A variety of applications such as mobile


M Jadhav* and Shiveshree H R**

M.Com(Regular), St. Joseph’s College of Commerce, [email protected]

Student, M.Com(Regular), St. Joseph’s College of Commerce
[email protected] 8277400351


stands for electronic commerce. E-commerce is type of business model segment ora
larger business model that enables a firm or a individual to conduct business
over a electronic network, typically the internet. It relates to websites of a
vendor who sells products or services directly to consumers from a portal.It
also pertains to any form of business transactions which allows parties to interact
electronically rather than direct physical contact. Modern e-commerce uses the
world wide web for at least once in its life cycle. E-commerce is the new way
of shopping and doing business.E-commerce with respect to mobile, is conducted
using a variety of applications such as mobile wallets, push notifications,
location based services, mobile payments, etc. The emerging technologies in the
field of  e-commerce with respect to
mobile technologies has vastly benefited the consumers in India in the form of
availability of goods at lower cost, wider choice and saving time. Technologies
has allowed companies to sell their products through out the geographical areas
in India both urban and rural areas.

e-commerce has become an integral part of every citizens life.Mobile commerce
refers to use of wireless handled devices such as cellular phones to conduct
online transactions. Introduction to fourth generation(4G), free internet, less
expensive smart phones, etc have made accessibility to e-commerce easy. In
modern world access to e-commerce is not a privilege rather a necessity for
most of the people, especially in urban areas who do not have sufficient time
to visit brick and mortar stores.There are atleast 2500 plus websites in India.
According to the study done by Indian institute of e-commerce,India is expected
to generate around Rs.10000 crores online revenue.

 E-commerce research and application aims to
create and spread enduring knowledge about fast changing e-commerce
environment. The purpose of this paper is to review the impact of mobile
technologies in Indian E-commerce. This paper deals with current and future
aspects  of e-commerce in India. Further
more this paper would investigate on why normal websites are not suitable for
mobile devices .

of Literature

the article entitled ‘E-commerce in India – A review’ 2013 by AbhijitMitra,
there is an attempt to study the present status and facilitators of E-commerce
in India. Analysis on the present trends of e-commerce in India and examine the
barriers of e-commerce in India. The study has found that in the recent years
there is a significant rise in number of companies taking up e-commerce. Also
the study found a major India portal sites have shifted towards e-commerce
instead of focusing on advertising revenue.2

to Sujata P Deshmukh, Prasanth Deshmukh and G T Thampi, M-commerce is a branch
of E-commerce technology, in short e-commerce transactions carried out using
mobile hand held devises. Today internet is a part of our daily life
communication , business transaction and market transactions. India is a
country of many different languages , out of that only 4% of people speak ,
write and know English language very well. If M-commerce use local language, it
will ensure quick success. 3

S Sanjay states that , Mobile hand held technology is less cost included and
also provides a better flexibility and effectiveness to users. M-commerce is a
subset of E-commerce, but the difference is M-commerces uses a wireless
technology, hence gives flexible and convenient experience. 4

Ray in her article “Emerging Trends of E-commerce in India. Some Crucial Issues
Prospects and Challenges” presents a snapshot of the evolution of ecommerce
business indicating the chronological order , category of e-commerce business,
description of organizations involved in India. The study found that, the role
of government should be to provide a legal framework for E-commerce so that
while domestic and international trade are allowed to expand their business
with basic rights such as privacy, intellectual property, prevention of fraud,
consumer protection etc are all taken care of”5


To study the concept of E-commerce.

analyse the present trends of mobile commerce in India.

To understand features(technologies) and benefits of mobile commerce in India.

.To study what is giving way for smooth conducting of E-commerce in India.

Statement of Problem

research is carried out primarily to find out if people know about E-commerce
and what latest mobile technologies they use to purchase goods or services over
the internet. There are various technologies that facilitate e-commerce. To
find out if people are finding difficulty in using mobile technologiesthat give
way to e-commerce.

Method of Data Collection

Primary Data – It
has been used in the study by administering a detailed questionnaire and also
by conducting in depth personal interview of some of them.


were given to various people who are working as well as not working, to
evaluate their thoughts and their tastes with e-commerce technologies.



Sampling Design:


population chosen for this study are people(of all genders) who are not
employed as well as employed in a layout of radius 2kms.

Sample Size

the purpose of this study, we have collected data from 65 respondents.

Sample Unit

research is conducted only on people pertaining to a layout in Bangalore.

Sampling technique

the purpose of study, qualitative sampling has been used. In this technique  data is converted to numerical forms and
subject them to statistical analysis. on the basis of researchers judgement,
sample is selected which is considered as representative of population. So in
this case based on judgement same has been selected.

Data Analysis and Interpretation

first question from the survey asked was – if the respondents knew anything
about E-commerce?   We can see that the
number of people who knows about e-commerce is 61 people and number of people
not knowing is 4 people. 


on the question asked in the survey the respondents responded in the following
manner on buying goods from stores or purchasing online: Buying from stores
accumulating 22.2%. Purchasing online accumulating 77.8%.

on the question asked in the survey the respondents responded in the following
manner on whether they use mobile applications or desktop websites to buy
goods: People using mobile apps and 
desktop websites are 52 and 13 respondents respectively.

on the question asked in the survey the respondents responded in the following
manner on whether the like to get notifications from jaboong, amazon, related
apps on home screen or not: 79.7% say Yes and 20.3% say No.

on the question asked in the survey the respondents responded in the following
manner on people using the technology voice activated search in their phone: 42
respondents use it while others 28 respondents don’t.




Abhijit Mitra “E-commerce in India – A review” International journal of
Marketing, Financial services and Management Research, 2013.

Sujata P Desmukh, Prasanth Desmukh and G T Tampi “Transformation from
E-coomerce to M-commerce in India context” International journal of Computer
Science Issue.

K S Sanjay “The diffusion of mobile commerce in India” department of humanities
and social sciences, Indian institute of technology, Kanpur 2007.

Ray “Emerging Trends of E-commerce in India:Some Crucial Issues Prospects and
Challenges”. Journal of Computer Engineering and Intellectual Systems 2011.


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