quickly. It will also perfect to Muslim womenby wearing this practical hijab to go the other countries where are having aterrible hot weather or just in our hot weather country, Malaysia. The featuresof AIRism technology have been designed to become indispensable for itsproducts especially useful in the collection of Muslim wear.

However, UNIQLO isalso known for its fabric and this signature material also include in thecollection. This is because Muslim fashion should be comprised with more fabricand that said by Tajima. 3.    Variouschoices in “modest wear” “Modest wear” is a theme for the collectionthat collaborates with designer Hana Tajima. This collection consists ofvariety choices which include in the UNIQLO product lines. For thehead-covering, there are different choices which are a traditional scarf-likehijab, a form-fitting “inner hijab” to be worn inside looser garments, and an”inner headband”. This is something that promoted by UNIQLO to attract Muslimbecause all of their products fashion offerings is differentiate from otherbrand clothing. For instance, most of the famous clothing brand retailer suchas Zara, Cotton on does not consists of hijab, inner hijab, headband in theirproduct lines.

So, it is a very good strategy and implements it out forattracting the Muslims consumer. It will benefit Muslim consumer because theymaybe want to find these in the good reputation company which is UNIQLO.4.    AdvertisingcampaignUNIQLO tends to attract Muslims inMalaysia by using advertising campaign which includes Malaysian Muslim womenwho is model Yuna.

Unlike other clothing company’s advertising campaign alwaysfeatured only non-Muslim or white models. This strategy made by UNIQLO may besuccessfully reach Muslims in Malaysia because of her personality and ispopular in Malaysia.  All in all, these are the strategies to attractMalaysian Muslim women used by UNIQLO for their clothing. As result, we canknow that UNIQLO has been successfully reached Malaysian Muslim women.            Based on the research, Japan is theworld’s third largest market which make many companies wish to enter into it toenlarge business. Innovative is the word that I choose to describe this countryas Japan has many recent global technology revolutions started in there. Japanis willing to develop commodity that bring convenient to end users.

There aremany reasons that find it difficult to succeed in Japan. Japanese customers are veryparticular in the commodity that purchase, the commodity must be redesign orredevelop in order to optimal the useful of the product. This is why manycustomers will prefer Japanese commodity compare to Malaysia made commodity. Beforethe commodity been launch into market, Japan will pretest it to make sure thatthe commodity that launch into market will not bring negative impact to endusers. As this point, Japan is pay attention of customers in order to meetcustomers’ satisfaction. Japan Muslim also is looking to have functionarycommodity that made by Malaysia.

Therefore, Malaysia should consider Muslimneeds and Muslim custom of wearing style. Japanese side view and Malaysia sideview is different so it is vital to understand both side view to createattractiveness commodity for enter into Japan Muslim market.Before enter into a new market,Japan will definitely avoid well known mistakes. Mistakes are not horrible butkeep repeating the same mistake is irresponsible and wasting time and resource.Learn from mistake is what Japan doing and this is an ethical value that shouldbe acquired by every person.

For example, Thomas Alva Edison was created firstcommercially practical incandescent light in 1879. His experiment has been facedmany failure in order to have the light that nowadays use by everyone. He nevergive up even though his experiment is not success during few times, he keeptrying and trying. In addition, whenever facing problems, escape from problemis not the right decision, however be brave to stand in front of problem willmake the successful be near to us. Lack of preparation, lack of information andlack of planning are some example of the common mistake that been made.Malaysia are still need to do research and well understand regarding the newmarket that wish to develop in Japan. Fully grasp the information will behelpful when making decision. However, getting the experience from every singletry is significant to improve in the next try.

 http://www.japanstrategy.com/business-in-japan/The ratio of internet sales hascontinued to increase rapidly. Almost all of the successful shops havee-commerce and m-commerce site. In the other hand, fashion items were notconsidered as items which will be sold through online shops in the past becauseof its various sizes and details which might be difficult to see through onlinedisplay but nowadays, it is one of the most increasing areas in internet sales.Online shopping is ease for customer as it can be anywhere, anytime viacomputer and mobile phone with quick and reliable delivery service forcustomers. Customers just need to sit back, relax and wait for the package tobe come to customers. But, Japan Muslim style in fashion is different withMalaysia Muslim style in fashion and Japan Muslim is used to own styletherefore it is hard to change the perspective of the fashion style.

