Digital Marketing Questionnaire
1) What is your age?
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
2) Are you male or
female?
Male
Female
3) How often do you
access the internet to research for products, information and prices?
Daily and multiple times a day
Weekly 4 to 6 times
Once a week
Less than a month
4) What are your main
reasons for using the internet?
Information/Research
Keep in contact/messaging
Entertainment/Movies/Music
Other (please specify) __________________________
5) How often do you
buy products online?
Extremely often
Quite often
Moderately often
Slightly often
Not at all often
6) What are your 3
top reasons for shopping online? (choose 3)
Dislike going to the shops
Availability of extensive information online
Product reviews
Products only available to purchase online
Convenience/Service
Enables price comparison easily
Saves time
Sales & Offers
Price discounts
7) What has been your
most recent online purchase?
Flight or Rail tickets
Movie or Concert tickets
Electronic equipment
Apparels and Accessories
Cosmetics
Books
CD’s/DVD’s
9) Which forms of
advertisement do you favour/trust most?
TV
Radio
Newspaper
Outdoor
Internet
Personal recommendations
Mobile Ads
10) How often have
you clicked on Internet Ads and what is your view towards online advertising?
Internet ads are less likely to make me buy the products
Internet ads are annoying and I dislike them
I ignore ads
Ads aren’t relevant
Ads present misleading information
