ABSTRACT for all consumer buying products and

ABSTRACT          Thisis an era of digitalization.

Every sector had been brought into thisdigitalization, and agriculture also growing with the help of IT.As many of the agricultural lands are located in rural areas, to help thefarmers in good output and to enjoy many benefits they are advised to use thelatest agricultural technologies. By using these technologies it will be veryeasy for the farmers to fix rate for their product. The government and privatesector can implement the e-service to the farmers which would help them totrade in online. It will create awareness among them to trade on online andhelps the agriculture marketing in well defined.

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In day to day life farmersface many issues, like improper plant growth, fixing price etc. Those problemscan be rectified and fixed by this system. At last the products details and itscurrent status are updated and the government and private sector can buy theproducts through this e-service. Even though it is already implemented itdoesn’t make much impact in India.

Thus online trade marketing helps thefarmers to change their life style in high-tech farming. KEYWORDS: e-service,high-tech farming, government and private sector, financial struggles,potential development INTRODUCTION          Now a day’se-commerce became the key features for all consumer buying products and onlinetrading made also easier. Based upon the two major models of e-commerce B to Band B to C are used. Creating awareness on online marketing among the farmerswill help the farmers in good output, and also they enjoy many benefits. Qualityof the product can be directly detected by the consumer. The vision and missionof the agricultural products price vary for each state and each district. Basedupon the trading the mediator fixes the price and gains the profit more thanthe farmers. But business to consumer plays an important role in consumerbuying product.

The agricultural products or goods which are placed can beeasily determined. There are e-commerce companies who have already startedselling agricultural products. Even the agricultural products are product inonline with less number. In India 72 percent of the people lie on the basis ofagriculture. The Expected prices which are determined after the harvesting arenot determined by them. Thus the below function or system can be made for thefarmers to utilize the proper economic growth of the nation. REVIEW OF LITERATURE            YapingHuo and Huiping Mu (2017)in his study entitled “Research on theDevelopment of E-commerce Model of Agricultural Products” stated that thecurrent problems of e-commerce of agricultural products in China.

The author haveanalyzed the classic case of-commerce in the different patterns and thensummarized the differences between the models and links. Finally, somesuggestions were put forward from three different perspectives farmer (or ruralcooperatives), e-commerce enterprises and government.            Xin-Zhi Tang, Ai-Tong He1 and Meng-WeiChen(2016) in his study entitled “AStudy of the Status and Strategies of Agricultural Products E-commerce inChina” stated that the dilemma in agricultural E-commerce development inChina and mainly analyzed agricultural products E-commerce of our country byintegrating theory with practice.

Sumitha Thankachan and Dr. S.Kirubakaran (2014) in theirstudy entitled “A Survey Conducted on E-Agriculture withIndian Farmers” statedto generatethe advice by using the modern agriculture which is highly knowledge for thefarmers. On the basis of developing the knowledge mobile Sms are utilized forthe farmers for the guiding them. N.Jamaluddin (2013) in his study entitled “Adoption ofE-Commerce Practices among the Indian Farmers and A Survey of Trichy Districtin the State of Tamilnadu, India” stated that the reliability of the scaledeveloped to capture the perception of farmers regarding the benefits andconstraints in usage of Internet information and measure the influence ofe–commerce usage on farming practices.

And also identify the impact ofconstraints in adoption on benefits of e – commerce application for farmers.    OBJECTIVES·        To adopt e-commerce in agriculturalproducts.·         To create awareness among the farmers about theadvantages and guidelines of using e-commerce.

·        To offer suggestions to the governmentfor effective implementation of agricultural e-commerceOVERVIEW OF E-COMMERCE IN AGRICULTURE    Generally, e-commercehad evolved all the sectors in and around the world. In US the e-commerce inagriculture had started in 2000 itself. The government of US created a websiteon exploring the agricultural products in the website. Chinese giant Alibabaand JDare the two e-commerce companies which are doing services in all type ofsectors. They follow supply chain logistics to carry the products to thecustomers.

In India there is some e-commerce start-ups like Agriguru, omnivorepartners, kissan point, bighaat etc, which are not utilized effectively andmost of the company have started marketing the organic products.There is noproper awareness among the farmers. The idea and system of utilizing have notgone to the all farmers and trust upon the marketing lacks. Even though manyapps are exclusively developed for farmers that is not user friendly, as theyare in the rural areas they need some training for using such apps. CURRENT METHODS OF E-COMMERCE IN AGRICULTURE1)     Businessto consumer (B2C): Participation in e-commerce requiresthat both buyers and sellers have access to the Internet and that they are ableto use the required hardware and software effectively.2)     Businessto Business (B2B): B2B transactions such as buying,selling, trading, delivering and contracting seem to be natural targets forconversion to e-commerce. Keeping the base as business to consumer nowadays theselling of the products has started in all sectors.

Even agricultural goodshave started but, the products which are bought are not trusted by theconsumer. As the agricultural products are traded and price are fixed by themediators the goods quality made consumer to predict in negative way.  MARKETING AND DISTRIBUTION OF AGRO PRODUCTS IN INDIA            Agriculturalproducts like whole grains are harvested and taken to the daily markets andweekly markets and then distributed to consumers. And also it is distributed toother states. Based on the market need the demand occurs for agriculturalproducts and based on the output price is fixed in the market.

