a. ‘Lila’ pajama, Olivia von Halle grew to

a.   
Olivia Von
Halle

Established in London in 2011, Olivia von Halle has
become synonymous with re-invention and uncompromising luxury. Guided by a
passion for travel and lifestyle, the brand takes inspiration from timeless
pieces – be it the traditional silk pajama or humble tracksuit – and transforms
them into something truly exceptional, blurring the line between nightwear and
ready-to-wear. After launching
with just one classic yet meticulously considered style, the ‘Lila’ pajama,
Olivia von Halle grew to include an extensive offering of pajamas, robes,
kimonos, nightshirts and eye masks. Having established a repertoire of ‘hero’
styles that fused a hunger for loungewear innovation with resolute attention to
detail, the brand quickly carved a niche for itself in the fashion world. The
luxe pajama was here to stay. After its launch in 2016, the sell-out ‘Missy’
tracksuit further solidified the concept of loungewear-as-ready-to-wear, after
the look was worn by Celebrities. Following its success, Olivia von Halle
launched its first capsule collection of ready-to-wear in September 2017,
Olivia von Halle is sold by over 100 of the world’s most prestigious retailers
including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf
Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle
opened its first store in London’s prestigious Sloane Square in 2016.1

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Category : Sleepwear

Parent Company : No Parent Company, developed by
Designer Olivia Von Halle, selling through Multiband, online-offline
stores with one Retail Store

Sector : Luxury, Niche

Tagline/ Slogan :re-invention and uncompromising
luxury

USP : Blurring the line between nightwear
and ready-to-wear.

Target : Women with passion for travel and
lifestyle

Target Group : Women form the upper middle class

Positioning : timeless and traditional,
sophisticated

                                

 

a.   
Derek
Rose

Derek Rose are world renowned for their
incredible silk pyjamas, which they have been making since 1926. An unrivalled in luxury using the
finest silks and cottons and set about doing this with passion and drive brand.1  Influenced by sleek design and minimalism,
Derek Rose is not interested in splashing their brand name all over their
product. Rather, they let the garments speak for themselves through luxurious
textures and craftsmanship, which allows for a timeless style that is both
classic and contemporary. This approach to design puts the customer and product
first, and follows the Derek Rose mentality of looking and feeling great.
Because they are essentially a family business, started with Lou Rose (Derek’s
father), and passed on through three generations, they understand the value of
customer service, connection, and responsibility. They understand the meaning
of heritage, as well as the meaning of moving forward, for a truly unique luxury
label.2

 

Category : nightwear, loungewear, leisurewear and underwear

Sector: Lifestyle and retail

Tagline/
Slogan :
Effortless pyjamas & swimwear made for Globetrotting and laid back living.

USP : Derek Rose is a British
lifestyle brand specialising in luxury nightwear since 1926

Target : Women who prefers Luxury and
comfort.

Target
Group : Women and
Men form the upper middle class with high income

Positioning : Luxurious, Heritage, British and
Comfort

 

 

b.   
Asceno

Founded in
2013, ASCENO was almost fated for partners and best friends Poppy
Sexton-Wainwright and Lauren Leask.  The duo share a fierce
entrepreneurial spirit, love of travel, and distinctively relaxed and tomboyish
style. The strength of Asceno is the brand escort by both an unquenchable desire to travel the
world and the absolute necessity to look effortlessly cool while doing
so.  The brand takes inspiration from the laid-back tomboy spirit of the
early 90s adding impeccable tailoring to make its pieces sophisticated and
timeless.  This sleek brand is best known for its bold stripes, vibrant
prints, and unexpected use of colour.  Fluid sand-washed silk pyjamas and
premium swimwear are all perfectly part for revel globetrotting. ASCENO’s
luxury swim, beachwear, silk sleepwear and silk loungewear collections can be
found in over 75 exclusive department stores worldwide such as Selfridges,
Matchesfashion.com, Moda Operandi, Saks Fifth Avenue, Neiman Marcus, Le Bon
Marche, KaDeWe and concept stores such as Shop at Bluebird.3

Category : Sleep, Swim, Beach, Lounge

Parent
Company : best
friends Poppy Sexton-Wainwright and Lauren Leask.

Sector: Lifestyle and retail

Tagline/
Slogan : We pursue
a ‘Smart Comfort’ philosophy where the customer’s needs and lifestyle are at
the heart of the design process. Everything is designed and developed in London
using only the highest quality materials including silk, cashmere, cotton and
micro modal.

USP : Fluid sand-washed silk pyjamas
and premium swimwear are all perfectly proportioned for luxuriated
globetrotting.

Target : Women who prefers style and
comfort with desire to travel the world.