Japanese fashion market have theirown style to attract Japan Muslim customers. Japan focus on unique, the uniquevalue for fashion in Japanese values is pretty, lovely and youthful. Besides,the strategic use by Japan is that Japanese fashion market is led by middleclasses like OL, business person, students and so on. OL, business persons,students buys luxury items as well as low cost items. At this point, the targetcustomers of the commodity in the new market will affect the successful of theentry market. https://www.

finpro.fi/documents/10304/77620/Export-Finland-Asia-Fashion-Studies.pdf RecommendationFrom the Malaysia market view, the clothing brandretailer can improve themselves by importing the advance technology to improvethe quality of the commodity because the Japanese are focus the quality morethan the price. The business can form R department to do the research inJapan market. The business can base on the result to evaluate whether thebusiness should enter to the Japan market. If the statistics show the result isgood and can earn profit, the business can make invest in technology to improvethe quality of commodity. Besides, Malaysia clothing brand retailer also cancollaborate with the business in the Japan; one of the strategies is use jointventure. So they can create a new brand to share their idea, design and thebusiness strategies, this will cause the business of Malaysia more easily tounderstand the market segmentation and the customer satisfaction.

Moreover, the Japan Muslim style are more differencewith the Malaysia Muslim style, so the business can hire and retain moreknowledge worker from difference country to design and accept the change for moreMuslim fashion style. The business also can provide training and goodenvironment to the designer because a good and comfort environment will helpthe designer to bring up their ideas and innovative. Let the designer to designmatch the Japan Muslim style.   ConclusionIn conclusion, it isclear to see that the differences between Japanese fashion market and Malaysiafashion market especially focus on the reach to the Muslim consumers. Japanese popularclothing brand always tries to reach global but Malaysia can’t to do thatbecause some certain circumstances.

Based on the report’sfindings, Japanese global brand which is UNIQLO always wants to improve byusing strategy to reach Muslim in Malaysia. The strategies they used forreaching Malaysia Muslims are collaborating with designer Hana Tajima and producingout a new collection of clothing themed as “modest wear” aimed at appealing tothe Muslim women. In this collaboration, a set of various wear can provide byUNIQLO to their customers. It makes their customers to have more choices ontheir clothing fashion. UNIQLO are also using advertising campaign for their promotionand using the technology which makes the clothing quality to the best. It is avery successful strategies used by UNIQLO, because the attraction can goglobally to the Muslims customer not only to Malaysia Muslims.

 Besides, the reasonwhy Malaysia cannot enter the country’s market can be based on Japanesecustomer’s needs. Japanese customers are very particular in the commodity thatpurchase, the commodity must be redesign or redevelop in order to optimal theuseful of the product. It is also have been showed by the effort of Japanese byJapan will definitely avoid well known mistakes when they are planning to goglobally. In addition, the ratio of internet sales has continued to increaserapidly. Almost all of the successful shops have e-commerce and m-commercesite.

It makes consumer can have a view on their product and book an orderdirectly all the time.Furthermore, Malaysia clothing brand can import the advancetechnology to improve the quality of the clothing because the Japanese arefocus the quality more than the price. Malaysia clothing brand retailer can tryto have collaboration with the retailer in the Japan by using joint venture.Malaysia clothing brand retailer can improve themselvesby hiring and retaining more knowledge worker from difference country to designand accept the change for more Muslim fashion style to attract Japanese Muslims.In short, Malaysiashould know where the issues are and start learning what they are to enterJapan Islamic market to attract their Muslims.


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