  AWARENESS OF GOVERNMENT POLICIES AMONG FARMERS            Thepolicies which are made by the government are not directly utilized by thefarmers. Most of them are not aware of any policies made by the government. Andmany of them started to oppose the policy without knowing the benefits of it.So the centres for each Panchayat can be created. The usage and the effectiveof growing the farmer’s wealth on farming can be improved. As the India’s wealth mainly depends on the GDP(gross domestic products) we need to improve in maximizing the agriculturalfarming and marketing of the goods. In agriculture, the B2B and B2C categoriesof transactions have used Internet in Agriculture, Remote service andMaintenance referred to as agribusiness –to–agribusiness (A2A) andagribusiness-to-grower (A2G). The development of e-commerce in agriculture canbe linked with the adoption of the Internet mainly by the farmers.

The centresand awareness program by government and students may also help their children’sin farming and effective utilization of the policies.  PROPOSED SYSTEMIMPLEMENTATION OF SYSTEMATIC SCHEME FOR FARMERS            Already thereare schemes and measures like having toll free numbers for any cultivationproblems, crops fertility problems etc. But it has not made any growth or developmentfor farmers. When they use the online trading it will be easy for the farmersto utilize the benefits and growth among the farmers. The steps for thesystematic schemes,STEP1:            The centres aremade in every panchayat of villages. A Separate ID is created for each farmersbased upon large, medium and small scale of harvesting.

It is made as permanentID for them. The data of the products are entered for which there are preferredto start the cultivation.STEP2:            The cultivationprocesses are updated minimum of three times in the month. So that the growthand problems faced are directly guided.

As centres are made the farmers canrectify and clarify the problems. The app which is made especially for the farmer’sutilization makes to believe the trust upon the government.  STEP3:            The finishedagricultural products data are updated in the online. The price for theproducts can be fixed by them. Based upon the finished products the rating canbe made which will be useful for determine the price. The main function ofutilizing e-commerce is marketing and rectifying the problems faced by thefarmers.

STEP4:            The combinationof private and government sectors they can directly buy the products from thefarmers and sell them to the consumer. Already there are some private companieslike big basket explore the product using the limited amount of sales in the market.So, based upon the criteria selection of the data and quantity there can bebought from the farmers directly.STEP5:            The governmentcan directly involve the problems faced by the farmers. As Separate ID iscreated for each farmer we can make service centres to make awareness among thefarmers. Make the farmers to utilize the implementation of the schemes in thenetwork.

REPRESNTATION OF PROPOSED SYSTEM  Government and private organisation together establishing a website Free registration for farmers Updating of finished agricultural products in the website                 Consumer buyers Distributers Retail Sellers      PILOT STUDY IN AGRICUTURE  The data are collected on the basis of surveyon 20 farmers and agro-business people. The direct interaction is made withinthe farmers about the awareness of the government policies. Most of the farmerslack in understanding the policies and utilization of the policies in aneffective manner. The farmers prefer to fix the price by them.

FARMER’S OPINION ON E-COMMERCE            Based on thesurvey undertaken, the farmers don’t believe the schemes or policies which areestablished by the government. The main issue is need of money for the cultivationof land and harvesting of crops and marketing of grains in the market. When thefarmers lack in the harvesting or environment issues they will be huge loss. Sothe farmers believe that utilization of the policies is not effective. On theway to e-commerce the farmers think that the people have started in onlinemarkets and they believe the products which are artificially harvested and are broughtto the markets. The products prices are determined by the middle man.

 But the farmers wouldn’t utilize the effectivenessof the implementation made by the government. Still there lack in it. If theprivate and government sectors combine together it will be trustful to thefarmers and consumers.CONCLUSION                Thuswe conclude that the online marketing of agricultural products and using theapplications which is exclusively designed for the farmers will sort out manyproblems faced by them. By adopting e-commerce in agriculture every farmers cangrow along with the country.

The implementation of the systematic schemes willguide the farmers in better way. It makes better solution for product pricesfixing and determination. Agriculture is the backbone of our country so ourgovernment must take necessary action and must bring awareness among thefarmers on e-commerce for High-tech farming.

REFERENCE 1) Darryl Jeethesh Dsouza and H.G.Joshi, “Developmentof agricultural e-commerce framework for India, a strategic approach”,Int. Journal of Engineering Research andApplicationsISSN: 2248-9622, Vol. 4, Issue 11(Version – 5), November 2014.2)  SumithaThankachan and Dr. S. Kirubakaran, “ASurvey Conducted on E-Agriculture withIndian Farmers”, InternationalJournal of Computer Science and Mobile Computing, Vol.

3 Issue.2, February 2014.3)N. Jamaluddin, “Adoption of E-CommercePractices among the Indian Farmers, A Survey of Trichy District in the State ofTamilnadu”, International Conference on Economics and Business Research2013.

4) Xin-zhi TANG, Ai-tong HE andMeng-wei CHEN, “A Study of the Status and Strategies of Agricultural Products E-commercein China”,International Conference on Social Science and Development (ICSSD 2016).5) DR.S.JAMUNA, “Inflationand Its Impact on Indian Economy” International Journal ofApplication or Innovation in Engineering & Management (Ijaiem) April 2016.6)Yaping Huo and Huiping Mu “Research On The Development Of E-CommerceModel Of Agricultural Products”, MATEC Web Of Conferences (2017).

7) Dr. Renu Tanwar”Nexus between Inflation and EconomicDevelopment in India”, International Journal of Humanities and Social Science Invention(2014).               

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