Target
Group :Women form
the upper middle class

Positioning : Luxurious, modern, Boyish and
Effortless

 

 

c.   
La
Perla

La Perla is an Italian luxury lifestyle company
owned by Italian entrepreneur Silvio Scaglia through the Pacific Global
Management holding.4
Historically a lingerie brand, La Perla has expanded into lifestyle offerings

including beachwear,
sleepwear, bags, shoes and RTW. Founded by couturier Ada Masotti in Bologna in
1954, La Perla is one of few historical fashion houses with a woman founder.1
Ada Masotti was trained as a corset-maker, and went on to redefine lingerie as
a fashion accessory.2
The current Creative Director of La Perla is Julia Haart, who worked on
accessories collaborations with the brand before her appointment in 2016.3

 

Category
: Apparel – Lingerie
and beachwear

Parent
Company :
Gruppo la Perla

Sector
: Lifestyle and retail

Tagline/
Slogan : Makers of fine
lingerie

USP : Beautiful designs, exceptional
fabrics and trims, superb fit, comfort and quality

Target : Women who prefers style and comfort

Target
Group : Women form the
upper middle class

Positioning : Sophisticated, Luxurious and Sensual

 

 

B.   
Equipment

In 1976,
Christian Restoin set out to revolutionize a flourishing, yet cautious women’s
ready-to-wear industry with the launch of his brand, equipment. Straightforward
and innovative, equipment’s menswear-inspired shirts were characterized by
their refined tailoring and timeless appeal. The brand quickly became a
worldwide success and a recognized name amongst the fashion elite, creating a
following in film stars such as Lauren Bacall. After enjoying twenty years of
the brands success, Restoin loved on, wishing to pursue another phase of his
career.

In spring
2010, Serge Azaria, re-launched equipment as he saw a void in the contemporary
marketplace for a luxury shirt brand that catered to the modern woman.

 

Equipment
collection recalls the classic, minimalistic undertones of the illustrious
brand, fusing unparalleled French sophistication with an air of effortlessly
chic style. Timeless and innovative, the collection exudes discreet sexiness in
the form of luxe fabrics and unexpected details found in modern, androgynous
silhouettes. The range of prints, fabrics and shapes complement the many facets
of the equipment woman: she is strong, chic, elegant, adventurous, sexy, and
above all, classic.4

 

Category: Apparel

Parent
Company: No Parent Company

Sector: Lifestyle and retail

Tagline/
Slogan: Staying true to its
heritage, the new

USP: fusing unparalleled French
sophistication with an air of effortlessly chic style

Target: Women who prefers style and comfort

Target
Group: Women form the
upper middle class

Positioning: Modern, classic, minimalistic undertones

Equipment
woman: she is
strong, chic, elegant, adventurous, sexy, and above all, classic.

a.   
Olivia Von
Halle

Established in London in 2011, Olivia von Halle has
become synonymous with re-invention and uncompromising luxury. Guided by a
passion for travel and lifestyle, the brand takes inspiration from timeless
pieces – be it the traditional silk pajama or humble tracksuit – and transforms
them into something truly exceptional, blurring the line between nightwear and
ready-to-wear. After launching
with just one classic yet meticulously considered style, the ‘Lila’ pajama,
Olivia von Halle grew to include an extensive offering of pajamas, robes,
kimonos, nightshirts and eye masks. Having established a repertoire of ‘hero’
styles that fused a hunger for loungewear innovation with resolute attention to
detail, the brand quickly carved a niche for itself in the fashion world. The
luxe pajama was here to stay. After its launch in 2016, the sell-out ‘Missy’
tracksuit further solidified the concept of loungewear-as-ready-to-wear, after
the look was worn by Celebrities. Following its success, Olivia von Halle
launched its first capsule collection of ready-to-wear in September 2017,
Olivia von Halle is sold by over 100 of the world’s most prestigious retailers
including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf
Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle
opened its first store in London’s prestigious Sloane Square in 2016.1

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For You For Only $13.90/page!


order now

Category : Sleepwear

Parent Company : No Parent Company, developed by
Designer Olivia Von Halle, selling through Multiband, online-offline
stores with one Retail Store

Sector : Luxury, Niche

Tagline/ Slogan :re-invention and uncompromising
luxury

USP : Blurring the line between nightwear
and ready-to-wear.

Target : Women with passion for travel and
lifestyle

Target Group : Women form the upper middle class

Positioning : timeless and traditional,
sophisticated

                                

 

a.   
Derek
Rose

Derek Rose are world renowned for their
incredible silk pyjamas, which they have been making since 1926. An unrivalled in luxury using the
finest silks and cottons and set about doing this with passion and drive brand.1  Influenced by sleek design and minimalism,
Derek Rose is not interested in splashing their brand name all over their
product. Rather, they let the garments speak for themselves through luxurious
textures and craftsmanship, which allows for a timeless style that is both
classic and contemporary. This approach to design puts the customer and product
first, and follows the Derek Rose mentality of looking and feeling great.
Because they are essentially a family business, started with Lou Rose (Derek’s
father), and passed on through three generations, they understand the value of
customer service, connection, and responsibility. They understand the meaning
of heritage, as well as the meaning of moving forward, for a truly unique luxury
label.2

 

Category : nightwear, loungewear, leisurewear and underwear

Sector: Lifestyle and retail

Tagline/
Slogan :
Effortless pyjamas & swimwear made for Globetrotting and laid back living.

