Digital Marketing Questionnaire
1) What is your age?
17 or younger
60 or older
2) Are you male or
3) How often do you
access the internet to research for products, information and prices?
Daily and multiple times a day
Weekly 4 to 6 times
Once a week
Less than a month
4) What are your main
reasons for using the internet?
Keep in contact/messaging
Other (please specify) __________________________
5) How often do you
buy products online?
Not at all often
6) What are your 3
top reasons for shopping online? (choose 3)
Dislike going to the shops
Availability of extensive information online
Products only available to purchase online
Enables price comparison easily
Sales & Offers
7) What has been your
most recent online purchase?
Flight or Rail tickets
Movie or Concert tickets
Apparels and Accessories
9) Which forms of
advertisement do you favour/trust most?
10) How often have
you clicked on Internet Ads and what is your view towards online advertising?
Internet ads are less likely to make me buy the products
Internet ads are annoying and I dislike them
I ignore ads
Ads aren’t relevant
Ads present misleading information