USP : Derek Rose is a British
lifestyle brand specialising in luxury nightwear since 1926

Target : Women who prefers Luxury and
comfort.

Target
Group : Women and
Men form the upper middle class with high income

Positioning : Luxurious, Heritage, British and
Comfort

 

 

b.   
Asceno

Founded in
2013, ASCENO was almost fated for partners and best friends Poppy
Sexton-Wainwright and Lauren Leask.  The duo share a fierce
entrepreneurial spirit, love of travel, and distinctively relaxed and tomboyish
style. The strength of Asceno is the brand escort by both an unquenchable desire to travel the
world and the absolute necessity to look effortlessly cool while doing
so.  The brand takes inspiration from the laid-back tomboy spirit of the
early 90s adding impeccable tailoring to make its pieces sophisticated and
timeless.  This sleek brand is best known for its bold stripes, vibrant
prints, and unexpected use of colour.  Fluid sand-washed silk pyjamas and
premium swimwear are all perfectly part for revel globetrotting. ASCENO’s
luxury swim, beachwear, silk sleepwear and silk loungewear collections can be
found in over 75 exclusive department stores worldwide such as Selfridges,
Matchesfashion.com, Moda Operandi, Saks Fifth Avenue, Neiman Marcus, Le Bon
Marche, KaDeWe and concept stores such as Shop at Bluebird.3

Category : Sleep, Swim, Beach, Lounge

Parent
Company : best
friends Poppy Sexton-Wainwright and Lauren Leask.

Sector: Lifestyle and retail

Tagline/
Slogan : We pursue
a ‘Smart Comfort’ philosophy where the customer’s needs and lifestyle are at
the heart of the design process. Everything is designed and developed in London
using only the highest quality materials including silk, cashmere, cotton and
micro modal.

USP : Fluid sand-washed silk pyjamas
and premium swimwear are all perfectly proportioned for luxuriated
globetrotting.

Target : Women who prefers style and
comfort with desire to travel the world.

Target
Group :Women form
the upper middle class

Positioning : Luxurious, modern, Boyish and
Effortless

 

 

c.   
La
Perla

La Perla is an Italian luxury lifestyle company
owned by Italian entrepreneur Silvio Scaglia through the Pacific Global
Management holding.4
Historically a lingerie brand, La Perla has expanded into lifestyle offerings

including beachwear,
sleepwear, bags, shoes and RTW. Founded by couturier Ada Masotti in Bologna in
1954, La Perla is one of few historical fashion houses with a woman founder.1
Ada Masotti was trained as a corset-maker, and went on to redefine lingerie as
a fashion accessory.2
The current Creative Director of La Perla is Julia Haart, who worked on
accessories collaborations with the brand before her appointment in 2016.3

 

Category
: Apparel – Lingerie
and beachwear

Parent
Company :
Gruppo la Perla

Sector
: Lifestyle and retail

Tagline/
Slogan : Makers of fine
lingerie

USP : Beautiful designs, exceptional
fabrics and trims, superb fit, comfort and quality

Target : Women who prefers style and comfort

Target
Group : Women form the
upper middle class

Positioning : Sophisticated, Luxurious and Sensual

 

 

B.   
Equipment

In 1976,
Christian Restoin set out to revolutionize a flourishing, yet cautious women’s
ready-to-wear industry with the launch of his brand, equipment. Straightforward
and innovative, equipment’s menswear-inspired shirts were characterized by
their refined tailoring and timeless appeal. The brand quickly became a
worldwide success and a recognized name amongst the fashion elite, creating a
following in film stars such as Lauren Bacall. After enjoying twenty years of
the brands success, Restoin loved on, wishing to pursue another phase of his
career.

In spring
2010, Serge Azaria, re-launched equipment as he saw a void in the contemporary
marketplace for a luxury shirt brand that catered to the modern woman.

 

Equipment
collection recalls the classic, minimalistic undertones of the illustrious
brand, fusing unparalleled French sophistication with an air of effortlessly
chic style. Timeless and innovative, the collection exudes discreet sexiness in
the form of luxe fabrics and unexpected details found in modern, androgynous
silhouettes. The range of prints, fabrics and shapes complement the many facets
of the equipment woman: she is strong, chic, elegant, adventurous, sexy, and
above all, classic.4

 

Category: Apparel

Parent
Company: No Parent Company

Sector: Lifestyle and retail

Tagline/
Slogan: Staying true to its
heritage, the new

USP: fusing unparalleled French
sophistication with an air of effortlessly chic style

Target: Women who prefers style and comfort

Target
Group: Women form the
upper middle class

Positioning: Modern, classic, minimalistic undertones

Equipment
woman: she is
strong, chic, elegant, adventurous, sexy, and above all, classic.

x

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